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13 Nov 2026

I'm a Which? health and wellbeing editor – these are the Black Friday deals I recommend

Top offers on electric toothbrushes, LED face masks and more products that do well in our tests

Jessica CarsonHealth and wellbeing content editor

With more than 14 years at Which?, Jess knows how to sort fact from fiction on everything from supplements to skincare and beyond

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From lab testing supplements to trialling the latest beauty gadget, Which? content editor Jess Carson knows a thing or two about health and wellbeing.

To help make sure you're not only saving money but also getting a great product, she's picked the best health and wellbeing Black Friday deals.

She's scoured deals on a range of products, including magnesium supplements, protein powder and LED masks. See her recommendations below.

For more tips to help you spend wisely in the sales, check out our Black Friday 2026 advice.

Keen to see what else we’ve found? Head to our best Black Friday deals.

Need to know

What makes Which? deals different?

Retailers sometimes use misleading ‘was’ and ‘before’ prices to claim their deals are good. Media sites and artificial intelligence (AI) promote retailers' deals, but do they always check them first? We don’t just take the retailers’ word for it; we track actual market prices over six months. We share the cheapest and average calculations, and evaluate products against strict performance benchmarks, so you get good quality at honest prices.

*References to ‘average price' and 'cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Best Black Friday health and wellbeing deals

Jump to a specific health and wellbeing deal:

IPL machine deals

Silk'n 7

Average price in the past six months: £662
Cheapest price in the past six months: £199

Auto skin-type detection
Five intensity levels
Three attachment heads

We like: One-year warranty

We don't like: The app felt slightly pointless

An IPL device uses light to destroy hair follicles, which should result in less hair growing back, and at a slower rate. They are pretty pricey, so this is a decent price if you're keen to try one out.

This Silk'n 7 has a 360-degree rotatable head and automatically detects your skin tone; it won't let you go above the recommended setting for that skin type which is a handy protective feature.

Silk'n recommends using this IPL device once every two weeks for the first four treatments, then every four weeks for treatments five to seven, and then as needed. That's less intense than some rivals which require weekly sessions for the first 8-10 weeks.

Is it your best bet? Read our reviews of the best IPL hair removal devices.

Best multivitamin supplement deals

Nutravita Multivitamins & Minerals

Average price in the past six months: £20
Cheapest price in the past six months: £14

Available from Amazon (£14)

Daily dose: one tablet

We like: 23 key nutrients

We don't like: Not much vitamin D

It's best to get your nutrients from your diet, but for some people multivitamins can be helpful. For example if you are missing nutrients because of an inconsistent, restricted or limited diet.

At around 4p per day, and for a year's supply in one go, this pack offers good value if you need a regular top-up.

Read the Nutravita Multivitamins & Minerals review or see our guide to the best multivitamins to see how it compares to other budget options.

Epilator deals

Braun Silk-épil Series 7 7-241

Average price in the past six months: £126
Cheapest price in the past six months: £85

Cordless body epilator
Can use both wet and dry
Two speed settings

We like: Includes plenty of accessories

We don't like: More expensive option

Epilators use rotating discs to pluck out hair from the root. They provide longer lasting hair removal and a smoother finish than shaving, but some people find the process quite uncomfortable.

The Silk-épil Series 7 comes with lots of accessories, including a cleaning brush, a mini precision trimmer, a precision head and a skin-contact cap.

You can also use this device as a shaver and trimmer, which makes it more versatile than some.

See which models our testers loved the most in our review of the best epilators.

LED face mask deals

Shark CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask

Average price in the past six months: £279
Cheapest price in the past six months: £234

480 LEDs
LED wavelengths: Red (630nm), blue (415nm), near-infrared (830nm)
Weight: 675g

We like: Cooling under-eye pads

We don't like: On the heavier side

A popular Black Friday and Christmas wishlist item, this Shark LED mask has four different treatment modes, including a six-minute 'Better Ageing' mode and an eight-minute 'Blemish Repair' mode.

It also has built-in cooling eye pads for soothing tired eyes.

