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Best car deals: the biggest cash and finance discounts on new cars

New cars can be eye-wateringly expensive, so whatever model you're looking at and however you plan to pay for it, you won't want to pay over the odds. But it's not easy knowing exactly what a good deal looks like.
That's where our unique pricing data comes in, allowing us to reveal the cars with the biggest cash and finance discounts, so you know exactly what you should expect to pay.
Read on to find out how we calculate these discounts, what discounts brands are offering on the UK's most popular cars, the models with the most money off their list prices and some heavily discounted 'in-stock' deals.
Please note: the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of a provider before committing to any financial products.

How we calculate new car discounts
We calculate new car discounts by combining real-world mystery shopping, detailed market research and rigorous validation. This includes analysis of dealer discounts, manufacturer incentives, PCP finance terms and other key factors that shape transaction pricing.
Unless otherwise stated, all manufacturer-related data and pricing apply to all UK franchised dealers. Dealer-related pricing discounts are based on a 'whole of market' view (i.e. achievable at any UK franchised dealer).
The result is data that reflects genuine, achievable discounts and finance offers, so you'll know how much you should be paying for your new car.
All figures calculated 25 September, 2025.
Discounts on the UK's most-popular new cars
The list below is based on SMMT year-to-date (Jan-Aug 2025) sales figures, ordered by sales figures (high to low). For each model, we've listed typical cash and PCP discounts for petrol and electric/hybrid versions. As with all tables in this article, the figures are averages and obtainable, but you might have to haggle.
Average cash discounts
Model (click for review) | Fuel type | List price | Discounted price | Percentage discount off list price | Which? test score |
Petrol | £30,869 | £28,670 | 7.3% | ||
Ford Puma Gen-E | Electric | £31,774 | £26,606 | 17.6% | n/a |
Petrol | £34,910 | £32,698 | 6.8% | ||
Kia Sportage Hybrid | Full hybrid | £39,300 | £36,641 | 7% | n/a |
Petrol | £27,855 | £23,697 | 15.3% | ||
Full hybrid | £31,400 | £26,887 | 14.6% | ||
Petrol | £36,423 | £30,855 | 15.6% |
Average PCP discounts
Model (click for review) | Fuel type | List price | Discounted price | Percentage discount off list price | APR | Monthly payment | Which? test score |
Petrol | £30,869 | £28,670 | 7.3 | 3.1% | £303 | ||
Ford Puma Gen-E | Electric | £31,774 | £26,606 | 17.6 | 2.9% | £256 | n/a |
Petrol | £34,910 | £32,698 | 9.9 | 5.9% | £339 | ||
Kia Sportage Hybrid | Full hybrid | £39,300 | £36,641 | 9.6 | 5.9% | £363 | n/a |
Petrol | £27,855 | £23,697 | 18.6 | 6% | £236 | ||
Full hybrid | £31,400 | £26,887 | 18.5 | 5.8% | £249 | ||
Petrol | £36,423 | £30,855 | 15.3 | 5.6% | £308 |
If you’re shopping for one of the UK’s best-selling cars, the good news is there are some big savings around – but where you look matters.
On petrol versions of popular models like the Ford Puma, Kia Sportage and Nissan Qashqai, typical discounts are fairly steady at about 7–10% off the list price. That’s still £2,000 to £3,000 back in your pocket.
Things get much more interesting once you look at hybrids and EVs. These are where the manufacturers are really cutting prices to tempt buyers alongside Government EV grants. A Nissan Juke Hybrid, for example, averages more than £5,000 off, while the Qashqai Hybrid is seeing around 15% off its sticker price.
The standout is the Vauxhall Corsa EV: over £6,700 off for cash buyers, and on PCP finance the average deal is a huge 34% discount – that brings monthly payments down to about £264, not much more than the petrol version.
For buyers, the takeaway is clear: petrol cars are holding up well, but if you’re open to going hybrid or fully electric, you could land a much better deal. In many cases, the monthly cost of an EV is now lower than sticking with petrol, so it’s worth crunching the numbers before you choose.
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Kia
Sportage (2022-)
£28,255Typical priceTest score Digital first month £5, then £8.99 per month, cancel at any time.
Already a member?Log inFrom 14.17p per mile513out of 773 products for running cost
Top 5 average cash discounts
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Make/model (click for review) | Fuel type | List price | Cash discount | Discounted price | Percentage discount off list price | Which? test score |
Peugeot 2008 1.2 PureTech 130 Allure 5dr EAT8 | Petrol | £31,645 | £7,963 | £23,683 | 26.3 | |
Seat Arona 1.0 TSI S | Petrol | £20,615 | £5,207 | £15,408 | 25.9 | |
Cupra Leon 1.5 TSI 150 V1 | Petrol | £32,140 | £7,577 | £24,543 | 24 | |
Vauxhall Corsa Electric 100kW GS 50kWh | Electric | £31,240 | £6,993 | £24,247 | 23.1 | |
Vauxhall Frontera Electric 83kW GS 44kWh | Electric | £26,395 | £5,823 | £20,572 | 22.9 | n/a |
Table notes: For each car, we’ve listed the specific trim level the discount applies to (you might not achieve a similar discount on other trims in the range). The discounts we've quoted are realistic discounts that are available at all sellers for which we have data. Which? test scores based on the trim level(s) as tested by our lab, which might not match the precise trim of the model in the table.
If you’re hunting for the very biggest savings, these deals show just how aggressive with discounts some brands are being right now.
Much of the attention in the car market is currently on the size of EV discounts, helped by the government EV grant and extra manufacturer support, but for the top 5 average cash purchase discounts, the biggest bargains here are actually petrol models.
