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2 March 2021

Morrisons review

Find out how hundreds of Morrisons shoppers rate its supermarket stores and website in our Morrisons review.
Which? Team

Morrisons began life as a Bradford market stall in 1899 and now has more than 500 stores. It promises freshness, service and value - but do its customers agree?

Are Morrisons supermarkets any good?

In the annual Which? supermarkets survey, more than 900 Morrisons customers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out star ratings for different factors as well as an overall customer score.

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Morrisons stores
Store appearance and layout
Member content
Queuing time to get into store
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Queuing time at the checkout
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Staff availability and helpfulness
Member content
Stock availability
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Range of stock
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Overall quality of own-label and fresh products
Member content
Availability of products with recyclable/no packaging
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Value for money
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Customer score
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Is Morrisons' online delivery service any good?

Morrisons online
Ease of navigating the website or app
Member content
Stock availability
Member content
Range of stock
Member content
Availability of delivery slots that are convenient to me
Member content
Supermarket's choice of substitute items
Member content
Overall quality of own-label and fresh products
Member content
Drivers' service
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Freshness of perishable items
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Availability of products with recyclable/no packaging
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Value for money
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Customer score
Member content

As well as accessing the supermarket scores, logging in or joining Which? will enable you to see how Morrisons fared when we reviewed items including champagne, cheese, and cleaning products, such as washing-up liquid and dishwasher tablets.

How safe are Morrisons stores in the pandemic?

When we surveyed Morrisons shoppers in October 2020, 73% rated its in-store COVID-19 measures as good or excellent. Find out how this compares to the other supermarkets in our survey by visiting Supermarkets compared.

Along with several other supermarkets, Morrisons is refusing entry to anyone not wearing a face covering, which will be enforced by security guards. It has said it will offer masks for free to people without one.

It has also increased how often stores are cleaned throughout the day. 

For the latest on the measures supermarkets are taking in the pandemic read our coronavirus supermarkets news story.

Morrisons in the news

Morrisons saw better growth than any of the other 'big four' supermarkets (Asda, Sainsbury's and Tesco) between November 2020 and January 2021, with sales up 14.3%, according to market analyst Kantar.

In January 2021, Morrisons announced that it would convert 50 of its car parks to COVID-19 vaccination centres. It started offering drive-through vaccinations for local customers at three of its car parks from 11 January.

Morrisons said that its Too Good to Go service had saved 100 tonnes of food from going to waste in the year to October 2020. Customers download the app and use it to find local stores where they can buy a bag of unsold food worth at least £10 for £3.09.

In August 2020 Morrisons started selling its entire range on Amazon, with free same-day deliveries for Amazon Prime members who spend over £40. It also partnered with Deliveroo in April the same year to offer deliveries of 70 essential items in as little as 30 minutes, to help families struggling to get delivery slots in the pandemic.

In February 2020, Morrisons stopped selling eggs from caged chickens and now only sells free-range eggs. Waitrose and M&S had already switched to free-range-only, while Aldi, Lidl, Sainsbury's and Tesco have committed to doing so by 2025.

Morrisons' plastic packaging

In April 2019, we investigated how much supermarket plastic packaging is recyclable. We ordered 46 of the most popular own-brand items from 11 major UK supermarket chains. We found that just 39% of Morrisons' packaging, by item, was widely recyclable at the kerbside - the lowest percentage in our investigation.

We also looked at how accurately the items in our baskets were labelled by the supermarkets. We found 60% of Morrisons packaging was labelled correctly. See how Morrisons compares with other supermarkets and find out more about supermarket plastic packaging.

Find out more