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AJ Bell Youinvest investment platform review

We analyse the charges levied by AJ Bell Youinvest and ask whether the fund supermarket provides good value for investors

In this article
Who is AJ Bell? What accounts and services does AJ Bell offer? Is AJ Bell good or bad? What do customers say about AJ Bell?
What are AJ Bell's charges? Who is AJ Bell good for? Who is AJ Bell expensive for? Get top money-saving tips from Which?

Who is AJ Bell?

Formerly known as Sippdeal, AJ Bell Youinvest is a fund supermarket offered by AJ Bell that offers stocks and shares Isas and dealing accounts.

It also offers its flagship self-invested personal pension (Sipp) which it claims was the first online Sipp in the UK when it was launched in 2000.

What accounts and services does AJ Bell offer?

The information below gives an at-glance view of the key things that the accounts and services AJ Bell offers.

Elements marked with a are offered by AJ Bell and those marked with a are not.


 Advisory services


Advisory services allow you to access professional investment advice.


 General investment account


A general investment account that can hold different types of investments but doesn’t give tax-free benefits like pensions and Isas.


 Income drawdown


#Income drawdown allows you to take money out of your pension to live on in retirement.


 Junior Isa


A junior Isa is a tax-free savings account for under 18s.


 Lifetime Isa


A lifetime Isa is a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement. 


✓ Sipps


A Sipp is a pension where you have complete control over the investments you put your savings into.

 Savings account


A savings account is somewhere you can put your money so it can grow in value. 


 Stocks and shares Isa


A stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.




An annuity is an insurance product which allows you to swap your pension savings for a guaranteed regular income that will last for the rest of your life. 


 Banking Services


Banking services allow you to operate bank accounts, make transfers and make payments.

Is AJ Bell good or bad?

To get an idea of how good or bad AJ Bell is, we asked its customers. 

Which?'s rating for customer satisfaction is based on feedback from real customers. The score is made up of a customer's overall satisfaction with the brand, and how likely they are to recommend that brand.

Which? members can exclusively read the results of our unique customer satisfaction survey.

Members can log in to see our review of AJ Bell. If you're not already a member, you can sign up to a one month trial for Which? Money for just £1 to access this review and thousands of others.

Aspect of service Star rating
Online tools Logged out padlock
Customer service Logged out padlock
Investment information Logged out padlock
Investment options Logged out padlock
Value for money Logged out padlock

What do customers say about AJ Bell?

  • 'They are extremely good value for money. Charges are extremely low, their service is very efficient and I have never had any problems with them'
  • 'Good online dealing and price'
  • 'Trading functionality and account management are excellent'

Check out our guide on the best and worst investment platforms to see how AJ Bell compared to Hargreaves Lansdown and other investment platforms.

What are AJ Bell's charges?

Annual Charges

  • 0.25% management charge on all investments
  • 0.25% platform charge holding up to £250,000 in any investment type 
  • 0.10% platform charge holding up to £1m in any investment type 
  • 0.05% for platform charge holding up to £2m in any investment type 
  • No platform charge for investments of over £2m

Trading charges

  • For shares, trusts, and ETFs there is a cap of £25 per quarter for Sipps, and £7.50 per quarter for the ISA or dealing account
  • £4.95 and £9.95 to trade shares and investment trusts online, depending on the frequency
  • £1.50 to trade unit trusts and open-ended investment company funds online

We’ve estimated the cost of investing various sums in investment platforms over the course of a year in the table below. The costs assume you only buy funds (shares work out slightly cheaper with some companies), and make four purchases and four sales each year.

Amount invested Annual cost
£100 a month  £14
£5,000  £25
£10,000  £37
£25,000  £75
£50,000  £137
£100,000  £262
£250,000  £637
£500,000  £887

Source: Analysis by Which? Money correct as of April 2019

Read our comparison of investment platform charges to see how much investing with AJ Bell Youinvest costs for a range of portfolios.

If you're thinking of using AJ Bell Youinvest to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Who is AJ Bell good for?

AJ Bell Youinvest provides a compelling option for the cost-conscious. AJ Bell Youinvest is likely to be among the cheapest options for small and medium portfolios.

It's also one of the cheapest for large portfolios but lags behind some fixed-fee brokers (see below). 

Who is AJ Bell expensive for?

AJ Bell Youinvest is competitive on charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed fee broker such as Interactive Investor, Alliance Trust Savings or The Share Centre.

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