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29 Mar 2019

Is the Pure Cool Me Dyson's most pointless product yet?

The new air purifier is sold as a 'personal purifying fan', but is there any reason to choose it over another?

Dyson's new Pure Cool Me is on sale from 25March 2019 for £300, making it the brand's cheapest air purifier.

It's also the smallest, aimed at those who are short on space or just not sure they need a large-scale air purifier in their homes. As such, Dyson is marketing it as a 'personal purifier fan'.

Read on to find out what sets the Pure Cool Me apart from other air purifiers, our thoughts on whether it's a good deal or dud, plus a pick of rival compact air purifiers.

Read our full first look verdict - including on how easy it is to use and how noisy it is - in our Dyson Pure Cool Me review.

What's the Dyson Pure Cool Me?

Currently only available from Dyson.co.uk, the Pure Cool Me isquite different to all other Dyson air purifiers.

The first visible change is in its design. Rather than having the blade-free, open-loop construction we're used to from Dyson's air products, it has a dome designed to allow you to adjust the angle of the projected air - either upwards or horizontally. Compared to other boxier air purifiers on the market, it's definitely more attractive to look at.

It contains a sealed filter, combining an activated carbon and a glass HEPA layer. Dyson claims this will capture gases and 99.95% of ultrafine particles from the air.

Unlike previous Dysonpurifiers, the Pure Cool Me isn't supposed to be used to clean the air of a full room. Instead, it's intended for personal use and is designed to sit close to you while it's running.

The Pure Cool Me has 10 different speed settings, including a quieter sleep mode, a timer mode, and can rotate up to an angle of 70°.

It has fewer features than other Dyson air purifiers, such as the Dyson Pure Cool DP04. For example, it doesn't feed back live data about the air quality in your home, and can't be paired with the Dyson Link app. This means you can't track the concentrations of different pollutants such as volatile organic compounds (VOCs), particulate matter 2.5 (similar to that of road pollution), and nitrogen dioxide. There's also noautomatic setting to turn on the purifier when it detects high levels of pollutants around you.

Is the Pure Cool Me for you?

Dyson suggests that you keep it on your bedside table, on your desk, or on your kitchen worktop when cooking.But the size of the Pure Cool Me means it would need to be a pretty big bedside table, desk or worktop.

In fact, being a 'personal' purifying fan,you might think you could easily pick it up and move it from room to room with you. Yet when we tried it out first-hand, we found it too big and bulky to carry about easily - it didn't even have a basic carry handle. That could be problematic if you're looking for something small and easily portable.

And, while still being the cheapest Dyson air purifier, there are other more affordable and effective products on the market. Check out our first look reviewof the Pure Cool Me to see whether it deserves a place in your home or office, or whether it's just a very expensive desk fan.

If you're just concerned with purifying the air in your home, as opposed to buying a purifying fan, below we've picked out two other models that could be ideal for smaller homes and bedrooms. Or, alternatively, see all of our air purifier reviews to find out which ones we recommend.

Compact air purifiers for your home

We've tested theBeurerLR300 which (while by no means is small enough to go on a desk) is small enough to squeeze into a small room. It has a three-layered filter system, which is claimed to remove everything from domestic dust to pollen from the air in your home.

We tested it to see how well it cleaned the air of pollen, smoke and dust - read our fullBeurerLR300 review to find out if this purifier could be perfect for the smaller rooms in your home.

The teeny-weeny ElectriqEAP120HC has also passed through our test chamber. It's comparatively tiny (24.5cm tall, 19cm wide and 22cm high) compared to the big, bulky box air purifiers that you can buy. And it's cheap at just £70.

It has an impressivefive layers of filters, too: one for large particles such as dust, lint and hair, another antibacterial Hepa filter for removing bacteria, pollen and mould spores, a carbon filter for odours and harmful substances such as formaldehydes and benzenes, a photocatalytic filter for smaller particles and a plasma ioniser which sterilises the air and reduces bacterial growth. But does this add up to clean the nasties from the air in your home?

Read our fullElectriqEAP120HC review to find out whether it impressed our expert lab or if its claims are just hot air.


A large collection of images displayed on this page are available at https://www.which.co.uk/news/article/is-the-pure-cool-me-dysons-most-pointless-product-yet-aURXP6F4mRK2