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Which? reveals best and worst bathroom brands for 2018

The top company scored an impressive 80%; the bottom trails behind with 57%

Which? reveals best and worst bathroom brands for 2018

Our latest survey of 3,982* bathroom owners has uncovered the best and worst bathroom companies, ranking big-name brands including Bathstore, B&Q, Homebase, Victoria Plum and Wickes.

For each bathroom supplier, we ask people how satisfied they are with the company and how likely they are to recommend it to a friend. From this, we calculate a customer score for each one.

There are 23 percentage points between the highest- and lowest-scoring bathroom companies.

Visit our best and worst bathroom brands reviews to see which came out on top. You can also read in-depth information about each of the brands and what they offer.

Best and worst bathroom brands

As well as the overall customer score, we ask people to rate five different aspects of their chosen bathroom company:

  • quality of the products
  • quality of the finish
  • the bathroom suite’s durability
  • the brand’s customer service
  • overall value for money.

The top two companies got four stars – a ‘good’ rating – in almost all areas. The leader of the pack scored slightly lower (three stars) for value for money.

At the other end of the scale, the bottom two brands didn’t score higher than three stars in any area. One of them got two stars, a ‘poor’ rating, for both quality elements.

Our table below shows the star ratings for the top and bottom scorers. Which? members can visit our guide to the best and worst companies to reveal the names of these and the rest of the brands.

If you’re not already a member, you can get access to the ratings, and all our reviews, with a £1 trial subscription to Which?.

Brand ranking Customer score Customer service Quality of products Quality of finish Durability Value for money
1st  80%
=10th  57%

Bathroom furniture

The bathroom furniture and storage you choose can make the difference between a tidy, functional bathroom and one that’s a pain to use. That’s why we also asked people about their bathroom furniture.

Although Ikea doesn’t appear in our overall bathroom ratings (it only sells sinks, taps, bathroom furniture and accessories), we were able to rate it alongside Bathstore, B&Q, Plumb Center, Victoria Plum and Wickes for its storage.

Bathroom furniture

The best performer got a customer score of 84% and consistent four-star or five-star ratings. One customer said: ‘Its furniture seems very good quality’, and another said: ‘Excellent quality and size options’.

At the other end of the scale, the bathroom company in last place got 59%, with an average three stars for all aspects. Comments for furniture from this company were less positive: ‘Not good quality materials,’ and ‘looks good, but only average quality’.

To reveal the bathroom furniture brands worth buying from, as well as our expert advice on choosing the best bathroom furniture for you, visit our guide to bathroom furniture.

Bathroom installation

If you want your new bathroom to look its best, good installation is key. This year, we’ve also been able to rate some of the bathroom companies’ installation services – Bathstore, B&Q and Wickes – alongside independent installers.

Installers fitting a bathroom

The split between the best and worst is greater than that in any of the other areas – 77% was the highest score and 51% was the lowest.

We asked people to rate important aspects, such as speed of the installation, amount of mess, whether installers kept to arranged times and communication, as well as overall installation quality.

It was four stars across the board for the best, while the bottom brand scored two or three stars. Its lowest ratings were for timing, communication and resolving problems.

Find out whether to use a brand’s fitters to install your bathroom or whether to opt for an independent installer in our guide to bathroom installation.

Choosing your bathroom brand

To find out more about the brands that we’ve assessed, including their rankings in our tables, head to our individual guides:

*In February 2018, we asked 3,982 Which? members about the bathroom suite (bath, toilet and basin) and bathroom furniture they had bought in the past 10 years and their experiences with the brand. We also asked about their experiences with bathroom installation services.

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