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Best stocks and shares Isas 2026
The top-rated stocks and shares Isas, including our Which? Recommended and Great Value providers
Table note: These results are based on a January 2026 online survey of 3,053 adults – members of the Which? Connect panel and members of the public – who shared 4,146 experiences. The overall score is based on customer score (survey response to satisfaction with the brand and likelihood to recommend), fees score, and assets score. Sample size of each brand/product is in brackets. Read more about our methodology.
Which? Recommended Providers
Recommended Provider
AJ Bell
AJ Bell had by far the most assets available to invest in of any of the platforms we surveyed and hosts a wide range of informational materials, such as newsletters, podcasts, and webinars.
InvestEngine offers fee-free investing in exchange-traded funds (ETFs) and is rated highly by its customers for value for money. It's also a Great Value provider.
Scottish Widows (formerly iWeb) charges no account fees, so is a very low cost option if you don't want to trade regularly. Customers rated it highly for its ease of use and value for money. It's also a Great Value provider.
Find out more about Scottish Widows on its website
As well as Which? Recommended Providers, we also endorse the stocks and shares Isas that offer good value for money. These don't have to achieve the very highest scores in our survey, but they must receive good customer scores and come out cheapest in our analysis of fees.
To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).
InvestEngine and Scottish Widows are both Great Value and Which? Recommended Providers. The other three Great Value picks are listed below.
great value
Freetrade
Freetrade offers investing in funds, stocks and other assets with no account or trading fees.
Vanguard offers 90 low-cost passive funds, which are great value for those with more in their portfolios to invest. Customers rated its customer service, ease of use and value for money well.
The old limit on opening and paying into just one stocks and shares Isa each year was scrapped a couple of years ago. So you can now easily try new providers without having to fully commit to transferring your entire Isa across right away.
Many platforms also allow you to do a partial Isa transfer, where you move selected investments across to another provider.
Another platform could charge lower fees and offer better service, so you might later decide to move all your investments across.
Being able to try out a new Isa provider also means you can experiment with investments not offered by your current provider. For example, if you’re happy with the service of your current provider but it only offers funds, you could open another Isa with a provider that offers stocks and investment trusts.
Over the long run, there are some advantages to having all your investments in one place. For example, some platforms cap the fees you'll pay, and you'll have less admin. But it's worth finding the right platform before settling down.
All investing involves the risk of losing money - and any investment that claims returns are guaranteed is probably a scam.
However, all the stocks and shares Isas listed in this article are from providers regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).
Your total Isa allowance for the 2025-26 tax year is £20,000.
This limit applies across all types of Isa that you hold (including stocks and shares Isas, cash Isas, and innovative finance Isas).
So if, for example, you pay £5,000 into a cash Isa, you can only pay up to £15,000 into a stocks and shares Isa within the same tax year.
However, from April 2027 under-65s will only be able to save a maximum of £12,000 into cash Isas each year, and those wishing to take advantage of the full £20,000 allowance will need to invest at least £8,000 in a stocks and shares Isa.
Where and what you should invest in depends on the following factors:
Why you're investing - if you're saving up for a specific goal, you'll want to re-invest any income you receive into buying more investments ('accumulation units' in funds do this for you). If you're looking to draw income from investments, look for 'income units'.
Your risk appetite - how much money you're prepared to lose in a worst-case scenario, and how long you're investing for. Company share prices can go up and down rapidly, but over the long term give you higher returns than bonds.
Creating a diversified portfolio - having a range of assets, based in different regions and ideally held with different fund managers, will reduce the impact of market shocks.
Fund costs - if you're buying funds, check how much the fund manager charges. In general, actively-managed funds will cost more than passively-managed funds.
Once you've set yours up, it can be tempting to constantly check in on its performance, particularly given now many investment platforms offer mobile apps.
The danger with doing this is that you'll be drawn into tinkering with your portfolio.
If your original portfolio is set up on a sound basis, you should aim to leave it for the long term, with annual reviews being the sensible way to reassess and make sure your investments haven't strayed too far from your desired asset allocation, then rebalancing if necessary.
This is what a financial adviser would do for you, after all.
If you deal too often, you risk ending up with a list of random investments rather than a carefully considered portfolio.
A flexible stocks and shares Isa is one which allows you to withdraw money and return it within the same tax year without losing any of the tax-free benefits or using that year's allowance.
You do not need to subscribe specifically to a flexible Isa, but some platforms' stocks and shares Isas are flexible, and some aren't.
