The mystique of OLED TVs hasn't waned in the past few years and they're still seen by many as the pinnacle of TV quality. Sometimes this reputation is deserved, sometimes it's not. But what has always been guaranteed is that OLEDs will leave a large dent in your bank balance.
Luckily for us, manufacturers are always working to improve efficiency of production - and when something gets cheaper to make, it gets cheaper to buy. That's why in 2020 have reached their lowest price yet.
Models released in 2019 are being phased out and there are some great deals to be had. But with prices this low, they won't last long. We've highlighted three big-brand OLED TVs for you to consider.
This lovely sheet of glass cost £2,299 at launch, so its price has dropped by more than half.
Sony's OLEDs have a novel approach to sound - the screen vibrates, so the audio comes from different points depending on what's happening on screen. So if you're watching a thriller and an explosion happens in the corner of the screen, that's where the sound should come from. It's an approach that works brilliantly.
As you'd expect from one of Sony's flagship sets, the AG8 is packed with top tech, including the X1 Extreme processor, which is responsible for making SD and HD content look as close to 4K as possible, and Dolby Vision HDR. This advanced format shifts contrast to suit every scene rather than having a blanket adjustment for an entire film or show, which can lead to HDR content looking overly dark or bright.
Read our 55-inch KD55AG8BU review to see if it has good enough picture quality to be the best OLED around.
Panasonic's traditional-looking OLED launched at £1,799, so hasn't seen as big a price drop as the Sony, but £1,099 is still very cheap for an OLED.
The design of the TV may be less cutting edge, but the technology inside certainly isn't. Panasonic prides itself on how its TVs are tuned by Hollywood experts for picture quality that shows your favourite films the way the filmmakers intended.
Accurate colours, balanced contrast and stunning detail should be the order of the day if Panasonic's claims are to be believed. It's the HCX Pro processor that should make Panasonic's picture quality ambitions a reality and with Dolby Atmos processing for a simulated surround sound effect, the 950B should be the full package.
Now the cheapest by £1 of the three we've selected, the B9 started at £2,000 when it launched last year.
LG popularised OLEDs a few years back and it still releases more than Panasonic and Sony, but being first doesn't necessarily make it better. Apple didn't make the first smartphone, but many now consider its devices to be the best available.
Panasonic and Sony have a rich history of marketing-leading TVs. While they may have lost ground to LG and Samsung in recent years, that doesn't necessarily mean their prowess has waned.
LG's B9 doesn't have the same processor that's found in LG's more expensive OLEDs, although our tests found that this didn't make a great deal of difference.
It's low price makes it one of the best-value options for an LG OLED, but how does it compare with rivals from Panasonic and Sony? Here's our 55-inch LG OLED55B9PLA review.
Most new TVs now have LCD (liquid crystal display) screens with LED backlights. The best are affordable, energy efficient and have bright, detailed pictures.
Organic light-emitting diode (OLED) TVs have self-lighting pixels. This means they can be ultra slim and achieve deeper black levels, but they can be more expensive than LCDs.