We've had testers trial a range of LED masks for six-week stints and compared before-and-after facial scans for each to see which, if any, LED masks make a difference. Our tests show some do appear to make a difference to wrinkles and more.

Get the lowdown on our top picks so far in our expert analysis of the best LED face masks.

Vitamin C serum deals

L'Oréal Paris Revitalift Clinical 12% Pure Vitamin C Brightening Serum

Average price in the past six months: £26
Cheapest price in the past six months: £14

Vitamin C type: L-Ascorbic Acid
Recommended amount: 2-3 drops
Bottle size: 30 ml

We like: Has a fresh citrus scent

We don't like: There are cheaper options

L'Oreal Paris' 30ml Vitamin C serum combines 12% ascorbic acid with vitamin E and salicylic acid.

The brand recommends using it daily as part of your morning routine. It's not the priciest we've tested, but there are cheaper options too. If you're keen on this one, it's a good time to buy.

First, check our review of the best vitamin C serums to see which products we recommend.

Anti-ageing face cream deals

Clarins Super Restorative Day Cream All Skin Types

Average price in the past six months: £73
Cheapest price in the past six months: £68

50ml size
Includes SPF 15
Day cream

We like: Contains organic harungana

We don't like: Expensive

Clarins' face cream contains organic harungana, an ingredient it describes as 'nature's retinol'.

It's the priciest anti-ageing cream we've tested, but it went down well with testers, who liked the texture and fragrance.

Read our review of the best anti-ageing face creams to find out whether it had an impact on wrinkles in our tests.

Vitamin D deals

Nutravita Vitamin D3 Drops

Average price in the past six months: £13
Cheapest price in the past six months: £9*

Cost per daily dose (1 drop): 2p, based on two years max shelf life
Liquid supplement

We like: Much cheaper than rivals

We don't like: Large bottle may mean you don't use it all before expiration date

This liquid supplement contains Vitamin D3 and coconut oil, a fat designed to help its absorption. The liquid drop format is handy if you don't like swallowing tablets or capsules. It's great value even if you don't get through the lot, but it's also one you could share with a partner or household to maximise value.

Read our Nutravita Vitamin D3 Drops review.

Head to the best Vitamin D supplements from our tests.

Magnesium deals

Vitabright Magnesium Glycinate

Average price in the past six months: £18
Cheapest price in the past six months: £14*

Cost per daily dose (2 capsules) 22p based on full price
Magnesium glycinate
80% daily nutrient reference value (NRV)

We like: Magnesium glycinate is well absorbed with minimal side effects

We don't like: Nothing major

Vitabright's magnesium glycinate comes as 180 capsules, equivalent to a three-month supply for one person. At 15p per daily dose (when bought at the deal price of £14), it's excellent value for a magnesium supplement using this form of magnesium.

Find out the best magnesium supplements.

Omega 3 deals

Nutravita Omega 3 Fish Oil 2,000mg

Average price in the past six months: £20
Cheapest price in the past six months: £15

Cost per daily dose (2 softgels) - 17p at full price (£20.99)
660mg EPA & 440mg DHA
Friend of the Sea certified

We like: One of the cheapest super-strength omega 3 pills we tested

We don't like: We've tested stronger doses

These high-strength fish oilcapsules have a good omega 3 content contained in a 2-softgel dose. At the deal price of £15.25 the price per dose is just 13p.

Best Omega 3 supplements: reviewed by a nutrition expert.

Creatine deals

Optimum Nutrition Micronised Creatine

Average price in the past six months: £19
Cheapest price in the past six months: £9

Powder form
Amount of creatine monohydrate in dose: 3.4g
Cost per daily dose: 24p

We like: Micronised formula should avoid gritty texture

We don't like: Only the unflavoured option is on sale

Optimum Nutrition recommends one scoop of this powder per day. Both the 317g and 634g pots are on sale, although the biggest saving is on the larger 634g pot.

See how big name brands compare in the best creatine supplements review.

