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23 Sep 2020

Which? surveys parents about reusable nappy brands, including Bambino Mio, Little Lamb and TotsBots

Our parent ratings reveal big differences between the best nappy brand with a customer score of 73% and the worst which scored just 56%
Baby wearing a reusable nappy

When switching to reusable nappies, there can be an overwhelming number of brands to choose from, each with their own individual styles and features.

To help you narrow down your options, we've asked parents to rate 14 of the most popular reusable nappy brands, including Bambino Mio, Little Lamb and TotsBots.

Read our guide to the best reusable nappy brands to find out which brands parents recommend and which you should steer clear of

How we uncovered the best reusable nappy brand

Baby wearing an orange reusable nappy

In July 2020, we asked 307 parents about the reusable nappy brands they currently use and the brands they've used in the past year.

They scored each brand from one (very poor) to five (excellent) on each of the following:

  • Absorbency
  • Comfort
  • Ease of use
  • Fit
  • Value for money.

We also calculated an overall customer score for each brand based on how satisfied parents were with the brand, and whether they would recommend them to friends and family.

Are more people switching to reusable nappies?

Pile of reusable nappies next to pile of disposabl

In March 2020, we surveyed 1,625 parents about the nappies their children use.

Some 16% told us they currently use reusable nappies. Of those who don't use them for their child, 55% said that they would consider switching to reusable nappies in the future.

Reusable nappies have seen a surge in popularity since lockdown started, with reusable nappy brand TotsBots reporting a 700% hike in sales.

Many parents have turned to reusables after struggling to get hold of disposable nappies during the coronavirus pandemic.

As well as not having to worry about constantly restocking your nappy supply, opting for reusable nappies can save you money and benefit the environment by reducing the number of nappies ending up in landfill.

Find out more about the pros and cons of reusable nappies by heading to our reusable nappy buying guide, where you can take a quiz to help you figure out which type of reusable nappy would suit you best.

Where to buy reusable nappies

Collection of reusable nappies in a basket

Most reusable nappies can be bought online either directly from the manufacturer or through third-party retailers.

Some of the more popular brands are also available from supermarkets and stores:

  • Bambino Mio Available from Argos, Asda, Morrisons, Ocado, Sainsbury's, Tesco, Waitrose.
  • TotsBots Available from Boots and Ocado.
  • Tickle Tots Available from Waitrose.