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Interactive Investor investment platform review

Which? experts analyse Interactive Investor's charges and ask its customers to rate it for service, tools, value for money and more
Josh WilsonSenior data journalist

Is Interactive Investor any good?

In our latest customer satisfaction survey, Interactive Investor received a customer score of 74% for its stocks and shares Isa, putting it joint 9th out of 25 providers.

Interactive Investor is the UK's second-largest investment site by assets.

Its 'Essentials' plan, for portfolios up to £50,000, has a platform fee £4.99 a month, compared with £11.99 a month for the next tier up. But you get no free trades with Essentials as you do with its other subscriptions, so costs will soon add up for investors who want to trade regularly, making this option less worthwhile.

On the other hand, its fixed monthly fee means that Interactive Investor is one of the cheapest platforms for people with investments worth £50,000 or more.

Interactive Investor had around 18,000 assets available when we checked – second only to AJ Bell. There is no minimum investment required to use it.

It has acquired several other platforms in recent years, including Alliance Trust Savings, The Share Centre and Equiniti (formerly Selftrade). In 2022, Interactive Investor was bought by global investment company Abrdn.

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an investment platform before committing to any financial products.

Interactive Investor stocks and shares Isa star ratings in more detail

Aspect of serviceStar ratings
Customer service
Ease of use
Information on investments
Value for money

What do customers say about Interactive Investor?

Comments from Interactive Investor customers that took part in our survey include:

  • 'Easy to use and low cost. My only slight problem is that occasionally investments I would like to buy are not on the platform.'
  • 'Cheap charges compared to other places. When I have used their customer service department it has been extremely helpful.'
  • 'I think they are good value for money but there are drawbacks. The website is clunky, and often down for entire weekends for maintenance.'

Visit Interactive Investor to find out more about its accounts, services and investment options.

How much does Interactive Investor cost?

Interactive Investor offers three monthly subscriptions. Its Essentials plan is only available for account values up to £50,000. There's no difference in fees whether you're investing in a stocks and shares Isa or a general investment account.

PlanOngoing chargesFund tradingShare/Exchange-traded funds trading
Essentials
(0 free trades/month)
£4.99/month£3.99£3.99 for UK/US shares

(£19.99 for other international shares)
Investor
(1 free trade/month)
£11.99/month£3.99£3.99 for UK/US shares

(£19.99 for other international shares)
Super Investor
(2 free trades/month)
£19.99/month£3.99£3.99 for UK/US shares

(£5.99 for other international shares)

How much will I pay to invest with Interactive Investor?

We've estimated the cost of investing over the course of a year in an Interactive Investor stocks and shares Isa, assuming four purchases and four sales each year, spread out over different months. We've based charges for holdings up to £50,000 on its Essentials plan, and charges for holdings above this on its Investor plan. 

Costs will vary depending on how much you invest, and whether you trade funds or shares. 

Amount investedAnnual fund chargesAnnual share, ETFs and investment trusts charges
£5,000£92£92
£10,000£92£92
£25,000£92£92
£50,000£92£92
£100,000£144£144
£250,000£144£144
£500,000£144£144

Table notes: Annual charges include platform fee and any trading charges. We have not included other charges that might apply, such as foreign exchange fees or fund management charges that are levied by fund managers, as these vary depending on the specific investments you hold. Fund management fees can range from less than 0.1% for some passively managed 'tracker' funds, to 1.25% or more for actively managed funds or investment trusts. 

What can you invest in with Interactive Investor?

Interactive Investor accounts and services

Find out more about Interactive Investor by using the links below to view their accounts and services:

Investments on Interactive Investor 

Correct as of January 2025

Is Interactive Investor good for ethical investors?

Interactive Investor is the only platform to provide a specialist list of recommended sustainable funds, named ACE40. It chooses the best performing ethical funds and classifies them into whether they ‘avoid’ certain industries like mining or tobacco, ‘consider' ESG factors, or ‘embrace’ companies focused on delivering positive social or environmental impact.

However, you can’t easily find ethical investments that aren’t on this list as you can’t filter to identify funds that apply ESG (environmental, social, and governance) criteria. Nor does Interactive Investor provide a list of top 10 holdings or a breakdown of the sectors invested in by a fund.

Is your money safe with Interactive Investor?

Interactive Investor is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).

When you invest with an investment platform that's registered with the Financial Conduct Authority, your money will be ring-fenced and should be returned if a company goes bust, without you having to wait alongside other creditors.

If ring-fencing failed, you would be compensated by the FSCS.

The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online at www.fscs.org.uk; there's no reason to use a claims management company.

You won't be compensated for investments falling in value, or if a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust.

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