Coronavirus doesn't seem to have slowed the TV market down too much as LG, Samsung and Sony have released, or will soon release, a large part of their 2020 line-ups.
It's high-end models that tend to come first, and we've seen OLEDs from LG, QLEDs from Samsung and LCD models from Sony with cutting-edge processors.
TVs tend to be expensive at launch, but the price drops quickly; sometimes a month is all it takes to see hundreds of pounds shaved of the price.
We're not quite at that point yet, but by comparing the launch prices of 2020 TVs against their 2019 predecessors, we can get a strong indication of where those prices might end up come the big shopping season at the end of the year.
LG's most widely available OLED TV, the CX, will lead the charge. It's not quite the cheapest, that would be the BX, but we typically don't see the B range until later in the year.
At launch, the smallest 55-inch LG OLED55CX6LA will cost £1,800. Expensive it may be, but when you consider that the C9 from 2019 launched at a massive £2,500, it doesn't sound quite so bad.
A £700 difference is enormous and it's a similar story with the 65-inch model: it will cost £2,800 at launch, £500 cheaper than last year's model.
There's also the small (literally) matter of the 48-inch CX. It's the smallest OLED we've seen from LG and although it's aimed at gamers with its high screen-refresh rate and Nvidia G-SYNC features, there's no reason why it won't also be excellent for watching Netflix and BBC iPlayer. Its launch price of £1,400 is hefty for a 48-inch TV, but these are uncharted waters and we wouldn't be surprised if the price fell closer to £1,000 before too long.
The NanoCell TVs sit at the top of LG's LCD range and we have prices for all of them.
The differences aren't as significant as they are with OLEDs, but LG's high-end LCD models are still cheaper than the 2019 ones were at this time.
The 55-inch NANO86 will cost £1,200 at launch; the 2019 version, the LG 55SM8600, cost £1,500. It's harder to make a 1:1 comparison with other NanoCell TVs, since the new model names don't align as neatly and three of them are 8K models.
Let's start with the Q90R: it was top of Samsung's 4K QLED heap in 2019 and the 55-inch model cost £2,800 at launch. One year on, we have the 55-inch Q95T taking its place and undercutting it to boot - it costs £2,300.
As we go down through the QLED sets we see a similar pattern. 2019 55-inch Q80R: £2,000. 2020 55-inch Q80T: £1,600. Basically, whatever QLED you're looking at, it costs at least £300 less than its 2019 equivalent did at launch.
The 2020 TU8500 LCD range sits just under the QLED range and the 55-inch model will launch at £900. While the top-of-the-line LCD model from 2019, the 55-inch RU8000, launched at £1,100.
We still don't have all the details on Sony's OLED sets, but we have prices for many of its LCD models. It's the mid-range 4K TVs that are coming first and while Sony's sets typically cost a bit more than similar rival models, it's following the trend of lowering launch prices.
The 2020 49-inch XH81 mid-range LCD TV launched at £800, while the XG81 was £1,100 when it launched in 2019.
At the bottom rung of Sony's 4K line-up are the X70s, known as the XG70s in 2019. The 49-inch X70 costs £700 and its 2019 counterpart was £900 at launch.
Low-cost TVs are good news for everyone, but just because these sets are launching for less than last year doesn't mean we expect the pricing trend across their lifespan to be any different.
TVs tend to reach their cheapest price roughly eight months after launch. This usually correlates with Black Friday in November followed by the Christmas and January sales.
Even if you're eager for a new TV and the thought of waiting more than six months is unconscionable, then at least hold off for a month or two. We'd expect to see a few hundred pounds knocked off the price of anything that costs more than £1,000 now.