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Best stocks and shares Isas 2026

The top-rated stocks and shares Isas, including our Which? Recommended and Great Value providers
Megan ThomasResearcher & writer

Megan is a senior researcher and writer at Which?, with a background in data analysis and stats in the public and charity sectors.

A neat arrangement of red apples and green pears

Why you can trust our stocks and shares Isas reviews

Real investors

We surveyed 3,053 Isa holders who use 'do-it-yourself' investment platforms, asking them to score their providers.

Low fees

To be named a Which? Recommended Provider, an Isa's fees can't be among the priciest 25% of Isas for a particular size of investment.

Please note: this article is for information purposes only and does not constitute financial or investment advice.

Best stocks and shares Isas – our ranking

We surveyed 3,053 adults and compared 23 do-it-yourself stocks and shares Isas.  

Our experts have analysed the data and ranked the best stocks and shares Isa providers.

83%79%100%55%
RECOMMENDED PROVIDER
77%81%62%100%
RECOMMENDED PROVIDER
great value
76%76%100%3%
great value
76%71%100%29%
RECOMMENDED PROVIDER
great value
74%78%78%36%
great value
66%76%68%0%
66%76%57%35%
64%71%45%75%
63%72%65%0%
great value
63%67%76%0%
62%69%66%9%
61%72%49%35%
60%72%48%24%
59%77%32%28%
59%63%48%63%
59%70%45%37%
58%71%33%58%
55%62%60%0%
52%69%29%25%
52%75%23%0%
52%61%51%0%
50%59%47%4%
46%62%25%16%

Table note: These results are based on a January 2026 online survey of 3,053 adults – members of the Which? Connect panel and members of the public – who shared 4,146 experiences. The overall score is based on customer score (survey response to satisfaction with the brand and likelihood to recommend), fees score, and assets score. Sample size of each brand/product is in brackets. Read more about our methodology.

Which? Recommended Providers

Recommended Provider

AJ Bell

AJ Bell had by far the most assets available to invest in of any of the platforms we surveyed and hosts a wide range of informational materials, such as newsletters, podcasts, and webinars.

Overall score

77%

Annual fees (for funds)

  • Cost for £5,000 portfolio£24.50
  • Cost for £25,000 portfolio£74.50
  • Cost for £50,000 portfolio£137
  • Cost for £250,000 portfolio£637
2

of 23 providers

Recommended Provider

InvestEngine

InvestEngine offers fee-free investing in exchange-traded funds (ETFs) and is rated highly by its customers for value for money. It's also a Great Value provider.

Overall score

76%

Annual fees (for ETFs)

  • Cost for £5,000 portfolio£0
  • Cost for £25,000 portfolio£0
  • Cost for £50,000 portfolio£0
  • Cost for £250,000 portfolio£0
3

of 23 providers

Recommended Provider

Scottish Widows

Scottish Widows (formerly iWeb) charges no account fees, so is a very low cost option if you don't want to trade regularly. Customers rated it highly for its ease of use and value for money. It's also a Great Value provider.

Overall score

74%

Annual fees (for funds)

  • Cost for £5,000 portfolio£40
  • Cost for £25,000 portfolio£40
  • Cost for £50,000 portfolio£40
  • Cost for £250,000 portfolio£40
5

of 23 providers

Great Value Isas

As well as Which? Recommended Providers, we also endorse the stocks and shares Isas that offer good value for money. These don't have to achieve the very highest scores in our survey, but they must receive good customer scores and come out cheapest in our analysis of fees.

To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).

InvestEngine and Scottish Widows are both Great Value and Which? Recommended Providers. The other three Great Value picks are listed below.

great value

Freetrade

Freetrade offers investing in funds, stocks and other assets with no account or trading fees.

Overall score

76%

Policies

  • Cost for £5,000 portfolio£0
  • Cost for £25,000 portfolio£0
  • Cost for £50,000 portfolio£0
  • Cost for £250,000 portfolio£0
3

of 23 providers

great value

NatWest

NatWest offers low-cost investing in five ready-made funds, each suited to a different level of risk tolerance from defensive to adventurous.