The Peugeot 2008, Seat Arona and Cupra Leon all show discounts of 24% to 26%, worth up to £8,000 off list price. It’s a reminder that while EVs are grabbing headlines, manufacturers still need to shift large numbers of petrol and diesel cars, so there are plenty of opportunities for buyers prepared to stick with traditionally powered models.
EVs like the Vauxhall Corsa and Frontera also make the list, both discounted by more than 20%, showing the pressure on brands to keep electric volumes moving.
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Seat
Leon (2020-)
£19,060Typical priceTest score Digital first month £5, then £8.99 per month, cancel at any time.
Already a member?Log inFrom 10.75p per mile190out of 773 products for running cost
Best cheap cars for 2025: whether you're buying new or used, see the cheaper models that scored best
Top 5 average total PCP savings
Car (click for review) | Fuel type | APR | Manufacturer deposit contribution | Monthly payments | Which? test score |
Vauxhall Corsa Electric 100kW Ultimate 50kWh | Electric | 7.9% | £7,500 | £261 | |
Peugeot e-208 100kW GT 50kWh | Electric | 6.9% | £6,600 | £267 | |
MG 4 125kW SE Nav 49kWh | Electric | 0% | £3,250 | £159 | |
Seat Leon 1.5 TSI 115 SE Hatch | Petrol | 6.9% | £4,500 | £226 | |
Audi Q2 30 TFSI 116 Sport | Petrol | 8.9% | £5,250 | £269 |
All quoted PCP payments are based on the manufacturer’s advertised APR offer and assume a 4-year term, 8,000–10,000 miles per year, a 15% customer deposit plus any manufacturer deposit contribution, and actual manufacturer-guaranteed future values (GFVs). Figures are for illustrative purposes only and do not constitute financial advice or a contractual offer. Which? test scores based on the trim level(s) as tested by our lab, which might not match the precise trim of the model in the table.
On PCP finance, the balance swings firmly towards EVs. The Vauxhall Corsa Ultimate EV leads with a massive 36% off list, dropping monthly payments to just £261. The Peugeot e-208 and MG4 follow close behind, while even petrol models like the Seat Leon and Audi Q2 make the top five thanks to chunky deposit contributions, both with over 23% off.
The takeaway for buyers: EV finance deals are some of the strongest we’ve seen, but don’t overlook the petrol models – especially if you’re paying cash, where the discounts can be just as appealing.
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Vauxhall
Corsa Electric (2020-)
£22,181Typical priceTest score Digital first month £5, then £8.99 per month, cancel at any time.
Already a member?Log inFrom 6.98p per mile9out of 773 products for running cost
Confused about the different car finance products? Our expert guide to car finance explains all
In-stock deals
Dealers want to free up cash, so in-stock cars that they already own will sometimes come with a higher discount. That means you can often secure better savings compared to ordering a new build to your chosen specification.
However, there are some potential downsides to be aware of when buying in-stock cars:
- The choice of colour and specification may be limited
- Cars may be pre-registered, meaning you won't be the first recorded owner (this could impact the car’s future value when you come to sell)
- Savings may be tied to taking a manufacturer-backed finance offer – always confirm the details with the dealer
- The car may be located at a dealership a long way from you
Here are five standout in-stock deals that we’ve spotted:
Make/model (click for review) | Fuel type | In-stock price | Saving off list price | Which? test score |
Fiat 500e 87kW 42kWh | Electric | £21,297 | £7,388 | |
Peugeot e-3008 73kWh GT | Electric | £39,990 | £9,450 | |
MG S5 64kWh Trophy Long Range | Electric | £28,040 | £6,250 | n/a |
Honda CR-V Plug-in Hybrid 2.0 17.7kWh Advance Tech eCVT | PHEV | £42,490 | £8,485 | |
Mazda CX-80 Plug-in Hybrid 2.5 e-SKYACTIV 17.8kWh Takumi Plus 4WD | PHEV | £48,480 | £10,000 |
For each car, we’ve listed the specific trim level that the discount applies to (you might not achieve a similar discount on other trims in the range). Which? test scores based on the trim level(s) as tested by our lab, which might not match the precise trim of the model in the table.
These in-stock offers underline just how strong the savings can be when dealers need to shift cars they’ve bought into stock quickly.
The Fiat 500e is the clear standout: £7,388 off the list price brings this popular city EV down to just over £21k, a discount you would struggle to secure on a factory order.
Peugeot’s new e-3008 GT also impresses. With £9,450 off, the in-stock price beats factory order discounts by more than £2,000.
The MG S5 Trophy Long Range is another EV where in-stock discounts push the saving further, around £1,500 stronger than a typical factory order. MG was already competitive, so this makes the value case even harder to ignore.
The two PHEVs round things off strongly. Discounts of £8,485 on the Honda CR-V and £10,000 on the Mazda CX-80 are especially notable, given both brands are known for tough dealer negotiations when it comes to factory-order models.
The message for buyers: if you can be flexible on colour or trim, these in-stock discounts can far outstrip factory-order haggling.
It’s worth checking dealer websites and sites such as Autotrader for in-stock new cars from various manufacturers. If you’re planning to order a car, always ask whether there’s an in-stock alternative with a better deal available. And if you find a strong in-stock offer that you're keen on, act quickly as these cars tend to sell fast.
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Mazda
CX-80 Plug-in Hybrid (2024-)
£48,427Typical priceTest score Digital first month £5, then £8.99 per month, cancel at any time.
Already a member?Log inFrom 22.08p per mile750out of 773 products for running cost
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