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Get a quoteFounded in 1901, WPA – short for the Western Provident Association – is a not-for-profit health insurer, with more than 400,000 customers in the UK.
WPA specialises in health insurance. As well as its full private health insurance policies, it also offers dental insurance and healthcare cash plans.
In 2025, Which? surveyed WPA customers who have made a recent claim to find out how they rate their insurer. Read on to see the results.
Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.
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Get a quoteHere's how WPA scored in our latest survey:
See how the scores compare with other private health insurance providers.
WPA topped our private health insurance customer satisfaction tables with a customer score of 76%. It was rated at least four out of five stars for almost all aspects of its cover, falling down only on value for money and clarity of terms and conditions, where it got two and three stars respectively.
We also asked WPA customers who had recently made a claim how they felt about their claims experience. Again, WPA came first out of six providers, with a claims score of 83%. It got a full five-star rating for the ability to access a specific service and four stars for clarity of process, the speed and ease of making a claim, and choice of consultants.
Select a table to see how customers rated WPA in various areas of service.
Ease of purchasing | - |
Ease of contacting | |
Clarity of comms | |
How well the cover fits | |
Range of hospitals | |
Choice of medical professionals | |
Clarity of T&Cs |
Table note: Ratings are based on an online survey of the Which? Connect panel who own private health insurance and have made a claim in the past two years. The survey was conducted in April 2025. The sample size for WPA was 34. 'Customer score' reflects the general satisfaction of customers with their insurer and their likelihood of recommending it. The 'claims score' reflects how satisfied they were with how their most recent claim was handled and their likelihood of recommending the insurer for claims. A dash ('-') means not enough respondents in our survey answered the question for us to report the result. Find out more about our methodology in our guide to the best private health insurance.
WPA calls its full private health insurance policy 'Complete Health', and you can choose from three levels of cover – Core, Mid-Range and Comprehensive.
If you join aged 66 or over, certain cancer therapies ('targeted cancer therapies' that block the growth and spread of cancer by interfering with specific molecules) aren't covered if they are available to you on the NHS.
Most elements of cover within the three levels can be tweaked to suit your preferences.
As with any private medical insurance, WPA's policies have some exclusions. None of its policies cover fertility, pregnancy and childbirth; allergies; cosmetic procedures; most long-term (chronic) conditions, such as asthma or diabetes; or pre-existing conditions.
The cost of private health insurance can vary significantly based on your personal circumstances, including your lifestyle, age, and where you live.
Younger, non-smokers, for example, will typically pay less than older people that smoke regularly.
To give you an idea of costs for non-smoking customers in good health, we used WPA's website to get quotes for annual cover for two couples (aged 35 and 55) living in south London.
Provider | Policy name | Quote for a 35-year-old couple | Quote for a 55-year-old couple | Take out a policy |
WPA | Complete Health | £2,435 | £4,296 | Use the service provided by Lifesearch |
Table note: These are illustrative quotes obtained from WPA's website in July 2025. When getting quotes for all providers, we selected cover that provides full inpatient care and full outpatient care, comprehensive heart and cancer cover, diagnostic tests and scans and some cover for complementary therapies (such as physiotherapy) for a non-smoking couple, in good health, living in south London. Where possible, we excluded mental health, dental and optical cover. We selected the standard hospital and specialist lists, rather than any extended lists. We selected no excess, but did select a waiting time if offered. We opted not to protect our no-claims discount, when given a choice of this.
We also got equivalent quotes for other leading private health insurers: Aviva, Axa Health, Bupa, Saga, and Vitality.
WPA was the most expensive provider for couples of both ages. Bear in mind, though, that these quotes are based only on two scenarios. WPA may offer better or worse value for other scenarios, depending on your circumstances.
You can buy WPA private health insurance directly from WPA, via price comparison sites such as Compare the Market or Confused.com, or via a specialist life and health insurance broker.
Comparing quotes from different providers can help make sure you pay the best price for the cover you need. If you're not quite sure what you need in terms of life and health insurance, speaking to a specialist broker can help you understand your options better and ensure you're getting the right cover, especially if you have more complex needs.
The British Insurance Brokers' Association (BIBA) and Association of Medical Insurers and Intermediaries (AMII) both have searchable directories of brokers that specialise in this kind of cover.
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WPA offers three levels of cover as standard, but there's flexibility to adjust different elements of cover to suit your preferences.
You can also tweak cover limits for outpatient treatment and complementary therapies, for example. The lower the limit, the cheaper your premium will be – though of course, this may also limit your options if you need to claim.
By default, WPA applies an excess of £100 to its policies. This is the amount you will have to pay towards any claim you make. You can opt to increase your excess (to £250 or £500), which will reduce your premium. You can also choose to reduce your excess to £0, which will see your premium rise, but mean you don't have to pay anything towards treatment that's covered by your plan.
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