We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.


Could the government's new Help for Households scheme ease the rising cost of living?

Families can find retail discounts to use over the summer holidays

The government has launched Help for Households, its latest campaign which aims to assist with the ongoing cost of living crisis, involving discount schemes from retailers and supermarkets, and a new webpage that groups together its related help and advice. 

Brands taking part include Amazon, Asda, Morrisons and Vodafone – with deals intended to bring costs down and make certain activities cheaper for families during the summer holidays. 

Here, we look at what Help for Households discounts are available, as well as other support you can get to help with the rising cost of living. We'll update this article if any new discounts are added.

Be more money savvy

Get a firmer grip on your finances with the expert tips in our Money newsletter – it's free weekly.

This newsletter delivers free money-related content, along with other information about Which? Group products and services. Unsubscribe whenever you want. Your data will be processed in accordance with our Privacy policy

What is Help for Households?

Announced today (21 July), Help for Households is the name the government has given to a group of different initiatives from retailers. Despite the big announcement, several of these schemes have already been running for a while now. 

Promotions include:


The online retailer has launched a new 'help for households' page with access to free entertainment, such as Freevee and Amazon Music, plus free education resources for school-aged children, and essential groceries at a low price.


The supermarket’s ‘kids eat for £1’ scheme will give children aged 16 and under a hot or cold meal for £1 at Asda Cafés at any time of the day from 25 July to 4 September, with no minimum spend required for an accompanying adult. Asda announced this scheme earlier this month. 


You can get a free kids meal with every adult meal at the supermarket’s in-store cafés, for children aged 16 and under. 


The ‘feed your family for a fiver’ promotion provides budget-friendly meal ideas to customers that feed families of four for under £5. You can find the list of recipes on the Sainsbury's website


London theatres will unite for ‘kids week’ – a kids go free scheme for West End shows. Free kids tickets are available when you purchase a full-priced adult ticket. It’s one free ticket per adult, with half-price tickets for two additional children in that party. The offer is set to run throughout August, but was first announced in June.


The mobile network’s social tariff costs £10 a month. It gives unlimited 5G data, calls and texts to anyone receiving benefits. It launched in April.

How does the Help for Households webpage work?

The government has added a new hub to its gov.uk site that collects all the support it’s currently offering for those struggling with the cost of living crisis. You can find it here.

There’s currently no new help included on the site. Instead, you’ll find lists of measures like the £400 energy grant and council tax rebate, alongside older initiatives like train railcards.

What other cost of living help is available?

As well as the £400 energy grant, which everyone is eligible for, other government measures include:

£650 for people receiving means-tested benefits

Eight million low-income households will receive £650 each to help with the cost of living. The first installment started being paid on 14 July - and should hit all eligible people's bank accounts by the end of the month, with another payment to follow in the autumn. 

£150 for people receiving non-means-tested disability benefits

Six million people who receive non-means-tested disability benefits will be given a one-off payment of £150. 

£300 for pensioners receiving Winter Fuel Payment

Pensioners who receive the Winter Fuel Payment will receive an extra £300 this autumn.

Where else can I go for support?

If you, like many, are still struggling with rising costs, there other places you can turn. 


Your bank might be able to offer some support. We asked some of the UK’s biggest banks about how they’re helping customers through the crisis. Some had set up new initiatives, while others said they had helpful services in place already. 

You can read about what they told us in this story: can your bank help you through the cost of living crisis?


Local and national charities are also offering support to struggling people during the crisis. 

You can use the Trussell Trust to find a food bank near you, and Citizens Advice can offer help and advice you if you’re in debt.