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Aldi and Lidl more popular than ever

Supermarkets achieve highest ever market share

Aldi and Lidl logos

Aldi and Lidl are more popular than ever among shoppers, as the discount supermarkets recorded their highest ever market share according to the latest figures.

Aldi’s market share was 3.4% in the 12 weeks to 14 April, while Lidl’s rose from 2.8% a year ago to 3%, according to data from market research company Kantar Worldpanel.

Which? shopping expert Matt Clear said: ‘It’s no surprise that Aldi and Lidl have been able to increase their market share. We know that food prices are a big worry for consumers, and Aldi and Lidl are consistently rated highly for their pricing in our supermarket satisfaction survey.’

Find out more about how Which? members rate Aldi, Lidl and their rivals in our review of best and worst supermarkets.

Aldi and Lidl nominated for Which? Awards

There’s more good news for Aldi and Lidl as they have been nominated for the Which? Award for Best Supermarket.

Aldi won the award a year ago. Other supermarkets nominated are Marks & Spencer and Waitrose, which also gained its highest ever market share according to the latest figures, with 4.9%.

Waitrose has also been nominated for the Best Customer Care Award, along with Amazon, First Direct, John Lewis, Lexus and Lush.

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