Story last updated: 16 August 2021
Lupe's Pure cordless vacuum took six years to develop, and aims to challenge Dyson with an effective and repairable cordless vacuum.
The brand described it at launch as the 'world's best performing cordless vacuum', which is quite the statement.
At £549 (down from £699 launch price), it's also one of the more expensive options on the market, so you'll want to be sure it lives up to its price tag.
Lupe has shunned the popular stick-style cordless vacuum design favoured by rivals, instead opting for a design more similar to a traditional upright vacuum - although you can lift off a smaller cleaning unit to tackle handheld cleaning jobs.
Lupe makes a big deal of the Pure's cleaning power and sustainability credentials.
Patented technology, including a 'suction intensifier' is behind the claims to have market-leading 'useful suction' on any surface and type of dust or debris.
The floorhead is designed to sit flush with the floor and minimise air gaps. Two counter-rotating brushes - a traditional bristle brush and a soft foam roller - draw in dust and debris.
Shark and Dyson both have similar floorhead designs with counter-rotating brushes, although theirs have fluffy roller brushes.
Lupe's core values are products that have 'best in class performance with a long service and life cycle'. This is where the sustainability aspect comes in.
The brand says its Pure cordless is built with robustness in mind, and that key components such as the lithium-ion battery are replaceable, so it shouldn't end up in landfill in a few years time. On its website, the brand also makes a commitment to fair wages and eco-friendly factory production.
This is certainly a plus point, as we've found you can't always replace the battery in cordless vacuums. Lithium-ion batteries have a finite lifetime, so this limits the overall lifetime of the vacuum cleaner, which is why we don't recommend any models with non-replaceable batteries.
However, it's worth noting the warranty is only for two years, on par with rival brands.
The Lupe Pure is competing at the top end of the cordless vacuum market, with brands such as Dyson, Miele and Samsung, which also offer models at around this price .
These models aim to replace your main vacuum cleaner, rather than being a back-up option for quick cleans. Here's how some similarly priced alternatives measure up on spec:
|Price||Dust capacity||Run time (/turbo run time)||Features|
|£549||1 litre||60 mins*||Modular design, removable battery, flexible tube|
|£679||0.6 litres||70 mins (34 mins)**||Three different cleaning modes, two batteries, LED headlights|
|£599||0.9 litres||76 mins (13 mins)||Digital screen, battery timer countdown, auto-suction control, dust-ejector bin|
|£549||0.6 litres||45 mins (10 mins)||Mopping floorhead, extendable cleaning tube, floor stand|
|*turbo runtime TBC **total for two batteries (included)|
Miele's Triflex range is the nearest rival, in terms of both price and design (though the new lower price of the Lupe gives it a bit more edge). The Triflex models are modular, so you can use them either in 'stick' mode or more like an upright vacuum.
Dyson's V11 Absolute model goes down a different route, offering a slick digital control screen with battery countdown and auto suction control.
Samsung offers some interesting extras, including a scrubbing mop attachment and extendable cleaning tube.
The latest cordless vacuum releases are really pushing the boundaries of what a vacuum cleaner can cost. The average plug-in vacuum costs around £250, but in recent years we've seen the price of cordless vacuums from the big brands climb ever higher.
You can get a cordless vacuum for around £50, although we wouldn't recommend it - many cheaper models are dreadful, so check our list of for the worst offenders. Alternatively, you can pay a premium for longer battery life and top-end features - or in Lupe's case, claims around durability.
*Story originally published 18 September 2020 but updated to reflect new prices, and that we have now fully reviewed the Lupe vacuum in our test labs.