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Which supermarket was cheapest in February 2015?

We compare prices of everyday groceries


Asda was the cheapest supermarket for our basket in February 2015

Every month, we compare the price of a selection of branded goods at the main online supermarkets – Asda was cheapest for our supermarket basket comparison in February. 

If you’d bought our basket of 80 goods at Asda, you would have paid £153.50. And you would have saved yourself £14.36 when compared to the most expensive supermarket, Waitrose, which charged £168.37. 

Morrisons has now been in our basket for three months and was second cheapest for the last two months. 

You can find out how Morrisons compared this month, along with how the other supermarkets – Ocado, Sainsbury’s and Tesco – stack up. Just click on supermarket prices compared.

Supermarkets in February

Aldi announced that it is to open more than 70 new stores stores across the UK, meaning that there will be over 600 Aldi stores.

This expansion is against the backdrop that Aldi and Lidl have continued to grab market share from the big four (Asda, Morrisons, Sainsburys and Tesco). At the other end of the spectrum, Waitrose has also grown.

Are the expanding supermarkets also the best? You can find out which supermarkets are rated highest by their customers by reading the results of our supermarket survey – go to the best and worst supermarkets.

Supermarket price comparison schemes

You’ll find that most supermarkets have a price matching scheme, which means that they they will often give you a voucher if your supermarket shop would have been cheaper elsewhere. However, these schemes do vary, so we’ve put what the major ones are below:

  • Asda checks against Tesco, Sainsbury’s, Waitrose or Morrisons and it will give you a voucher for the difference if it isn’t 10% cheaper,
  • Tesco checks your prices against Asda, Sainsbury’s and Morrisons and will give you a voucher for the difference if it’s cheaper elsewhere,
  • Sainsbury’s has a price match for branded items only and compares against Asda,
  • Tesco checks your prices against Asda, Sainsbury’s and Morrisons and will give you a voucher for the difference if it’s cheaper elsewhere,
  • Waitrose price matches Tesco on branded items and these are the prices it sells for. 

Which?’s price comparison basket

Each month we compare the price of between 80 and 100 products at the main online supermarkets Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. 

We use data from the independent shopping website Mysupermarket and average the prices over the month, including discounts but not multibuys. 

The products are all branded items and include a wide range of groceries – from cheese to cereal, and from tea bags to toilet paper.

More on this…

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