Apple has joined the ranks of Amazon and Netflix, offering its new subscription streaming service – Apple TV+.
The focus of Apple TV+ is exclusive original content, so it offers films and television shows you can’t watch anywhere else. But is it worth committing to yet another subscription? We’ll walk you through what you can expect from the service to help you decide.
Weighing up whether to sign up to Apple TV+? Get help with your decision using our review in the table below.
Verdict, star ratings and score
Overall quality of content
Quality of recommendations
Finding new/relevant content
Ease of use
Value for money
Apple has entered the increasingly competitive television and film streaming market with its own service, Apple TV+. But unlike most other services, it doesn’t offer any historical content – Apple TV+ is based around new exclusive content that’s been created just for the service.
Apple TV+ is a paid-for streaming service, while Apple TV is a device that you can connect to your television and use to stream content from a range of services including YouTube, Netflix, Amazon Prime Video and, of course, Apple TV+.
Subscriptions are priced at £4.99 a month after a seven-day free trial, making it one of the cheapest major paid-for streaming services currently available in the UK. See how this compares with the cost of services like Netflix and Amazon Prime Video using our .
Apple also sometimes offers Apple TV+ for free – those who have recently purchased an Apple TV, iPad, iPhone, iPod Touch or Mac are likely to be offered a free trial. Initially this was a year of access to the service for free, though Apple has recently reduced this to three months.
The offering from Apple TV+ isn’t as comprehensive as you’ll find with the likes of or – you get access to exclusive Apple content but not the back catalogue of films and series on offer from other streaming services.
While the initial choice of content on Apple TV+ has been fairly limited, it’s impressed so far – Apple exclusive The Morning Show picked up three Golden Globe Award nominations, for example. Apple is reportedly investing $1bn in new content, and continues to attract big Hollywood names such as Jennifer Aniston, Steven Spielberg and Oprah Winfrey.
Yes – while its initial focus has primarily been on television series, Apple TV+ also offers some feature films and feature-length documentaries.
It’s possible to watch Apple TV+ on non-Apple devices. It can be accessed on some LG, Samsung and Sony smart TVs, plus Roku streaming devices. It can also be accessed via a web browser on PCs and Android devices.
But if you are into Apple products, there’s an array of ways you can access Apple TV+ - the app can be used on iPhone, iPad, iPod and on the Mac, as well as via Apple TV streaming boxes.
Yes – but only on certain devices. While Apple TV+ doesn’t seem to limit the number of devices you can download shows on, it currently isn’t possible to download content using an Apple TV box or via a web browser.
If you want to download shows for offline viewing, you’ll need to do this on your phone, tablet or Mac.
Apple TV+ allows a generous six simultaneous streams at once – by comparison, even the priciest Netflix subscription only allows for four simultaneous streams, while Amazon Prime Video allows for just two.