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Updated: 20 Jun 2022

Auto Europe review

We survey thousands of real car hire broker customers to give you an independent, unbiased rating of Auto Europe and let you compare it to four other car hire brokers.
Guy Hobbs

Auto Europe was launched as a specialist car hire broker for US travellers when visiting Europe but now serves more than 20,000 worldwide locations.

Which? verdict: Auto Europe is a reliable provider, which satisfies most of the time, but its customer service needs work

Visit Autoeurope.co.uk

Auto Europe customer ratings

If you want to see how Auto Europe measures up to its rivals, read our best and worst car hire brokers page.

Which? Recommended Provider
Customer score
Clarity of extra charges
Clarity of fuel policy
Clarity of final hire cost
Customer service
Clarity of information about supplier
Overall satisfaction with car hire supplier
  • We sampled 2,282 Which? members in January 2020, a further 843 in January 2021, and a further 657 in 2022. 
  • Sample size for Auto Europe is 87 people.
  • Customer score combines overall satisfaction and likelihood to recommend.

What's Auto Europe like?

Auto Europe impressed customers, with a five-star rating for the clarity of fuel policy, clarity of final cost of hiring a car, as well as information about the car hire supplier.

In fact, it scored well all round, except for its average customer service score.

Some reported a decent service, but others were faced with unhelpful aftercare when they wanted to complain about car hire companies. One put it: ‘When the local rental car company behaves like a buccaneer, they should help, but they do not.’

Overall though it’s got a lot to offer. One Auto Europe user said: ‘Very clear options when it came to selecting a car class and supplier together with very competitive prices.'

Auto Europe users were also fans of the ‘clear’ website showing all the offers side by side. 

Auto Europe does its job very well, but according to those surveyed this year, it still can’t quite compete with Zest Car Rental, which outshines it on customer service.

Should I book with Auto Europe?

Auto Europe offers a good all-round service with clear information on charges and pricing, and flexible cancellations. However, it needs to improve its customer service. Which? Recommended Provider Zest Car Rental still edges ahead.