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1 October 2020

Best disposable nappy brands

Find out how parents rate Pampers and supermarket own-label nappies from the likes of Aldi, Lidl, Tesco and Asda
Used baby nappy_10 437143
Rebecca Marcus

In March 2020 we asked more than 1,000 parents to rate the disposable nappy brands they use, to find out which brands leave parents most satisfied.

Of the 14 brands rated, we uncovered a clear winner that gained five-star ratings across the board. Parents were impressed with the absorbency, comfort, ease of use, fit and value for money the nappies offered, with many saying they would recommend the brand to others.

But some brands left parents disappointed. Our lowest-scoring brand got just two stars for comfort and value for money, earning an overall customer score of only 60%.

Read our nappy reviews to find the best disposable nappies.

Best and worst disposable nappy brands

Our survey results can help guide you to the best disposable nappy brands.

For each nappy brand we’ll tell you how parents rate each of the following:

  • Absorbency
  • Comfort
  • Ease of use
  • Fit
  • Value for money

We also calculate a customer score for each brand, which is based on parents' overall satisfaction with the nappies and how likely they are to recommend them. You can see a preview of the best and worst customer scores below:

Disposable nappy brand ratings

Only logged-in Which? members can view our recommendations in the table below. If you’re not yet a member, you can get instant access to this table by joining Which? today.

Disposable nappy brands
Brand Absorbency Comfort Ease of use Fit Value for money Customer score


(see Aldi nappy reviews)


(see Asda nappy reviews)


(See Boots nappy reviews)


Eco by Naty

(See Eco by Naty nappy reviews)

Kit & Kin

(See Kit & Kin nappy reviews)


(See Lidl nappy reviews)


(See Morrisons nappy reviews)


(see Ocado nappy reviews)


(See Pampers nappy reviews)

Rascal + Friends


(See Sainsburys nappy reviews)


(See Tesco nappy reviews)

The Co-operative

(See Co-operative nappy reviews)

Using the table

Star ratings and customer scores are based on an online survey of 1,242 UK parents in March 2020, who were asked to rate the nappy brands they currently use. Customer score is calculated using a combination of overall satisfaction and how likely members are to recommend the brand to a friend.

Sample sizes: Aldi (348), Asda (275), Boots (150), Carrefour (47), Eco by Naty (37), Kit & Kin (49), Lidl (192), Morissons (121), Ocado (53), Pampers (365), Rascal + Friends (32), Sainsbury's (126), Tesco (204), The Co-operative (66).

Best eco-friendly disposable nappy brands

Our survey results include parent ratings for eco nappy brands Eco by Naty, Kit & Kin and Rascal + Friends. Find out how they were rated in the table above.

Eco by Naty

Eco by Naty nappies are free from chlorine, latex, fragrances and tributyltin. The core is made from 100% FSC certified wood pulp and the packaging is sourced from renewable materials.

Kit & Kin

Kit & Kin nappies are made using chlorine-free fluff pulp harvested from sustainably managed forests. It funds the protection of tropical rainforest and supports sustainable community development projects in Guatemala through the World Land Trust.

Rascal + Friends

Rascal + Friends proudly boasts that its nappies have ‘no nasties’ meaning they’re free from latex, chlorine, fragrance and lotions, and use water-based inks. Its nappies contain sustainable pulp, are vegan and are certified by animal rights organisation PETA.

View all Nappies