In August 2021, we asked parents to rate 20 reusable nappy brands, including Bambino Mio, Little Lamb and TotsBots.
The best brand gained an impressive customer score of 75%, achieving good ratings all round. Parents were particularly satisfied with its nappies’ absorbency, which was rated good or excellent by three quarters of those surveyed.
Some brands failed to impress, with the worst receiving an overall customer score of just 59%. Our survey results can help guide you to the best reusable nappy brands. For each nappy brand we’ll tell you how parents rate each of the following:
We also calculate a customer score for each brand, which is based on parents' overall satisfaction with the nappies and how likely they are to recommend them. You can see a preview of the best and worst customer scores below:
|Brand||Ease of use||Fit||Comfort||Absorbency||Value for money||Customer score|
Using the table
Results are based on an online survey of 1,030 UK parents in August 2021, who were asked to rate the reusable nappy brands they use currently and the brands they've used in the last year. Scores represent the percentage of people that gave a 'good' or 'excellent' rating. Customer score is calculated using a combination of overall satisfaction and how likely people are to recommend the brand to a friend.
Sample sizes: Baba & Boo (56), Bambino Mio (94), Bambooty (36), Beaming Baby (40), Blueberry (33), Bright Bots (34), BumGenius (40), Charlie Banana (31), Cheeky Doodoo (37), Easy Peasy (47), FLIP Nappies (42), Happy Nappy (64), Kit & Kin (50), Little Lamb (53), Modern Cloth Nappies (48), Motherease (40), Smartipants (40), Smart Bottoms (38), Tickle Tots (34), TotsBots (38).
Reusable nappies are a good way to cut costs because they work out cheaper than disposable nappies in the long run.
They also help to reduce the number of disposable nappies ending up in landfill and can be a more environmentally friendly option if you take steps to reduce energy use, such as avoiding tumble drying.
However, they need to be washed and dried after every use so they aren’t as convenient as disposable nappies.