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AJ Bell Youinvest investment platform review

We analyse the charges levied by AJ Bell Youinvest and ask its customers to rate it for service, tools, value for money and more

In this article
What is AJ Bell Youinvest? Is AJ Bell any good? What do customers say about AJ Bell? What are AJ Bell's charges?
Who is AJ Bell good for? Who is AJ Bell expensive for? What accounts and services does AJ Bell offer? Is your money safe with AJ Bell?

What is AJ Bell Youinvest?

Formerly known as Sippdeal, AJ Bell Youinvest is an investment platform offered by AJ Bell that offers stocks and shares Isas and dealing accounts.

It also offers its flagship self-invested personal pension (Sipp), which it claims was the first online Sipp in the UK when it was launched in 2000.

In addition to Youinvest, AJ Bell offers Dodl, an investment app with reduced costs (0.15% p.a.), and a reduced range of investments, which launched in 2022. 

Is AJ Bell any good?

Which? members can exclusively read the results of our unique customer satisfaction survey.

Members can log in to see our review of AJ Bell. If you're not already a member, join Which? to get full access to these results and all our reviews.


How we rate investment platforms


Which?'s rating for customer satisfaction is based on feedback from real customers.

We ask investors to rate their current platform for the quality of its online tools and smartphone app, customer service and information on investment opportunities and performance. We also ask whether it meets their needs, represents value for money and whether they'd recommend it to someone else.

How do we pick Which? Recommended Providers?

A platform must allow investors to pick their own investments from an extensive list.

It must have received at least a 70% customer rating, and not received a rating below three stars on any of of the underlying criteria, such as customer service, investment information or the quality of its online tools.

It also mustn't be in the top four platforms for charges, based on our fee analysis.

What do customers say about AJ Bell?

We’ve spoken to investors who use AJ Bell Youinvest and this is what some of them had to say:

  • 'I've been invested with AJ Bell for three years. No problems.'
  • 'Has always been very reliable, with straightforward pricing policies.'
  • 'Easy to navigate website, excellent range of investment opportunities, everything seems to work as it should, excellent market commentaries and investment insights, good value for money.'

Find out more: how does AJ Bell compare with other platforms?

What are AJ Bell's charges?

Annual charges

  • 0.25% custody charge for shares (including investment trusts, ETFs, gilts and bonds); maximum £3.50 per month. 
  • 0.25% custody charge on the first £250,000 of funds (including unit trusts, open-ended investment companies and structured products)
  • 0.10% on the value of funds between £250,000 and £500,000.
  • No funds custody charge on the value of funds over £500,000.

Trading charges

  • £4.95 and £9.95 to trade shares and investment trusts online, depending on the frequency
  • £1.50 to trade unit trusts and open-ended investment company funds online

How much would I pay to invest?

We’ve estimated the cost of investing with  AJ Bell Youinvest over the course of a year in a stocks and shares Isa.

Costs will vary depending on how much you invest and whether you trade funds or shares. All assume you make four purchases and four sales each year, spread out over different months.

Amount invested Annual cost
£5,000 Logged out detail
£10,000 Logged out detail
£25,000 Logged out detail
£50,000 Logged out detail
£100,000 Logged out detail
£250,000 Logged out detail
£500,000 Logged out detail
£1m Logged out detail

Source: Analysis by Which? Money correct as of May 2022

Read our comparison of investment platform charges to see whether another platform could work out cheaper than AJ Bell for your portfolio.

If you're thinking of using AJ Bell Youinvest to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Who is AJ Bell good for?

AJ Bell Youinvest provides a compelling option for cost-conscious investors who want to invest in a broad range of assets.

It's likely to be among the cheapest options for small and medium portfolios, whether you trade funds or shares. 

It's also fairly cheap for those with large portfolios, but lags behind some fixed-fee brokers (see below). 

Who is AJ Bell expensive for?

AJ Bell Youinvest is competitive on charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed-fee broker such as Interactive Investor or Halifax Share Dealing.

What accounts and services does AJ Bell offer?

The information below gives an at-a-glance view of the accounts and services AJ Bell offer.

  • General investment account - can hold different types of investments but doesn't give tax-free benefits like pensions and Isas. 
  • Junior Isa - a tax-free savings account for under-18s.
  • Sipp - a pension where you have complete control over the investments you put your savings into.
  • Stocks and shares Isa - a tax-free account that allows you to put your money in a range of investments.
  • Lifetime Isa - a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement.
  • Income drawdown - allows you to take money out of your pension to live on in retirement.
  • Savings accounts - AJ Bell offers a range of savings accounts. 

What can you invest in with AJ Bell?

  • Over 2,000 funds, shares from 24 markets, investment trusts and exchange-traded funds

What tools and resources does AJ Bell offer?

  • Daily market updates and alerts on your investments
  • Filter tools so you can screen shares by returns or search for funds based on factors like sector and investment style
  • Weekly digital Shares magazine (available to investors with a balance of £4,000) 
  • Regular investing service which reduces dealing charge from £9.95 to £1.50


Is your money safe with AJ Bell?

If AJ Bell went out of business, you would be compensated by the Financial Services Compensation Scheme (FSCS).


The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online: there’s no reason to use a claims management company.


You won’t be compensated for investments falling in value, or a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust.