Aviva home insurance overview
With over 15 million customers across the UK, Aviva is one of the UK's largest insurance companies.
It offers a wide range of insurance products including home insurance, car insurance and travel insurance, as well as personal pensions, life insurance, private health insurance, and a stocks and shares Isa.
Aviva is part of the Aviva group which also includes Quote Me Happy and General Accident and it's policy is underwritten by Aviva Insurance Limited.
- Read our reviews of all the insurers who took part in our home insurance analysis
Does Aviva offer the best home insurance?
Here's how Aviva scored in our latest home insurance survey:

To help you find the best home insurance policy, Which? goes the extra mile to sort the best from the worst.
How we analyse home insurance
We analyse and rate 48 key elements of standard buildings home insurance policies to come up with the buildings policy score and 67 key elements of standard contents home insurance policies to come up with the contents policy score. We assess how important each individual element is to consumers when choosing and using a home insurance policy, and weight it accordingly when calculating our policy scores.
Initially, we score all of the product elements out of five, reflecting how competitive each provider is in this area compared with other insurers. Weightings are then applied to the higher and lower element scores to enhance / reduce their impact in the overall product score.
Aviva's Plus Regular home insurance policy: is it good or bad?
We've rated hundreds of policy details and picked out the best and worst elements of this cover.
Members can log in to read our full policy analysis. If you're not already a member, join Which? and get full access to these results and all our reviews.
In detail: every part of Aviva's Plus Regular home insurance rated
Table last updated in March 2020. Next update in February 2021.
Does Aviva offer different levels of home insurance cover?
Aviva also offers Plus Premium home insurance, which features a higher level of cover, and Plus Basic, which offers a lower level of cover.
To see how Admiral's home insurance compares to other policies check out our guide on the best and worst home insurance.
How did customers rate Aviva's home insurance?
Members can log in to see our range of customer service star ratings and read about individual customers' experiences. If you're not already a member, join Which? and get full access to these results and all our reviews.
How Aviva's home insurance scored for seven elements of customer satisfaction.
Table last updated in March 2020. Next update in February 2021.
"-' represents where we have insufficient sample size (less than 30) to generate a star rating
What is Aviva's claims number?
If you need to make a claim with Aviva home insurance call 0345 030 6945 or fill in a claim form online.
According to the Aviva, it only takes 10 minutes to claim on your home insurance with them. All they'll need to know is what happened and when plus what you're claiming for.
Find out more about claiming successfully in our guide to making a home insurance claim.
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