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Samsung vs LG TVs: which is best?

By Martin Pratt

Samsung and LG go head to head as we take a look at the latest TVs from the world’s two biggest TV brands.

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Every year these two TV brands doggedly battle it out to earn your custom. Whether you’re looking to spend a few hundred pounds or even a few thousand, both Samsung and LG promise the best-quality TVs.

2019 TVs from Samsung and LG come packed with the latest technology and features, such as Freeview Play, 4K Ultra HD, support for High Dynamic Range (HDR), slick smart-TV systems, voice search and more. 

Regardless of your budget, both of these top-tier brands have a range of attractively designed, full-featured TVs ready to impress, but figuring out which is best while you're browsing a website or the floor of your local John Lewis isn't easy. Read the sections below to see how the two compare in our tests - you can click on the links to jump straight to the one you're interested in.

Samsung vs LG TVs: average test scores 

When it comes to 4K TVs, the two brands aren't far from each other when it comes to quality. But while one is steadily getting better, it's very much a case of peaks and valleys for the other.

Which? members can see which brand has outperformed the other consistently when it comes to 4K TVs, and Full HD and HD-ready TVs.

Best cheap Samsung and LG TVs 

For all the talk of top-end TVs, there’s plenty of quality on offer in this more affordable price bracket. These Samsung and LG sets still come with the latest in screen technology and smart TV.

Mid-range and low-cost TVs may not always offer the keener motion processing and more premium extras, such as a smart remote, found on pricier models. But our testing doesn’t factor in price, so whatever your budget you can still find a quality set. Here we've picked out the models that did best in our tests.

Only logged-in Which? members can view our recommendations in the table below. If you’re not yet a member, you can get instant access by joining Which?.

Cheap Samsung and LG TVs


This ones on the cusp of being at the pricier end of the spectrum, but the incredible quality means it's worth spending a little more on.


It's one of the best scoring 43-inch TVs we've tested in the last few years and absolutely worth considering if you don't want to go any bigger.


Sharp picture and solid sound quality mean this is a good option if you're looking for a low-cost 55 incher.

Best high-end Samsung and LG TVs 

In this price range, you’re looking at some of the best these brands have to offer. These Samsung and LG sets feature in their premium ranges, matching top specs in terms of picture and sound quality, with sleek design and bonuses such as smart remotes.

But that doesn’t mean these TVs are guaranteed Best Buys. Over all our years of testing, we’ve seen many TVs in this price bracket - some even costing £3,000 or more - fall short of the Best Buy mark. We’re not blinded by price, but instead look tirelessly for great quality. You can see the current top models below.

High-end Samsung and LG TVs


This is the best 55-inch TV you can buy. From screen to speakers, it's is as close to perfect as we've seen in years.


It's Samsung's best TV and an absolute marvel that can hold its own against the best OLEDs out there.


The sound is some of the best we’ve heard and the level of the detail at all resolutions is stunning. It’s not a cheap QLED, but it’s worth every penny.


For the second year running, this brands' high-end LCD TVs have been untouchable. The consistency is absolutely fantastic and we have no reservations in recommending this TV.

Scores correct at June 2019. 

Samsung vs LG TVs: Best Buy frequency 

Average score doesn't necessarily correlate with the number of Best Buys. If one manufacturer has a much bigger range than the other then the possible range of scores grows. The manufacturer with the bigger range has more opportunities to get a coveted Best Buy - and a dreaded Don't Buy.

Which? members can see which brand has the highest proportion of TVs we recommend you buy. To get the lowdown on all the new 2019 TVs from Samsung and LG, and the technology in them, head to our guides to Samsung TVs and LG TVs.

Figures correct at June 2019. Lines show the percentage of the total number of TVs tested that were Best Buys.

How to get the best deal on your TV 

New TVs are usually very expensive at launch. Our recent analysis of TV pricing has shown how much you can save by simply waiting until later in the year.

We've found that prices on new TVs usually drop after one or two months of being on sale. They tend to reach their cheapest price after around eight months on sale. 

TVs usually get heavy discounts on Black Friday, during the Christmas period and into the January sales.


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