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Eight strategies to guide effective consumer representation - Which? briefing

For more than 60 years Which? has been at the forefront of consumer representation in every type of market. The modern consumer is now better informed to make educated buying decisions and this means companies need to change in order to keep consumers satisified - Which?

Regulators and government agencies must engage with consumers, to learn what their needs are, and to learn from them. They should be transparent, holding board meetings publicly and inviting consumers to participate as individual representatives, panels or forums. As well as considering any future potential problems, they should also look back and assess what could have been done better by earlier efforts.

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Which? - Eight strategies to guide effective consumer representation 157 Kb