With grocery prices on the rise, swapping to cheaper supermarket own-label options can be an effective way to cut your food bill.
Switching from your beloved brand favourites might seem like a wrench, but our taste tests have uncovered plenty of great-tasting supermarket own label alternatives worth trying, which we've rounded up below.
Ditching the brands can add up to some surprisingly big savings, with some of our top own-label picks costing less than a third of the price of branded options. Swapping from Innocent orange juice to our recommended 'Great Value' orange juice, for example, could save you nearly £100 a year alone (based on one bottle per week).
Not every supermarket serves up cheap and cheerful budget picks - those near an Aldi or Lidl may have more choice at their fingertips, but that doesn't mean you can't find tasty, cheap alternatives elsewhere. We've found plenty of acceptable own label options that might fall just outside of our top picks, so it's worth checking the full results for each test to discover the best options near you.
Heinz baked beans are a store cupboard staple for many, but our taste test results show that opting for an own label could get you a tastier tin.
Lidl's budget-friendly beans were rated well across the board by our consumer tasting panel, beating Heinz on appearance, aroma and texture. Plus, at only 32p a tin, savings can quickly stack up - if you buy two tins a week, switching from Heinz to Lidl could save you more than £70 a year.
If you shop at Aldi, opting for its own label honey nut cornflakes is a no-brainer.
There's a whopping £2.15 saving per pack compared to Kellogg's Crunchy Nut (that's over £51 per year if you get through two packs in a month). Plus, they contain around 20% less sugar and, according to our consumer panel, they're tastier too.
Aldi wasn't the only supermarket cereal that stood out though. Plenty of others impressed, so it's worth trying the own-label option wherever you shop.
Innocent was one of the priciest orange juices we tested, but compared to others, our panel found it lacking on the flavour front. More than a quarter of tasters said the flavour was too weak and not sweet enough for their liking.
For a tastier and cheaper alternative, Aldi is our best value pick. It's a great affordable option at just 10p per 100ml, which could add up to savings of just under £100 over the course of a year if you tend to get through one bottle per week.
If Nutella is your (hazelnut) chocolate spread of choice, then it might come as a surprise to hear that it was beaten by a supermarket spread less than half the price in our taste test.
Not only did our consumer tasting panel think Lidl Choco Nussa looked better than Nutella, they also liked its texture and aroma more too. Plus, it contains less sugar and saturated fat per 100g.
If you're a lifelong Marmite fan, you might not have considered an own label before. But our taste test results show there are plenty of reasons to branch out.
Aldi's yeast extract spread, the cheapest on test, tied in joint first place with Morrisons. Tasters thought its flavour, texture and aroma was superior to Marmite, which fell behind all four of the own labels we tested.
However, if you like a really thick spread, you might not like the slightly runnier consistency of own-label options.
Lidl's Mister Choc was one of the top-rated peanut butters in our taste test, scoring high marks for its great nutty flavour and crunchy texture.
Despite costing just 85p a jar, it outshone big brands including Sun-Pat, KP and Whole Earth, showing that paying more doesn't necessarily get you a tastier snack.
There are some cases where the big brand holds its own against cheaper rivals. For example, Nescafe was our top-rated instant coffee, while Galaxy and Cadbury were the overall favourites in our instant hot chocolate taste test.
It's worth knowing when you can safely save without compromising on taste, and when it's better to look out for offers on the branded version. It's also always worth checking out our full results, because there's usually a more affordable own-label not far behind, even if a brand takes the top spot.
Here are some more of our great value picks that don't quite match up to the winning brand, but still offer excellent value for money:
*Based on typical price, excluding special offers. Prices correct as of 5 April 2022