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Interactive Investor investment platform review

We analyse the charges levied by Interactive Investor and ask whether it provides good value for investors

In this article
What is Interactive Investor? Is Interactive Investor good? What do customers say about Interactive Investor? What are Interactive Investor's charges? Who is Interactive Investor good for?
Who is Interactive Investor expensive for? What accounts and services does Interactive Investor offer? Is your money safe with Interactive Investor? Get top money-saving tips from Which?

What is Interactive Investor?

Interactive Investor is an online investment service in the United Kingdom, founded in 1995. It provides financial information, as well as investment tools.

In 2018 it acquired Alliance Trust Savings, and moved its customers over in October 2019. In July 2020 Interactive Investor also acquired The Share Centre, and in 2021 it acquired part of the customer book of Equiniti (previously Selftrade).

Is Interactive Investor good?

Our customer satisfaction rating is based on feedback from real customers. We ask investors to rate their current platform for the quality of its online tools, customer service and investment information. We also ask if it meets their needs, provides good value for money and whether they'd recommend it to someone else.

However, to be named a Which? Recommended Provider (WRP), customer satisfaction alone won't suffice; we also consider platform fees.

Which? members can exclusively read the results of our unique customer satisfaction survey.

Members can log in to see our review of Interactive Investor. If you're not already a member, join Which? and get full access to these results and all our reviews.

What do customers say about Interactive Investor?

  • 'Would be improved with valuations that group investments into asset class and show accurate total performance, including cash, in the calculation. It lacks sophistication for a serious investor. It makes up for it by being cheap.'
  • 'It offers good background information on existing and potential investments.'
  • 'I have only been with it a month. No real views at present. Was very happy with Share Centre, and sorry it has been taken over. Doesn't exist any more - forced to move to Interactive Investor.'

Check out our guide on the best and worst investment platforms to see how Interactive Investor compared with AJ Bell, Hargreaves Lansdown and other investment platforms.

What are Interactive Investor's charges?

Interactive Investor offers three service plans with a range of different charges.

Plan Ongoing charges Fund trading Share/ETF trading


(1 free trade/month)

£9.99/month £7.99


(£19.99 for non-UK/US shares)

Funds Fan

(2 free fund trades/month)

£13.99/month £3.99


(£19.99 for non-UK/US shares)

Super Investor

(2 free trades/month)

£19.99/month £3.99

£3.99 for UK shares

£4.99 for US shares

£9.99 for other international shares

How much will I pay to use Interactive Investor?

We’ve estimated the cost of investing with Interactive Investor over the course of a year, on the basic Investor plan, as shown in the tables below.

Costs will vary depending on how much you invest, and whether you trade funds or shares. All assume you make four purchases and four sales each year, spread out over different months.

Amount invested Annual cost
£5,000 Logged out detail
£10,000 Logged out detail
£25,000 Logged out detail
£50,000 Logged out detail
£100,000 Logged out detail
£250,000 Logged out detail
£500,000 Logged out detail
£1m Logged out detail

Source: Analysis by Which? Money correct as of April 2021

Read our comparison of investment platform charges to see how much it costs to invest with Interactive Investor for a range of portfolios.

Who is Interactive Investor good for?

Interactive Investor offers a cost-effective service for those with medium-to-large portfolios (£50,000 or more), combining fixed fees with a respectable customer score. However, it's not among the highest ranking platforms

It also offers a competitive rate for share trading, especially for large portfolios. Frequent share traders should consider Interactive Investor's Super Investor plan, which includes two free share trades per month.

Who is Interactive Investor expensive for?

Those with smaller pots are likely to pay considerably over the odds with Interactive Investor, because of its fixed fee. 

If that's you, consider a platform with a percentage-based fee, such as Which? Recommended Providers AJ Bell Youinvest and Vanguard.

    What accounts and services does Interactive Investor offer?

    The information below gives an at-a-glance view of the accounts and services Interactive Investor offers. 

    Elements marked with a are offered by Interactive Investor and those marked with a are not.


    General investment account


    A general investment account that can hold different types of investments, but doesn’t give tax-free benefits like pensions and Isas.


    ✓ Stocks and shares Isa


    A stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.


    Junior Isa


    A junior Isa is a tax-free savings account for under 18s.




    A Sipp is a pension where you have complete control over the investments you put your savings into.


    Savings account*


    *Minimum £10,000. A savings account is somewhere you can put your money so it can grow in value. 


    Income drawdown


    Income drawdown allows you to take money out of your pension to live on in retirement.


    ✘ Lifetime Isa


    A lifetime Isa is a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement. 


    ✘ Advisory services


    Advisory services allow you to access professional investment advice. 


    ✘ Annuity


    An annuity is an insurance product which allows you to swap your pension savings for a guaranteed regular income that will last for the rest of your life. 


    ✘ Banking services


    Banking services allow you to operate bank accounts, make transfers and make payments.

    Is your money safe with Interactive Investor?

    If Interactive Investor went out of business, you would be compensated by the Financial Services Compensation Scheme (FSCS).

    The FSCS will cover up to £85,000 of investments per person, per platform. You can claim free online; there’s no reason to use a claims-management company.

    You won’t be compensated for investments falling in value, or if a company you hold shares in goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust. 

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