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Campaigns | Broadband speed

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Sorry, you’re wrong - the speeds quoted in broadband ads only need to apply to 10% of customers. Yes, just 10% of customers.
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Simpler broadband switching to help customers

Ofcom has announced measures to make it easier for customers to switch their landline and broadband provider in one simple step.

Under the changes, the new provider will handle the switch on behalf of the consumer under a single transfer process liaising with all companies.

Currently consumers have to deal with a number of different switching processes depending on the provider, which can be convoluted and cause confusion.

According to research from the communications regulator, nearly half of consumers with a landline and broadband bundle who considered switching said a lack of clarity about the switching process was something that put them off.

Easier to switch broadband

Ofcom’s Consumer Group Director Claudio Pollack said:

‘The move towards one clear and simple system, led by the gaining provider, will result in a switching process that works in consumers’ best interests.

'We will now be working on further measures to improve consumers' experience of switching.'

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UK broadband less than half of advertised speeds

Average broadband download speeds are still less than half of advertised headline speeds, a large-scale Ofcom speed test has revealed.
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