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16 Feb 2022

Sky announces new broadband and TV price rises: are you affected?

Some prices will go up in April 2022, and Sky is the latest to reintroduce EU mobile roaming charges. Find out whether you're affected and what you can do

Sky has said it will raise broadband and pay TV prices on some of its TV packages from April 1 2022. Landline customers will also see their bills rise from the beginning of May.

Sky says the average price increase will be less than 5%. However, the provider is one of the UK's biggest, so millions of customers will be affected by these price hikes. Sky will be writing to affected customers to notify them of changes over the next few weeks.

Sky Mobile will also reintroduce roaming charges in the UK, with a daily cost cap of £2.

These increases follow last month's news that Virgin Media will be increasing some of its prices by an average of £4 .70 a month at the beginning of March.

Several other providers, including BT, TalkTalk and Vodafone, will also be raising their broadband prices by as much as 9% in spring.


See how real customers rate Sky against competitors like BT, TalkTalk and Virgin Media in our survey of the best and worst broadband providers.


How are Sky's prices changing?

Sky's increasing the price of several of its broadband and TV options - it says the average price increase will be around 5% or around £3.60 a month. If you're affected by these price rises, Sky will contact you by email or post by March 24.

Broadband deals

  • Sky Broadband Essential will rise from £25 to £27.50
  • Sky Broadband Superfast will rise from £28 to £30.50

TV Packages

  • BT Sport will rise from £27 to £28
  • Sky Signature will rise from £26 to £27
  • Sky HD will rise from £7 to £8

Phone calls

  • Talk rates (for UK landlines and mobiles) will increase from 20p per minute to 22p per minute.

Sky Mobile reintroduces EU roaming charges

Sky has also said it will reintroduce roaming charges for customers travelling to the EU, with a daily cap of £2. Customers who visit Ireland, the Isle of Man and the Channel Islands will be allowed to use their UK allowance at no extra cost.

Sky Mobile's Roaming Passport Plus, which covers destinations including Australia, South Africa and the USA will be reduced from £6 a day to £2 a day.

Sky Mobile customers will be able to use data from their plans while abroad - Sky says this will help customers avoid costly charges for exceeding their data allowance while roaming.

Can I leave my Sky contract if the price goes up?

Ofcom rules state that if providers raise the price of their broadband, mobile phone or landline deals by a rate greater than inflation, they must then allow customers to leave their contract penalty-free. However, these increases are lower than the current inflation rate. Sky says any customers who are struggling with bills should contact their customer service to discuss options.

If you're out of your contract with Sky, you're free to ditch your deal and switch providers at any time. Use Which? Switch broadband to compare broadband deals available where you live.

If you find it tricky choosing between different deals, use our broadband provider reviews to discover how satisfied customers of each provider are with different aspects of its service, including value for money, broadband speeds and its customer service.

How to haggle with Sky

If you're happy with the service you get from Sky and you're out-of-contract, it's worth seeing these price rises as an opportunity to haggle. It might sound daunting to some, but, like most providers, Sky both expects and invites haggling.

The process is as simple as getting in touch with your provider and asking what it can offer. While you have the best leverage if you're out of contract or have the right to exit penalty-free, Sky may be willing to offer deals to other customers affected by prices rises, particularly if you subscribe to several services.

For a step-by-step guide on how to do it, read our tips on how to haggle for the best broadband deal.