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Technology.

5 November 2021

Should you buy a Hisense TV over an LG or Samsung?

Hisense undercuts more well-known brands with its TV prices, so let's see if Hisense also has the quality to beat the likes of LG and Samsung
Martin Pratt
Hisense 55A6GTUK on a wood media unit

Hisense TVs sit on shop shelves beside models from some of the most established and admired TV manufacturers. It makes OLED, QLED and LCD TVs, so all bases are covered, and they are some of the cheapest money can buy. 

TVs that cost less than the popular competition have made Hisense the fifth most popular TV brand in the UK. But low prices will only get you so far and, in previous years, Hisense's seat at the table has been more like the folding chair you drag out of the spare room when you have guests than the padded luxury offered by some of its rivals.

For Hisense to bump LG, Panasonic, Samsung or Sony out of the four top-selling brands, it needs high-scoring TVs in our tough lab tests.


We test and review hundreds of TVs each year. Head to our expert TV reviews to see which models come out on top and which is the right one for you


Hisense TV technology vs LG, Panasonic, Samsung and Sony

Hisense TVs have all the tech they need to succeed, but top-tier features doesn't always add up to a top TV. A brand needs the know-how and skill to make the most of them.

Display types

Generally, TV brands stick with two main display types:

  • Samsung has LCD and QLED 
  • LG goes for LCD and OLED 

Hisense is hedging its bets by launching TVs with all three main displays: 

  • Hisense has LCD, OLED and QLED 

Hisense's most high-end TVs have OLED displays - this is where each pixel in the display creates its own light. It tends to mean better contrast and motion control.

Its QLEDs aren't quite as high-end and have quantum dot displays. These are the same as LCD in most ways, but have an extra layer of quantum dots to create more vivid colours.

LCD models make up the bulk of each brand's ranges and Hisense is no different. They have a backlight shining onto a layer of liquid crystals to make the picture.

You learn more about the differences between all these formats in TV screen technology explained.

How do the brands' HDR TV screen standards compare?

There are five formats at the moment: HDR10, HLG, HDR10+, Dolby Vision and Dolby Vision IQ.

  • HDR10 and HLG are basic formats supported by every 4K TV released in the past few years. 
  • HDR10+, Dolby Vision and Dolby Vision IQ are more advanced. They can adjust contrast to suit each scene. HDR10+ and Dolby Vision IQ can also react to the ambient light in your room.

High-end Hisense TVs support HDR10, HLG and Dolby Vision, while its top-of-the-range OLED sets have HDR10+ and Dolby Vision IQ too. This puts them right in the mix with the household name TV brands.

See more about how these formats differ in what is HDR TV.

Sound processing

Sound is always difficult to quantify by looking at specs alone. There aren't many features that are common across brands other than Dolby Atmos.

Atmos is designed to send sound over your head, or at least simulate it. Since most TVs don't have speakers pointed upwards this effect tends to be negligible.

Still, Atmos is something manufacturers make a big deal over and it is present in Hisense's more high-end models.

Otherwise it's hard to say how Hisense TVs compare for sound technology - you really need to hear the speakers to see how they square up.

We use a panel of experts and listen to a variety of scenes to put the speakers through their paces. We listen for balance of tones and stereo separation. Many manufacturers reckon their TVs can create surround sound, so we listen for that, too.

Smart features and gaming

All Hisense TVs have app stores where you can download the popular ones you'd expect to see, such as BBC iPlayer, Netflix and YouTube. Most have microphones in the remote so you can control aspects of the TV with your voice through Alexa or Google Assistant. 

When it comes to gaming, it's the high-end models where you'll get the best array of features. It's the same with the other brands and you always need to pay top prices for 120Hz displays, variable refresh rate (VRR), and graphics technology FreeSync or G-Sync.

That said, Hisense's OLED and QLED models fall slightly behind similar sets from LG and Samsung: 

  • Hisense OLED and QLEDs have 120Hz displays capable of displaying content up to 120 frames per second and VRR to help prevent stuttering gameplay
  • But there's no FreeSync or G-Sync 

Read more about these features in our TV gaming guide. 

