Dyson has launched updated versions of its V7 and V8 cordless vacuum cleaners, including a new hinged 'reach-under' tool for added flexibility.
This could be in response to popular rival brand Shark's range of Flexology cordless vacuums that include a small section of flexible tubing so you can more easily reach under furniture.
Dyson has seen increasing challenges to its cordless dominance from rivals, with many aiming to differentiate themselves with eye-catching features, such as hinged tubes, LED headlights and dust sensors.
The rigid stick design of Dyson-style cordless vacuums can be limiting for some smaller cleaning jobs, so a hinge could definitely be handy.
We've taken a look at how the flexible cleaning options stack up against each other.
The new Dyson tool is a detachable accessory that fits to the top of the cleaning tube, letting you rotate the vacuum up to 90 degrees to reach under furniture.
This helps you reach tricky spots and reduces the need to bend down during cleaning.
It's similar to Dyson's existing 'up-top' adaptor, which helps you reach high-up spots that are trickier to clean, like on top of cupboards.
The V7 also benefits from a few other updates, including changes to the filtration system that are designed to minimise allergen leakage.
The updated models, which include the reach-under accessory as standard, have the same model number as the old ones.
If you're looking to buy one, make sure to check the included accessories, as older versions which don't include the tool are still on sale, often for a similar or even higher price.
Unlike Dyson the flexible bit of the Shark Flexology range is not a detachable accessory. It's a section of flexible tubing built into the cleaning tube, that you can lock in place for floor cleaning, or click into flex mode for sweeping under furniture.
As well as letting you reach further under furniture, it also allows you to fold the vac in half for easy upright storage without the need for a wall mount.
Dyson models can't self-stand, so they need to be disassembled or hung on a wall-mount.
Shark also does a line in corded stick vacuums, which offer the benefits of compact lightweight cleaning, but with no worries about running out of power halfway through.
Both corded and cordless options are available with 'Flexology' as a feature.
Both Shark and Dyson compete at the premium end of the cordless vacuum cleaners market, with entry-level models costing around £200 and top-of-the-range vacs up to around £600.
Here's how the two brand's ranges stack up on key specs:
*Table notes: Technical data is from Which? test results for all Dyson and Shark cordless vacuum cleaners. Pricing information correct as of 26 June 2020.
Although Dyson produces lighter cordless vacuums, Shark edges it on specs such as price, runtime, dust capacity and manufacturer warranty.
However, features likes longer battery life will mean very little if the vacuum doesn't lift dust effectively.
We've tested the latest vacuum cleaners on the market to help you find out which models are really worth your money.
Recently reviewed models include Dyson's new V7 models, a Lidl Silvercrest cordless model for less than £100, and some cheap own-brand cordless options from John Lewis.
Click on the individual links to head to the reviews and see our verdict: