Is Feogi.com a legitimate website?

The online retailer appears to be selling jewellery at inflated prices
Shopping Feogi.com

Items sold on Feogi.com appear to be listed on online marketplaces for a fraction of the price.

Online searches regarding the retailer have increased by more than 3,000%, with suspicious shoppers searching terms including 'Feogi scam' and 'Feogi.com scam'.

Below, we explain how to spot a legitimate retailer and what to do if you have a problem with an online order.

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What is Feogi.com?

On its website, Feogi.com states that it was founded in Los Angeles in 2005. It sells jewellery, such as chains, rings, bracelets, necklaces and sunglasses, which range in price from £73 to £209.

Which? reversed-searched the images of some of the items for sale on Feogi.com and found the same images being used to advertise items on online marketplaces at much lower prices. For example, the item ‘Roman Ring Collection’ retails for £118 on Feogi.com, £2.04 on Aliexpress, £3.39 on Amazon UK and £2.39 on eBay.

Gallery: jewellery sold on Feogi.com

A large collection of images displayed on this page are available at https://www.which.co.uk/news/article/is-feogi.com-a-legitimate-website-abRQh5i8jpM1

While other online stores state that the item is made of stainless steel, Feogi.com doesn’t list the material of the rings or of any other item listed on its website, making it difficult to understand what a reasonable price may be.

Another product we came across was advertised as being 'made to order' on Etsy for £10.97. On Feogi.com, an item using the same image was being sold for £153. One Trustpilot review suggested that some items on Feogi.com can be found on Aliexpress. In response, Feogi.com said that items listed on its website are the retailer’s original creations.

Feogi.com did not respond to a request for comment prior to publication.

What to do if there is something wrong with your online order

Under the Consumer Rights Act (CRA) products should be of a satisfactory quality, fit for purpose and as described. If you buy an item online and it doesn’t match this criteria, you have rights.

Within the first 30 days of making the purchase, you can reject the item for a full refund and after 30 days, you can ask the retailer to replace or repair the item. After six months, you have to prove that the item didn’t meet the criteria under the CRA in order to receive assistance or compensation.

If a retailer doesn’t respond to you, there are other options. You can use chargeback if you paid for an item on your credit or debit card. This allows you to dispute the transaction and request your money back.

Section 75 can help you if you bought the item using a credit card and it cost over £100. PayPal also offers 'Buyer Protection' for items bought via PayPal that don’t match the seller’s description.

How to avoid dodgy retailers

Signs that a retailer may be suspicious include:

  • Prices that seem too good to be true
  • Bad reviews on social media and reviews platforms such as Trustpilot
  • Time-limited offers promising huge discounts
  • Only allowing you to pay via bank transfer

If you think you've been tricked into buying something from a dodgy website, call your bank immediately using the number on the back of your bank card and report it to Action Fraud or call the police on 101 if you’re in Scotland.