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Lidl to adopt new traffic light labelling system

Labelling system will help identify healthy foods

Lidl store

Which? welcomes the announcement by Lidl to include the traffic light labelling system on the front of food packaging. 

Lidl has agreed to take on the red, amber and green traffic light scheme recommended by Which? to be used alongside their existing guideline daily amounts (GDA) labelling. 

Executive director of Which?, Richard Lloyd, said: ‘Lidl joins Tesco and Aldi as the latest supermarket to introduce traffic light labelling, a system Which? has long been calling for to allow shoppers to make informed choices about what they buy.’

The supermarket chain has promised to introduce a hybrid food labelling system that combines bright traffic light colours with guideline daily amounts (GDA).

This means that shoppers will be able to easily identify whether the levels of salt, sugar and fat in their food is high, medium or low. They will also be able to see what percentage of their GDA is in each pack.

Supermarkets taking on traffic light labelling

Some supermarkets have already adopted traffic light labelling as well as GDAs on their food – Asda, Waitrose, The Co-operative and M&S all do this. Tesco has also announced that it will take on traffic light labelling, as have Aldi.  Sainsbury’s also uses traffic lights, but doesn’t use GDAs on the front of the packaging. Iceland does not use traffic light labelling, and Morrisons displays just GDAs.

Richard Lloyd added ‘Morrisons and Iceland now remain the only supermarkets to not use traffic light labelling and we urge them to introduce the system as soon as possible.’  

The government has recently consulted on front of pack labelling and Which? wants it to issue a strong recommendation to all food manufacturers as well as retailers to include traffic lights on the front of food packaging. 

Which? research shows that the traffic light labelling system is the best way to help consumers make informed choices about what they buy.

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