Of the providers covered in our survey, only Aviva, Barclays Smart Investor, Bestinvest, Charles Stanley Direct, Fidelity, Freetrade, InvestEngine, Monzo, and Vanguard offered flexible stocks and shares Isas.
Yes. Fill out a transfer form with your new investment platform and it will do the hard work for you.
Don't be tempted to sell and move the investments yourself, as they will lose their tax-free Isa status. To retain the tax-free status, you must use the official Isa transfer process.
Transferring can take a few weeks, leaving you unable to change your investments. If you've got significant holdings in particular firms, avoid switching immediately before those firms' financial results release dates.
A couple of platforms still charge exit fees if you transfer out, so make sure any move will save you money.
Yes: most cash Isa providers will allow you to transfer a stocks and shares Isa into a cash Isa.
Before you make a transfer, be aware that this involves your investments being sold and turned into cash. If you sell while prices are lower than usual (such as in a market downturn) this could mean you get less money than expected, or less than you originally invested.
Always let your cash Isa provider do the transfer, which may take several weeks.
If you withdraw the money yourself and re-deposit it, it'll lose its tax-free status.
Platforms like Freetrade and Moneybox offer investing in fractional shares in an Isa.
However, HMRC takes the view that this is not in line with tax regulations, so they may look to recover outstanding tax that would have been paid were the stock not held in an Isa.
A spokesperson for HMRC said they would first aim to claim tax back from the Isa manager (the platform) rather than the individual investor - but there is a risk you'll have to pay up later down the line.
However, the government announced in November 2023 that it wanted to allow certain fractional shares to be held in Isas and would consult on how to implement this.
You can, but it may not be the best approach as it will be in your name, not theirs. There is an equivalent to the stocks and shares Isa for children: the junior investment Isa.
This is a junior Isa that can hold shares, funds and other investments. It has three advantages over using a stocks and shares Isa to save for your children:
It won't affect your Isa allowance as junior Isas get a separate £9,000 annual allowance.
You don't have to worry about inheritance tax as the junior Isa is held in your child's name, though they can only access the money when they're 18.
They can be cheaper than stocks and shares Isas as some investment platforms offer them for free if you have a stocks and shares Isa.
The Which? free account is still new, and we might change the benefits you receive as we listen to your feedback
How we analyse stocks and shares Isas
Overall score
Our overall score is based on a combination of customer score, fees score, and assets score.
We don't analyse the performance of investments listed by investment platforms, as different investors will opt for different investments.
Customer score and ratings
In January 2026, we surveyed 3,053 investors – members of the Which? Connect panel and members of the public – who gave 4,146 reviews of stocks and shares Isas.
Each platform must get at least 30 responses to receive a customer score, which is based on overall satisfaction and likelihood to recommend.
The customer score makes up 60% of the overall score.
We also ask investors to rate their current platform for customer service, ease of use, information on investments, and value for money.
Customer score sample sizes: AJ Bell (369), Aviva (168), Barclays Smart Investor (216), Bestinvest (39), Charles Stanley Direct (56), eToro (68), Fidelity (354), Freetrade (50), Halifax Share Dealing (140), Hargreaves Lansdown (937), HSBC (145), Interactive Investor (421), InvestEngine (50), Legal & General (33), Lloyds Bank (74), Moneybox (57), Monzo (61), NatWest (46), Octopus Money Direct/Virgin Money (38), Santander Investment Hub (47), Scottish Widows/iWeb (68), Trading 212 (270), Vanguard (273).
Fees score
The fees score uses snapshots of account and transaction fees at £5,000, £10,000, £25,000, £50,000, £100,000, £250,000 and £500,000. The fees assume four purchases and four sales in a year, spaced out across the months.
Fees are weighted higher closer to £50,000 as this is close to the average portfolio size, according to HMRC data.
The scores are assigned relative to the cheapest platform, which would receive a score of 100%.
The fees score makes up 30% of the overall score.
Assets score
The assets score looks at the number of assets available within a stocks and shares Isa for a particular provider and assigns a score relative to the number the top provider offers, which receives 100%.
The assets score makes up 10% of the overall score.
Which? Recommended Providers
To be considered as a Which? Recommended Provider (WRP), the platform needs an overall score of 70% or higher.
Companies that reach this score are excluded if they're among the top 25% of the most expensive platforms across our scenarios, based on our fees analysis. Platforms are not eligible for WRP status if they receive a two-star rating or lower in any of our categories.
We also apply statistical tests that place the platforms into ‘bands’. Only the platforms in the highest two bands – the ones that really stand out – can be a WRP.
We will not give Which? Recommended Provider status to platforms that offer CFD trading.
Great Value Isas
To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).
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