Overall score

63%

Annual fees

  • Cost for £5,000 portfolio£7.50
  • Cost for £25,000 portfolio£37.50
  • Cost for £50,000 portfolio£75
  • Cost for £250,000 portfolio£375
=9

of 23 providers

great value

Vanguard

Vanguard offers 90 low-cost passive funds, which are great value for those with more in their portfolios to invest. Customers rated its customer service, ease of use and value for money well.

Overall score

66%

Annual fees

  • Cost for £5,000 portfolio£48
  • Cost for £25,000 portfolio£48
  • Cost for £50,000 portfolio£75
  • Cost for £250,000 portfolio£375
6

of 23 providers

'It's now easier to try out new Isas'

Megan Thomas, Which? investments writer, says:

Megan Thomas

The old limit on opening and paying into just one stocks and shares Isa each year was scrapped a couple of years ago. So you can now easily try new providers without having to fully commit to transferring your entire Isa across right away.

Many platforms also allow you to do a partial Isa transfer, where you move selected investments across to another provider.

Another platform could charge lower fees and offer better service, so you might later decide to move all your investments across.

Being able to try out a new Isa provider also means you can experiment with investments not offered by your current provider. For example, if you’re happy with the service of your current provider but it only offers funds, you could open another Isa with a provider that offers stocks and investment trusts.

Over the long run, there are some advantages to having all your investments in one place. For example, some platforms cap the fees you'll pay, and you'll have less admin. But it's worth finding the right platform before settling down.

Stocks and shares Isas FAQs

If you want some professional help choosing and managing a stocks and shares Isa, take a look at our guide to finding a good financial adviser.

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How we analyse stocks and shares Isas

Overall score

Our overall score is based on a combination of customer score, fees score, and assets score.

We don't analyse the performance of investments listed by investment platforms, as different investors will opt for different investments.

Customer score and ratings

In January 2026, we surveyed 3,053 investors – members of the Which? Connect panel and members of the public – who gave 4,146 reviews of stocks and shares Isas. 

Each platform must get at least 30 responses to receive a customer score, which is based on overall satisfaction and likelihood to recommend. 

The customer score makes up 60% of the overall score.

We also ask investors to rate their current platform for customer service, ease of use, information on investments, and value for money.

Customer score sample sizes: AJ Bell (369), Aviva (168), Barclays Smart Investor (216), Bestinvest (39), Charles Stanley Direct (56), eToro (68), Fidelity (354), Freetrade (50), Halifax Share Dealing (140), Hargreaves Lansdown (937), HSBC (145), Interactive Investor (421), InvestEngine (50), Legal & General (33), Lloyds Bank (74), Moneybox (57), Monzo (61), NatWest (46), Octopus Money Direct/Virgin Money (38), Santander Investment Hub (47), Scottish Widows/iWeb (68), Trading 212 (270), Vanguard (273). 

Fees score

The fees score uses snapshots of account and transaction fees at £5,000, £10,000, £25,000, £50,000, £100,000, £250,000 and £500,000. The fees assume four purchases and four sales in a year, spaced out across the months.

Fees are weighted higher closer to £50,000 as this is close to the average portfolio size, according to HMRC data.

The scores are assigned relative to the cheapest platform, which would receive a score of 100%.

The fees score makes up 30% of the overall score.

Assets score

The assets score looks at the number of assets available within a stocks and shares Isa for a particular provider and assigns a score relative to the number the top provider offers, which receives 100%.

The assets score makes up 10% of the overall score.

Which? Recommended Providers

To be considered as a Which? Recommended Provider (WRP), the platform needs an overall score of 70% or higher.

Companies that reach this score are excluded if they're among the top 25% of the most expensive platforms across our scenarios, based on our fees analysis. Platforms are not eligible for WRP status if they receive a two-star rating or lower in any of our categories.

We also apply statistical tests that place the platforms into ‘bands’. Only the platforms in the highest two bands – the ones that really stand out – can be a WRP.

We will not give Which? Recommended Provider status to platforms that offer CFD trading.

Great Value Isas

To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).

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