Protein powder deals

Protein Works whey protein 360®

Average price in the past six months: £30
Cheapest price in the past six months: £18

20g of protein per serving
£1.35 per serving at full price
Seven flavours to choose from

We like: Can be used before or after your workout

We don't like: Contains a number of additives

Protein Works whey protein 360® comes in flavours such as chocolate, banana and French vanilla. We've found the best deal on the 1.2kg chocolate option.

Read the full results of our tests in the best protein powders.

Whitening toothpaste deals

Pearl Drops Strong Polished White Toothpaste

Average price in the past six months: £5.53
Cheapest price in the past six months: £3.14

75ml tube

We like: Mint flavour

We don't like: Not as foamy as others

A whitening toothpaste can give you a fresh, brighter smile.

The Pearl Drops Strong Polished White Toothpaste is claimed to make your teeth four shades whiter in three weeks with a low-abrasion formula.

Read our Pearl Drops Strong Polished White Toothpaste review or see our guide to the best whitening toothpastes.

See more of the best whitening toothpastes.

Electric toothbrush deals

Ordo Sonic+

Average price in the past six months: £54
Cheapest price in the past six months: £37*

Sonic toothbrush
Two-minute timer
Battery-level indicator

We like: Great price

We don't like: Doesn't come with many extras

This toothbrush has four modes: Clean, White, Massage and Sensitive. You select the modes through the menu displayed on the brush below the power button, and the respective name lights up when in use. We used the Clean mode for our tests.

To find out how well it cleans, read our Ordo Sonic+ review.

Don't miss our guide to buying the best electric toothbrush.

Water flosser deals

Hangsun Oral Irrigator Hoc760

Average price in the past six months: £45
Cheapest price in the past six months: £33*

Cordless
260ml reservoir capacity
25 x 12 x 13cm (HxWxD)

We like: Usually also available in-store

We don't like: More expensive than some others we've tested

This water flosser comes with two premium cleaning tips and a USB charger. It has three pressure settings to choose from.

We've reviewed how well it cleans between teeth in our Ordo Hydro Sonic Water Flosser review.

See more of the best water flossers.

Best probiotic supplement deals

Bio-Kult Everyday

Average price in the past six months: £16
Cheapest price in the past six months: £7

14 live strains
30 capsules

We like: Contains a good range of well-evidenced bacterial strains

We don't like: Pricey for daily use

This Bio-Kult digestive health supplement contains 14 different strains of bacteria, all of which have clinical research that supports their use.

Read the Bio-Kult Everyday review or see our guide to the best probiotic supplements.

What do you need to consider before shopping in the Black Friday sales?

Jessica Carson, Which? Health and wellbeing editor

Jess Carson, Which? health and wellbeing editor, says:

'It's easy to get swept up in the excitement of possible deals, especially for pricier products such as LED masks and IPL machines, but it's worth taking the time to ensure the model you're going for has the features you need and will do the job well. Winter months are a good time to do IPL (because you're meant to limit sun exposure after treatment), and there can be decent reductions, so it's worth keeping an eye out.

'Some models may have only minor differences in features (such as an extra face attachment) but big differences in price, so check carefully to see if you could save by doing without unnecessary extras. Most importantly, we found some IPL machines work much better than others for hair removal, so use our IPL machine reviews to get the lowdown on the brands worth buying. The same goes for LED masks, where some showed more improvements in our testers skin than others.'

Meet the Which? expert

Jess Carson, Which? health and wellbeing editor

Jess is our health and wellbeing editor, covering everything from supplements to skincare. She's been at Which? for more than 14 years, so is well versed in sorting fact from fiction when it comes to product claims, so you can buy with confidence.

When is Black Friday?

Black Friday is on 27 November and lasts until Cyber Monday on 30 November. In the past few years, however, we've seen deals kick off as early as late October, so we'll keep this page up to date throughout the month.

Our experts are also hunting for deals across loads of categories. Keep an eye on the best Black Friday air fryer deals, the best Black Friday John Lewis deals and the best Black Friday Currys deals.