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You don't have to spend a fortune to get reliable luggage - especially in the January sales.
We've scoured deals at popular retailers to find the best and save you time searching for discounts. Our experts have cross-checked them against prices at other retailers, as well as their previous prices across the past year, to ensure you're getting a decent deal. They might not always be the lowest price we've ever seen, but we think they're fair deals.
Whether you're after a large suitcase that'll last, or a cabin bag to take on board with as much storage space as possible, we've only included brands that real customers rated decently in our most recent surveys to ensure you not only get a cheap bag, but a good one.
For more tips to help you buy the right brand in the sales, take a look at our dedicated guides to the best cabin bags and best suitcases.
We asked more than 1,300 Which? members about luggage brands they've owned across five years.
The brands listed here all scored respectably or better, but if you want to see which brands are the top performers, head to our full results for suitcases and cabin bags.
Survey customer scores: suitcases: 78%; cabin bags: 77%.
Average price paid of those surveyed: suitcases: £141; cabin bags: £74.
Antler is a premium British luggage brand that's more than 100 years old. Owners of its large suitcases appreciated how lightweight they are, how quietly they wheel around, and their tough construction - particularly the handles and wheels. Its smaller cabin bags were also robust and easy to manoeuvre, but other brands offered better pockets and storage space.
We've seen some great deals on the Antler website in its winter sale. Both full-sized suitcases and cabin bags are listed for 20-40% off their average price over the past year. Or you can get 10% off your first full price order if you sign up to the mailing list.
Not sure which brand to go for? See the full lists of the best and worst-rated full-sized suitcases and cabin bags.
Survey customer scores: suitcases: 75%; cabin bags: 83%.
Average price paid of those surveyed: suitcases: £59; cabin bags: £37.
IT Luggage wasn't among the highest-scoring brands when we surveyed customers about its full-sized suitcases, but it scored a respectable 75%. Owners told us that the suitcases have strong and sturdy handles and wheels, and are easy to wheel around. The suitcases are some of the cheapest we surveyed too, so although they only achieved average scores in some categories - like the durability of zips and how easy they are to carry - they were still seen as great value for money.
It was a brand more favoured for its smaller cabin bags. These were praised for being lightweight with decent pockets and storage, plus good durability.
We found new IT Luggage deals at Argos for between 25% and 50% off. There are also a few suitcases and bundles discounted at Matalan where numerous styles are labelled as 'eligible for a discount code'. You'll find the code on the product listing and you type it into the 'Promo Code' box at the checkout.
IT luggage is also running a winter sale on its website - expect around 20-40% off their average prices across the last year.
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Survey customer scores: suitcases: 82%; cabin bags: 83%.
Average price paid of those surveyed: suitcases: £129; cabin bags: £83.
Eastpak is a brand that delivered for its customers in both our suitcase and cabin bag surveys. Its large suitcases stood out for their durability, scoring five stars for robust materials, wheels and zips. They were also found to be easy to carry and have lots of good pockets and space for storage.
Eastpak is running a winter sale on its website - cabin bags and large and medium suitcases at around 10-15% off their average price over the past year. If the style you like isn't on sale, you can get 15% off full-priced items on your first purchase by signing up to Eastpak's mailing list.
There are also a few bargain Eastpak cabin bags in the John Lewis clearance and you'll find around 20-30% off some at the Eastpak Amazon store. Absolute Snow has January deals, however, some of the 'before' prices seem inflated from the products' average prices across the last year. You're likely getting 10%-20% off the average price when you use the code on the product listing for an extra 15% off at the checkout.
Survey customer scores: suitcases: 81%; cabin bags: 78%.
Average price paid of those surveyed: suitcases: £64; cabin bags: £42.
When we surveyed members about their full-sized suitcases, Tripp was the only brand to secure a Which? Recommended Brand endorsement based on our analysis of its scores, as well as its warranty and returns policies. In our survey, it did just as well as Samsonite - a much more expensive brand.
It typically produces hard-shell suitcases, which are very durable, according to the owners we talked to. They were also found to be light, quiet and effortless to wheel around on a variety of surfaces.
Tripp also scored well among the cabin bag brands surveyed - although Osprey and Cabin Max were the very best. Tripp cabin bags have comfortable straps and handles and are easy to carry.
Tripp has more than 30 styles in the sale on its website. Its suitcases are always reasonably priced and are regularly on sale, so don't be swayed by all the listed discounts: it's best to do a bit more research before buying. To find the cheapest deal, compare the prices of suitcases of the same size and material on Tripp's website or Amazon store. You could also check out its clearance section or wait for an extra discount code (we found one on the Tripp website in September 2025, offering 10% off.)
Survey customer scores: suitcases: 81%; cabin bags: 83%.
Average price paid of those surveyed: suitcases: £197; cabin bags: £125.
Samsonite is a luxury luggage brand with high prices to match. Customers we surveyed were really pleased with their durability, and their large suitcases were the easiest among the brands we surveyed to wheel across different surfaces.
Discounts are rare, and its iconic aluminium luggage is very expensive. But we've managed to find discounts on the average price on a handful of its products at John Lewis. Choosing a bundle at Amazon can also reduce the overall cost if you're after more than one product.
Survey customer score: cabin bags: 83%.
Average price paid of those surveyed: cabin bags: £37.
Cabin Max tries to take the confusion out of choosing luggage that will meet airline cabin restrictions by naming its bags after airlines and their dimensions. Its designs aim to maximise space to the fullest - something the cabin bag owners we spoke to appreciated.
It was one of the cheapest brands in our survey and still delivered on quality. They were found to be light, good at standing the test of time, and full of useful pockets. The brand also makes large suitcases, but we didn't survey about these.
Cabin Max has discounts on its website where a good number of its cabin bags are on sale for 10-20% off the average price. Debenhams and Mountain Warehouse are running similar deals, and a couple of products are on sale on its Amazon store.
Survey customer score: cabin bags: 86%
Average price paid of those surveyed: cabin bags: £109
Osprey cabin bags were highly recommended by the customers we surveyed. Its products optimise the all-important storage space, and many told us that the mesh back panels help prevent them from feeling sweaty. They're not too heavy, and even though they're on the pricey side, they were still awarded four stars for value for money.
The brand also makes large suitcases, but we didn't survey about these.
It's a more expensive brand but highly recommended. On the Osprey website there are backpacks with up to a 30% discount compared to the average prices we found. We also spotted a handful of products around 20% off at the Amazon Osprey store.
Amy Axworthy, Which? luggage expert, says:
Survey notes Results from a survey of 1,395 members for suitcases and 1,708 members for cabin bags of the Which? Connect panel who told us about luggage they'd owned in the past five years. Research was carried out in April to May 2024. Average price paid is based on the mean amount members told us they paid for their luggage. Customer score is based on satisfaction and whether members would recommend the brand.
