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Best and worst home insurance

Find out the best and worst home insurance companies, how Which? rates home insurance policies - and the top home insurers for customer satisfaction.

In this article
How do I find the best home insurance? Best and worst home insurance companies
Who are the home insurance Recommended Providers? How we calculate the scores

How do I find the best home insurance?

Finding the right home insurance is not always easy. Not only do you need to get a policy that will protect your home and the things you cherish, you want to find an insurer that will deliver should the worst happen.

Which? is here to help. Not only do we rigorously analyse the quality of contents insurance and buildings insurance policies from dozens of home insurers, we also gather feedback from thousands of real customers how they rate their provider to help you find top quality cover with a great customer experience.

The very best insurers in our analysis are rewarded with our coveted Which? Recommended Provider status.

Our short video explains how to get the right home insurance in three easy steps.

Best and worst home insurance companies

This review reveals which home insurers have the best contents and buildings insurance policies along with top customer satisfaction scores.

 
 

To be a Which? Recommended Provider, an insurer must:

  • Be regulated by the Financial Conduct Authority
  • Be available to the general public
  • Have received responses from 30 or more customers in our customer survey
  • Must achieve high scores in both our Customer Score and Claims Satisfaction surveys.
  • Must also achieve an average or above Policy Scores for Buildings and Contents

Which? members can log in to see the results of our analysis. If you’re not already a member, you can sign up to a one month trial for Which? Money for just £1 to access this review and enjoy the benefits of a Which? membership.

Provider undefined Buildings score Contents score Total score Dealing with queries Transparency of charges Value for money
Logged out detail 81% 77% 80% 80%

5 out of 5

4 out of 5

5 out of 5

Logged out detail 74% 83% 81% 78%

4 out of 5

3 out of 5

3 out of 5

Logged out detail 73% 74% 73% 73%

4 out of 5

3 out of 5

4 out of 5

Logged out detail 71% 76% 75% 73%

3 out of 5

3 out of 5

4 out of 5

Logged out detail 72% 76% 71% 73% - -

3 out of 5

Logged out detail 74% 73% 70% 73%

4 out of 5

4 out of 5

3 out of 5

Logged out detail 69% 74% 75% 72%

3 out of 5

3 out of 5

3 out of 5

Logged out detail 71% 74% 71% 72%

3 out of 5

3 out of 5

4 out of 5

Logged out detail 70% 74% 72% 72% - -

4 out of 5

Logged out detail 68% 76% 73% 71%

3 out of 5

2 out of 5

2 out of 5

Logged out detail 73% 69% 68% 71%

4 out of 5

3 out of 5

3 out of 5

Logged out detail 71% 71% 70% 71%

4 out of 5

3 out of 5

3 out of 5

Logged out detail 71% 73% 68% 71% 4 out of 5 2 out of 5 3 out of 5
Logged out detail 70% 71% 70% 70%

4 out of 5

3 out of 5

3 out of 5

Logged out detail 65% 77% 73% 70%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 72% 70% 65% 70%

3 out of 5

3 out of 5

3 out of 5

Logged out detail 71% 69% 67% 70%

4 out of 5

3 out of 5

3 out of 5

Logged out detail 74% 65% 65% 70% -

4 out of 5

4 out of 5

Logged out detail 70% 67% 70% 69%

3 out of 5

3 out of 5

4 out of 5

Logged out detail 70% 70% 67% 69% 3 out of 5 3 out of 5 4 out of 5
Logged out detail 71% 67% 66% 69%

3 out of 5

3 out of 5

3 out of 5

Logged out detail 68% 69% 68% 68%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 70% 67% 66% 68%

3 out of 5

3 out of 5

3 out of 5

Logged out detail 72% 64% 65% 68%

3 out of 5

2 out of 5

5 out of 5

Logged out detail 68% 70% 67% 68%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 67% 69% 65% 67%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 67% 67% 66% 67%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 68% 67% 63% 67%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 67% 65% 65% 66%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 65% 69% 65% 66%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 70% 62% 60% 66%

3 out of 5

3 out of 5

4 out of 5

Logged out detail 68% 63% 62% 65%

3 out of 5

2 out of 5

3 out of 5

Logged out detail 68% 66% 59% 65%

3 out of 5

3 out of 5

4 out of 5

Logged out detail 65% 51% 53% 59% -

2 out of 5

3 out of 5

 

Table notes: Customer score data based on a survey of 8,290 policyholders in November 2018. Customer score is calculated using a combination of overall satisfaction and the likelihood of recommending the provider to a friend.

'-' represents where we have insufficient sample size (less than 30) to generate a star rating. Insurers must have a minimum sample size of 30 for inclusion in the table.

Average customer score is 70%, average buildings policy score is 70%, average contents policy score is 68%, average total score is 70%.

The following providers received policy scores but did not receive a customer score as they did not achieve the minimum sample size in the survey: Budget (43% Buildings / 49% Contents), Bradford & Bingley (57% Buildings / 59% Contents), Swiftcover SwiftMade (65% Buildings / 59% Contents) and Swiftcover SwiftMORE (69% Buildings / 65% Contents)

The following providers received customer scores but did not receive a policy score as they did not take part in our survey or are brokers offering a wide range of different policies: Policy Expert 68% (103), Quote Me Happy 70% (78), Endsleigh 66% (45) and Santander 72% (74)

Customer score sample size: Age Co (formerly Age UK) (50), NFU Mutual (150), M&S Bank (152), Insure4Retirement (40), John Lewis (298), LV= (693), Rias (102), Tesco Bank (248), Sainsbury's Bank (86), Aviva (681), Barclays Bank (118), Co-op Insurance (119), Saga (355), Direct Line (695), Churchill (282), More Than (230), Sheilas' Wheels (49), Privilege (80), AA (293), NatWest (264), esure (124), AXA (242), Post Office (67), Lloyds Bank (370), Halifax (296), Admiral (184), Nationwide (396), Swinton (194), Hastings Direct (97), HSBC (43), Ageas Elastic (45), RBS (38), Bank of Scotland (49) and Legal & General (306)

Who are the home insurance Recommended Providers?

Find out more details on who we've crowned as our Recommended Providers for car insurance in 2019. Which? members can login to see the results.

If you're not a Which? member, sign up to a one month trial for Which? Money for just £1 to get access to thousands of our reviews today. 

How we calculate the scores

Customer scores

The customer score is based on a survey of 8,290 general public respondents, and are worked using a combination of overall satisfaction and likelihood of recommending the provider.

If two or more brands show the same overall score, they are ranked to the next decimal place. Providers must receive a minimum sample size of 30 to be included.

Policy scores

The policy score is our assessment of the quality of standard cover, comparing 35 elements of a buildings insurance policy and 49 elements of a contents insurance policy. Providers must receive a minimum sample size of 30 respondents to be included.

Total score

Total score is made up of 50% of the customer score, and 25% each of buildings and contents policy scores.

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