Which? uses cookies to improve our sites and by continuing you agree to our cookies policy.


By Joe Elvin

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.


We share our advice on how to haggle successfully, including a range of expert tips on haggling in shops and haggling via online chat.

Haggling doesn't always come naturally, but Which? research suggests that it's easier than you may think and in some areas of life, it's becoming commonplace.

How to save almost £500 a year by haggling

In November 2016, we surveyed more than 4,000 Which? members about their experiences of haggling over the price of several products and services, and most told us they had negotiated substantial discounts. 

83% of those who haggled over their mobile phone contract got a better deal, as did 88% who haggled with their car breakdown cover. 

Our research indicates that you could save an average of £149 by haggling over these two services, plus a further £350 by questioning the price of your broadband bundle, car insurance and home insurance renewals. So you could save almost £500 by making just a handful of phone calls a year. 

For a rundown of service providers that are most receptive to haggling, as well as field-tested scripts to help you seal a better deal, see the following guides:

10 tips to help you haggle successfully

The key to a successful haggle is showing that you can get what you want cheaper elsewhere, and that you're happy to go to the alternative source.

After all, most sellers would rather keep you as a customer than lose the sale altogether.

Below we have listed 10 other useful tips to improve your chances of securing a discount when bartering over goods and services.

For more detailed advice about haggling in high street shops, see our videos further down the page. 

1Time your haggle strategically 

If you're in the middle of a fixed-term contract, you may have to pay a cancellation fee to get out of it. This can work against you in negotiations.

Our free Emindme email reminder service can alert you before a contract expires, so you call to haggle at the opportune time.

2Speak to the right person

If you're after a better deal on your broadband, insurance or another service, it's best to initially tell the customer service adviser that you want to cancel. Often, you’ll be passed on to the retention team, who typically have the power to offer the most tempting deals.

If you’re haggling in a shop, seek out an assistant manager or a supervisor, as they often have more discretion to authorise discounts than other staff members.

3Be polite  

Being aggressive is likely to make the salesperson dig in their heels. Sellers aren't obliged to cut the price of their products, so you're better off being sincere and empathetic, and making an effort to build rapport.

4Make it clear you're serious 

Sales staff are more willing to cut the price of a one-off purchase if you suggest you're ready to buy the item or service there and then. After all, many have monthly or quarterly sales targets to meet. Show a genuine interest in the product and ask plenty of questions about it. Offering to pay in cash may help, too.

5Be flexible  

Rather than offering you a discount, a salesperson may try to win your custom by throwing in extras for free. If you're refused money off, try asking for a discount on any accessories you fancy. You might be able to secure some extra data with your mobile phone contract, for example.

6Show, don't tell 

If you're haggling face-to-face, bring evidence of better deals you've seen, such as an advert from a competitor. Try approaching a salesperson during quieter times so they have time to negotiate with you. It'll be harder if you're battling for their attention on a busy weekend afternoon. 

7Point out flaws 

Always point out any signs of wear and tear you spot on a product in order to justify asking for a discount. This is a commonly used tactic when haggling for a car or a display item.

8Use silence to your advantage

It’s a classic negotiation technique to remain silent after stating what you’re after. This silence often feels awkward and the other party will commonly fill it by offering you a better deal.   

9Don't be afraid to walk away 

Remember that you and the salesperson have the same goal, which is to finalise a sale. Often, it's the party most willing to walk away from negotiations who ends up with a deal they want. If you're not offered a satisfactory deal, don't be afraid to start walking.

10Use our scripts 

If you're not sure what to say, then use the scripts we've drawn up to help you negotiate a better deal on your broadband, mobile phone, car insurance, car or home insurance.

How to haggle in shops – expert tips

Which? reveals what shop staff don’t want you to know – the tactics for getting sales staff to drop the price. 

Our haggling insider, whose identity we have concealed, has been a shop-floor manager in some of the UK’s best-known stores, including a mobile phone shop and furniture chains.

In the video below, he reveals the buying signals you give off that shop staff are trained to spot, and gives advice on how to take control when you're bargaining with shop staff. He also encourages you to try to walk away if you don't get the deal you want to start with – and see what shop staff will offer you as a result.

In the second video, find out what actions are most likely to convince retailers to offer a discount, and which products are worth haggling over.

Haggling in online chat

Which? research has shown it's possible to cut the cost of your online shopping by haggling via online chat services.   

A number of retailers now offer online chat services to help you get instant answers to any queries you might have about its products.

In February 2017, we tried virtually haggling with dozens of online customer support staff members - and were offered discounts on several occasions.

Our biggest wins included a 12% discount on a £1,629 laptop from dell.com and a 20% discount code for full-price items at boden.co.uk 

The table below summarises the results of our haggling attempts. We weren't successful on every occasion, but it's still well worth haggling where an online chat service is available as the outcome is likely to vary depending on who you speak to and when you make your enquiry. 

  • Last updated: February 2017
  • Updated by: Joe Elvin

Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited. Registered office: 2 Marylebone Road, London NW1 4DF.