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News.

5 May 2022

The shortlist for the Which? Awards 2022 is announced

The best consumer brands going head-to-head to win a coveted Which? Award
The Which? award

The annual Which? Awards is an opportunity for the best consumer brands to be rewarded for the great work they do. 

When it came to short-listing this year, as well as looking at key elements such as great customer service and product reliability, value-for-money has also been high on the list of considerations as consumers face the cost of living crisis. 

Which? is celebrating brands that not only offer outstanding products and services but also help to ease the financial burden at this difficult time, as households across the UK need their money to go further. 

The consumer champion is well known for its independent expert advice and reviews, using rigorous standards to assess thousands of products and services, and calling out practices that prevent consumer harm.

Winners will be announced at an in-person ceremony on the 19th may, where some of the country's household names will come face to face with independent brands in a bid to clinch a Which? Award. This year there are 11 different categories of awards.

Awards and shortlisted companies

Which? banking brand of the year

Woman using ATM
  • Shortlist: Coventry Building Society, Nationwide Building Society, Starling Bank
  • 2021 winner: Starling Bank

Find out the best and worst rated banking brands


Which? insurance brand of the year

  • Shortlist: LV=, NFU Mutual, Saga
  • 2021 winner: LV=

Read our home insurance explained guide or find the best car insurance companies


Which? travel brand of the year

  • Shortlist: Exodus Travel, InnTravel, Jet2 Holidays, Premier Inn
  • 2021 winner: National Trust Holidays

Read our reviews on travel companies


Which? retailer of the year

  • Shortlist: John Lewis, Richer Sounds, Seasalt, Skechers
  • 2021 winner: Richer Sounds

Our surveys reveal the best and worst shops and delivery companies


Which? utilities brand of the year

Pot on gas hob
  • Shortlist: Octopus Energy, Plusnet Mobile, SMARTY, Tesco Mobile, Zen Internet
  • 2021 winner: Tesco Mobile

Compare and switch broadband, tv and mobile services


Which? car brand of the year

  • Shortlist: Honda, Kia, Lexus, Polestar, Toyota
  • 2021 winner: Toyota

How to save fuel and other money-saving driving tips


Which? home technology brand of the year

  • Shortlist: Apple, Canon, Dell, Samsung, Xiaomi
  • 2021 winner: Apple

Read our expert reviews of the latest tech, IT and computing products


Which? home entertainment brand of the year

  • Shortlist: Amazon, LG, Panasonic, Samsung, Sennheiser, Sony
  • 2021 winner: LG

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Which? small kitchen appliance brand of the year

  • Shortlist: Asda, Kenwood, Russell Hobbs, Tefal
  • 2021 winner: De'Longhi

Start your day with the perfect toast from a Best Buy toaster


Which? large kitchen appliance brand of the year

  • Shortlist: Beko, Bosch, LG, Miele, Samsung
  • 2021 winner: Bosch

How to store your food safely in the fridge and avoid waste


Which? Trusted Trader of the year

Trusted trader logo

Which? Trusted Traders is an endorsement scheme that recognises reputable traders in the home improvement and motor industries. 

It aims to raise standards for consumers by setting a benchmark we expect all traders to meet before they can be endorsed. 

The Trusted Trader of the year award allows small businesses to be recognised for the great work they do.

  • Shortlist: Easystep Stairlifts, Inspiration Computers, SD Roofing
  • 2021 winner: Finesse Windows Limited

Looking for a local trader you can rely on? Go to Which? Trusted Traders


Which? Sustainability Champion of the year

This year sees the launch of the first ever Sustainability Champion honorary award, which has been established to recognise a specific project or initiative to improve sustainability by a brand.

  • Shortlist: Exodus Travels, Miele, Good Energy, Silver Cross, Triodos Bank
  • 2021 winner: N/A

Since 2007, the Which? Awards have given accolades to more than 150 companies from a range of different sectors.