We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies as per our policy which also explains how to change your preferences.

AJ Bell Youinvest investment platform review

In our review, we analyse the charges levied by AJ Bell Youinvest investment platform, suggesting which areas provide good value for money and which appear expensive.

In this article
What is AJ Bell? Is AJ Bell any good?
What are AJ Bell's charges? AJ Bell's customer views

What is AJ Bell?

Formerly known as Sippdeal, AJ Bell Youinvest is a fund supermarket offered by AJ Bell that offers stocks and shares Isas and dealing accounts.

It also offers its flagship self-invested personal pension (Sipp) which it claims was the first online Sipp in the UK when it was launched in 2000.

Is AJ Bell any good?

Which? members can exclusively read the the results of our unique customer satisfaction survey, which reveals how customers rate AJ Bell fund supermarket for seven different elements of its service.

Members can log in to see our review of AJ Bell. If you're not already a member, you can sign up to a two month trial for Which? Money for just £1 to access this review and thousands of others.

Aspect of service Star rating
Customer service Logged out stars
Efficient administration Logged out stars
Online functionality Logged out stars
Online tools and guidance Logged out stars
Information about investments Logged out stars
Clarity of charges Logged out stars
Value for money Logged out stars

What are AJ Bell's charges?

  • 0.25% for holding up to £250,000 in any investment type (funds, shares, ETFs and so on), with charges reducing for amounts above that (0.10% up to £1m, 0.05% up to £2m, no charge on anything above that); for shares, trusts, and ETFs there is a cap of £25 per quarter for the SIPP, and £7.50 per quarter for the ISA or dealing account
  • Between £4.95 and £9.95 to trade shares and investment trusts online, depending on frequency
  • £1.50 to trade unit trusts and open ended investment company funds online

Who is AJ Bell good for?

AJ Bell Youinvest provides a compelling option for the cost conscious. AJ Bell Youinvest is likely to be among the cheapest options for small and medium portfolios.

It's also one of the cheapest for large portfolios, but lags behind some fixed-fee brokers (see below). 

Who is AJ Bell expensive for?

AJ Bell Youinvest is competitive on charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed fee broker such as Interactive Investor, Alliance Trust Savings or The Share Centre.

AJ Bell's customer views

'They are extremely good value for money. Charges are extremely low, their service is very efficient and I have never had any problems with them'

'Good online dealing and price'

'Trading functionality and account management are excellent'