Hisense 55U8GQTUK 4K quantum dot TV

How much more expensive are Hisense TVs?

Hisense's main selling point is the price of its TVs. They tend to be several hundred pounds cheaper than rival TVs and, as we've seen, they have roughly the same suite of features.

If we look at the average launch prices for 4K sets across five key TV brands, you can see just how much less you pay for a Hisense. Since some brands don't launch anything bigger than 65 inches, we haven't gone above this size.

BrandAverage launch price
Hisense£756
LG£1,051
Panasonic£1,301
Samsung£1,233
Sony£1,460

No brand comes close to Hisense's average price. 

Definitely know you want a Hisense TV? See our Hisense TV reviews.

How are Hisense TVs so much cheaper?

First off it's worth saying that not all of them are. Some Hisense TVs - its OLEDs in particular - cost more than £1,000, which isn't cheap by any means. But compare them with similar-spec models from LG or Panasonic and they still cost hundreds of pounds less.

It's the mid-range sets where you see the major differences. Very few Hisense TVs, even the 65-inch models, top £1,000. You can expect to pay between £400 and £500 for the models people most often buy (43 to 50-inch TVs). 

These are launch prices, too. As the months roll on, the prices drop as they do with TVs from all brands. So as the costs fall on LG and Samsung sets, they do with Hisense's, too.

Which begs the question: how is Hisense doing it?

  • One possible reason could be that Hisense is simply taking a bigger hit on its profits. Its TVs could cost the roughly the same to manufacture as everyone else's but its mark-up is smaller. Hisense is an enormous company that makes more than just TVs. It may be happy to turn a bigger profit in its other product areas while it makes a name for itself in TVs.
  • It could be manufacturing them more cheaply. The more efficient a company is at producing a TV, the more cheaply it can sell them while turning a profit. That's why the price of high-end technologies gradually drops. QLED and OLED display were frighteningly expensive at launch, but several years later they are easier to make and more affordable as a result. Practice makes perfect (and cheaper).
  • Hisense could also be spending less on R&D and tuning its TVs. It's not like all these brands put a few components in a thin plastic case and ship them all over the world. Each TV goes through tuning and quality control to make sure the picture and sound look as a good as possible. This is expensive and time-consuming, but how expensive and time-consuming really depends. Hisense could keep costs down by spending less time on this important step.

Any or all of these possibilities could be true, we'll never know for sure. What we do know is, as the saying goes, it all shakes out in the wash, or, in this case, our tests.

Are Hisense TVs better than rival sets?

We test almost every TV made by Hisense, LG, Panasonic, Samsung and Sony every year. We haven't tested all the 2021 models yet, so to see how Hisense TVs compare we're looking at the 2020 ranges of all these brands.

BrandAverage test score
Hisense54%
LG71%
Panasonic64%
Samsung 65%
Sony63%

Hisense's prices are lower and its average score is lower, but averages don't always tell the whole story.

LG looks to be far and away the best TV brand, which is true in many cases, but it still makes some poor TVs. 

With Hisense, it's the other way round. Typically its TVs struggle, but there are some diamonds in the rough. When costs are so low, it's worth searching for that one good model that's comparable to more well-known brands, but undercuts them by hundreds of pounds.

Should you buy a Hisense TV?

You can't walk into a shop, point at a TV and guarantee it will be good regardless of the brand name embossed on the bezel.

Sure, with some brands you're more likely to get a good TV this way, but it's never something you can guarantee. With any brand you need to do your research, look at reviews and find the TVs that's right for you. 

The lower average score of Hisense TVs just means your pool of models worth buying is smaller, but that doesn't mean there are none worth your money.

To make sure you're choosing a good one, make sure you check our expert TV reviews before you buy.


For more information on choosing the right TV, how much you should spend and which features to look out for, see how to buy the best TV