In March 2020 we asked more than 1,000 parents to rate the disposable nappy brands they use, to find out which brands leave parents most satisfied.
Of the 14 brands rated, we uncovered a clear winner that gained five-star ratings across the board. Parents were impressed with the absorbency, comfort, ease of use, fit and value for money the nappies offered, with many saying they would recommend the brand to others.
But some brands left parents disappointed. Our lowest-scoring brand got just two stars for comfort and value for money, earning an overall customer score of only 60%.
Our survey results can help guide you to the best disposable nappy brands.
For each nappy brand we’ll tell you how parents rate each of the following:
We also calculate a customer score for each brand, which is based on parents' overall satisfaction with the nappies and how likely they are to recommend them. You can see a preview of the best and worst customer scores below:
Using the table: Star ratings and customer scores are based on an online survey of 1,242 UK parents in March 2020, who were asked to rate the nappy brands they currently use. Customer score is calculated using a combination of overall satisfaction and how likely members are to recommend the brand to a friend.
Sample sizes: Aldi (348), Asda (275), Boots (150), Carrefour (47), Eco by Naty (37), Kit & Kin (49), Lidl (192), Morissons (121), Ocado (53), Pampers (365), Rascal + Friends (32), Sainsbury's (126), Tesco (204), The Co-operative (66).
Our survey results include parent ratings for eco nappy brands Eco by Naty, Kit & Kin and Rascal + Friends. Find out how they were rated in the table above.
Eco by Naty nappies are free from chlorine, latex, fragrances and tributyltin. The core is made from 100% FSC certified wood pulp and the packaging is sourced from renewable materials.
Kit & Kin nappies are made using chlorine-free fluff pulp harvested from sustainably managed forests. It funds the protection of tropical rainforest and supports sustainable community development projects in Guatemala through the World Land Trust.
Rascal + Friends proudly boasts that its nappies have ‘no nasties’ meaning they’re free from latex, chlorine, fragrance and lotions, and use water-based inks. Its nappies contain sustainable pulp, are vegan and are certified by animal rights organisation PETA.