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Eight strategies to guide effective consumer representation - Which? briefing

Consumers have ground-level experience of every type of market. Informed consumers make educated choices, which encourages companies to change and improve in order to keep them satisfied

Regulators and government agencies must engage with consumers, to learn what their needs are, and to learn from them. They should be transparent, holding board meetings publicly and inviting consumers to participate as individual representatives, panels or forums. As well as considering any future potential problems, they should also look back and assess what could have been done better by earlier efforts.

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