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Best and worst online shops

By Vicki Crowe

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Find out which websites shoppers love and hate in our table of the best and worst online shops.

Thousands of shoppers have told us about their experience shopping online, so that we can rank the biggest retail websites from best to worst.

Which? members responded in their thousands to our survey about their experiences of online shopping. Find out which retailers you can rely on below. 

Our results include big names such as Amazon.co.uk, JohnLewis.com, MarksandSpencer.com and eBay.co.uk, as well as specialists such as Toolstation.com, LizEarle.com and WexPhotoVideo.com.

Only the shops that customers think are the very best get a high customer score. So if you want convenient delivery times, good prices and a great range of products, use our results to choose the best online shops and avoid the worst.

The table below reveals the 117 best and worst online shops for 2018, as voted for by more than 10,000 people. 

Visit our category specific guide to shops and websites rated to find out how people rate each store for range, product quality and value for money. Plus, find out which brands are Which? Reccommended Providers.

Which? members can log in now to unlock the scores in the tables below. If you're not a member, join Which? for instant access to this as well as our thousands of product reviews. 

Online shops rated by their customers
Online shop Customer score
7DayShop.com Subscriber only content
Abebooks.co.uk Subscriber only content
Adidas.co.uk Subscriber only content
AllBeauty.com Subscriber only content
Amazon.co.uk Subscriber only content
AmericanGolf.co.uk Subscriber only content
AO.com Subscriber only content
Apple.com/uk Subscriber only content
AppliancesDirect.co.uk Subscriber only content
Asos.com Subscriber only content
(B&Q) DIY.com Subscriber only content
Blacks.co.uk Subscriber only content
Boden.co.uk Subscriber only content
Bonmarche.co.uk Subscriber only content
BookDepository.com Subscriber only content
Boots.com Subscriber only content
ChainReactionCycles.com Subscriber only content
CTshirts.com (Charles Tyrwhitt) Subscriber only content
Clarks.co.uk Subscriber only content
electrical.coop.co.uk Subscriber only content
Costco.co.uk Subscriber only content
CotswoldOutdoor.com Subscriber only content
CottonTraders.com Subscriber only content
CreateandCraft.com Subscriber only content
Currys.co.uk/PCWorld.co.uk Subscriber only content
Debenhams.com Subscriber only content
Decathlon.co.uk Subscriber only content
DorothyPerkins.com Subscriber only content
Dunelm.com Subscriber only content
Dyson.co.uk Subscriber only content
eBay.co.uk Subscriber only content
EBuyer.com Subscriber only content
eSpares.co.uk Subscriber only content
Etsy.com/uk Subscriber only content
Evans.co.uk Subscriber only content
EvansCycles.co.uk Subscriber only content
Feelunique.com Subscriber only content
FragranceDirect.co.uk Subscriber only content
FunkyPigeon.com Subscriber only content
Game.co.uk Subscriber only content
Gap.co.uk Subscriber only content
(George) direct.asda.com/george Subscriber only content
GoOutdoors.co.uk Subscriber only content
Groupon.co.uk Subscriber only content
Habitat.co.uk Subscriber only content
Halfords.com Subscriber only content
HMV.com Subscriber only content
Hobbycraft.co.uk Subscriber only content
HollandandBarrett.com Subscriber only content
Homebase.co.uk (/Bunnings) Subscriber only content
Hotter.com (Hotter shoes) Subscriber only content
HouseofFraser.co.uk Subscriber only content
Ikea.com Subscriber only content
JDSports.co.uk Subscriber only content
JDWilliams.co.uk Subscriber only content
JohnLewis.com Subscriber only content
Joules.com Subscriber only content
LaRedoute.co.uk Subscriber only content
Lakeland.co.uk Subscriber only content
LandsEnd.co.uk Subscriber only content
LauraAshley.com Subscriber only content
shop.Lego.com Subscriber only content
Littlewoods.com Subscriber only content
LizEarle.com Subscriber only content
LookFantastic.com Subscriber only content
MandCo.com Subscriber only content
MachineMart.co.uk Subscriber only content
Made.com Subscriber only content
MandMDirect.com Subscriber only content
Marisota.co.uk Subscriber only content
MarksandSpencer.com Subscriber only content
Matalan.co.uk Subscriber only content
Millets.co.uk Subscriber only content
Monsoon.co.uk Subscriber only content
Moonpig.com Subscriber only content
Mothercare.com Subscriber only content
MountainWarehouse.com Subscriber only content
Next.co.uk Subscriber only content
Nike.com/UK Subscriber only content
NotontheHighStreet.com Subscriber only content
Office.co.uk Subscriber only content
ThePerfumeShop.co.uk Subscriber only content
Phase-Eight.com Subscriber only content
QVC.com/uk Subscriber only content
RicherSounds.com Subscriber only content
RobertDyas.co.uk Subscriber only content
Rohan.co.uk Subscriber only content
Screwfix.com Subscriber only content
SeasaltCornwall.co.uk Subscriber only content
SimplyBe.co.uk Subscriber only content
SmythsToys.com Subscriber only content
SportsDirect.com Subscriber only content
Superdrug.com Subscriber only content
Tesco.co.uk/direct Subscriber only content
TheBodyShop.com Subscriber only content
TheFragranceShop.co.uk Subscriber only content
TheRange.co.uk Subscriber only content
TheWhiteCompany.com/uk Subscriber only content
TheBookPeople.co.uk Subscriber only content
TheWorks.co.uk Subscriber only content
Thompson-Morgan.com Subscriber only content
TKMaxx.com/uk Subscriber only content
Toolstation.com Subscriber only content
TuClothing.Sainsburys.co.uk Subscriber only content
Very.co.uk Subscriber only content
Wallis.co.uk Subscriber only content
Waterstones.com Subscriber only content
Wayfair.co.uk Subscriber only content
WEXPhotoVideo.com Subscriber only content
WHSmith.co.uk Subscriber only content ;
WhiteStuff.com Subscriber only content
Wickes.co.uk Subscriber only content
Wiggle.co.uk Subscriber only content
Wilko.com Subscriber only content
Wordery.com Subscriber only content
Zara.com/uk Subscriber only content ;
 

Using the table
Sample sizes: Sample sizes are in brackets.
Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the company to a friend.
 

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