Are we becoming too reliant on AI search?

More of us than ever are using these tools, but our testing shows they're not always accurate and reliable
James RoweSenior Video and Audio Content Creator

Having previously worked at the BBC and in commercial radio before joining Which?, James produces our always-on podcasts, and oversaw the launch of our member-exclusive podcasts in 2025.

There’s no doubt about it, we’re increasingly relying on AI tools to help us search for information online. But, are we becoming too reliant?

In this podcast, we sit down with Which? Principal Research Andy Laughlin who unpacks the findings from his new investigation into the effectiveness of AI search tools.

According to our findings, more than half of us are turning to sites like ChatGPT and Gemini when we search online, but we've found some concerning examples of when the advice they give us is far from the truth.

Click to download a transcript of this podcast.

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