Coronavirus Read our latest advice

We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Interactive Investor investment platform review

We analyse the charges levied by Interactive Investor and ask whether the investment platform provides good value for investors

In this article
What is Interactive Investor? Is Interactive Investor good or bad? What do customers say about Interactive Investor? What are Interactive Investor's charges? Who is Interactive Investor good for?
Who is Interactive Investor expensive for? What accounts and services does Interactive Investor offer? Is your money safe with Interactive Investor? Get top money-saving tips from Which?

What is Interactive Investor?

Interactive Investor is an online investment service in the United Kingdom, founded in 1995. It provides financial information, as well as investment tools.

In 2018 it acquired Alliance Trust Savings, customer of which were moved over in October 2019. In February 2020 it was announced that Interactive Investor would also be acquiring The Share Centre.

Is Interactive Investor good or bad?

To get an idea of how good or bad Interactive Investor is, we asked its customers.  

Which?'s rating for customer satisfaction is based on feedback from real customers. We ask investors to rate their current platform for the quality of its online tools, customer service, and investment information. We also ask if it meets their needs, is value for money and whether they'd recommend it to someone else.

However, to be named a Which? Recommended Provider (WRP), customer satisfaction alone won't suffice; we also consider platform fees.

Which? members can exclusively read the results of our unique customer satisfaction survey.

Members can log in to see our review of Interactive Investor. If you're not already a member, join Which? and get full access to these results and all our reviews.

Aspect of service Star rating
Online tools

4 out of 5

Customer service

3 out of 5

Investment information

3 out of 5

Available investments meet my needs

5 out of 5

Value for money

4 out of 5

What do customers say about Interactive Investor?

  • 'They provide some good recommendations and fees are very reasonable.'
  • 'Provider works well for me with my interest in shares.'
  • 'Their website isn't the most intuitive but most / all functions are available. Their charges are really competitive, especially the more you invest.'

Check out our guide on the best and worst investment platforms to see how Interactive Investor compared with AJ Bell, Hargreaves Lansdown and other investment platforms.

What are Interactive Investor's charges?

Annual charges

  • £119.88 (£9.99 fixed monthly charge - or £13.99 for Funds Fan plan, or £19.99 for Super Investor plan)

Trading charges

  • Each service plan includes £7.99 of free trades a month
  • £7.99 for UK share trades (£3.99 with Super Investor plan)
  • £7.99 for funds (£3.99 with Funds Fan plan)
  • US Share trades £4.99 with Super Investor plan

We’ve estimated the cost of investing various sums in Interactive Investor over the course of a year in the table below. The costs assume you only buy funds (shares work out slightly cheaper with some companies), and make four purchases and four sales each year (figures are rounded).

Amount invested Annual cost
£5,000 Logged out detail
£10,000 Logged out detail
£25,000 Logged out detail
£50,000 Logged out detail
£100,000 Logged out detail
£250,000 Logged out detail
£500,000 Logged out detail
£1m Logged out detail

Source: Analysis by Which? Money correct as of April 2020. *Assumes trades spread out so no more than one a month

Read our comparison of investment platform charges to see how much investing with Interactive Investor costs for a range of portfolios.

Who is Interactive Investor good for?

Interactive Investor offers a cost-effective service for those with medium-to-large portfolios (£50,000 or more), combining fixed fees with a respectable customer score, although it's not among the highest ranking platforms

Who is Interactive Investor expensive for?

Those with smaller pots are likely to pay a considerably over the odds with Interactive Investor, due to its fixed fee. 

If that's you, consider a platform with a percentage-based fee, such as Which? Recommended Providers AJ Bell Youinvest and Vanguard.

    What accounts and services does Interactive Investor offer?

    The information below gives an at-glance view of the key things that the accounts and services Interactive Investor offers. 

    Elements marked with a are offered by Interactive Investor and those marked with a are not.


    General investment account


    A general investment account that can hold different types of investments but doesn’t give tax-free benefits like pensions and Isas.


    ✓ Stocks and shares Isa


    A stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.


    Junior Isa


    A junior Isa is a tax-free savings account for under 18s.




    A Sipp is a pension where you have complete control over the investments you put your savings into.


    Savings account*


    *Minimum £10,000. A savings account is somewhere you can put your money so it can grow in value. 


    Income drawdown


    Income drawdown allows you to take money out of your pension to live on in retirement.


    ✘ Lifetime Isa


    A lifetime Isa is a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement. 


    ✘ Advisory services


    Advisory services allow you to access professional investment advice. 


    ✘ Annuity


    An annuity is an insurance product which allows you to swap your pension savings for a guaranteed regular income that will last for the rest of your life. 


    ✘ Banking services


    Banking services allow you to operate bank accounts, make transfers and make payments.

    Is your money safe with Interactive Investor?

    If Interactive Investor went out of business, you would be compensated by the Financial Services Compensation Scheme (FSCS).

    The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online: there’s no reason to use a claims management company.

    You won’t be compensated for investments falling in value, or a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust. 

    Get top money-saving tips from Which?

    Sign up to the Which? Money Weekly newsletter to get our latest news, tips and deals straight to your inbox.