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What broadband speed do I need?

Fast fibre broadband packages sound appealing, but just how much speed do you need? We weigh up the benefits of value and performance
Yvette FletcherPrincipal researcher & writer

A 15-year champion of consumer affairs, Yvette leads on telecoms content at Which?, helping consumers navigate the market and exposing bad practice.

A red advertisement displays a speedometer graphic with the text "BROADBAND SPEED," set in a subway station

Speed is a crucial consideration when you're deciding which broadband package is right for you. Too slow and you'll struggle to do the things you need to do; too fast, and you may be paying for a service you don't really need.

The best speed for you will usually have an impact on price - but it depends on how you use the internet. We reveal what you can typically expect from different speeds, and help you pick the ideal connection. 

Check our list of the best and worst broadband providers to see which customers are most satisfied with speed, reliability and service. 

At a glance

Choosing broadband speed: the essentials

You're in the right place if you want to choose the best broadband speed for your needs. Speed impacts price, so understanding your needs will ensure you don't overpay.

  • The speeds on offer vary depending on provider and location
  • The type of broadband you choose matters: understanding the difference between partial fibre and full fibre is crucial
  • Find out what ‘gigabit broadband’ is and how it offers future-proofing benefits, especially for households with high internet demand

Do you need to switch provider to get faster broadband?

Not every broadband provider offers the same speeds – some providers will only let you choose between a few packages, while others have a wide range on offer. So you may be able to get a faster and cheaper connection, or one that's better suited to you, by choosing a different provider.

How fast a connection you'll get also depends on where you live – the fastest speeds aren't available everywhere. So before agonising over which speed to go for, it's worth finding out which deals are available where you are - and how much they cost. Enter your postcode below to get started.

What broadband speed do I need?

If you already have a broadband connection, you should have a fair idea of whether the service you're getting is adequate for your needs. Our broadband speed test can help you find out what speed you're getting to your home, and to various devices connected to the internet. 

Though broadband speeds aren't an exact science, here's a rough guide to what could be suitable for you, depending on usage. 

  • Up to 15Mbps – basic online activities such as web browsing, emails and watching low resolution videos.
  • 15-50Mbps – HD video streaming and managing a small number of smart devices in the home.
  • 50-100Mbps – 4K video streaming on one or two devices, online gaming, and supporting a limited number of smart devices in the home. 
  • 100Mbps or more – 4K video streaming on multiple devices and supporting a good number of smart devices around the home.

Each month our experts scour the broadband market to hand-pick the best broadband deals


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How accurate are broadband speeds?

Speed is clearly important, but the reality is that not all of us will get the average speeds that providers quote in their ads. That is because companies advertise average speeds available to at least 50% of customers at peak times - meaning the other 50% of customers could get lower speeds.

This is a vast improvement on broadband ads used before May 2018, when providers could advertise lofty 'up to' speeds that only had to be available to 10% of customers. We're pleased that this change has been made, but we think there's still more that could be done to improve transparency around broadband in the UK.

When you sign up to a new broadband deal, you should be given a personalised speed for your address - the typical speed your provider can deliver to the router in your home. Some providers will also guarantee a minimum speed.

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Standard vs partial fibre vs full fibre broadband

Most UK broadband connections now relies on some degree of fibre-optic cabling, though the technology differs by location. Until recently, providers have referred to all of these simply as 'fibre' connections - now Ofcom (the telecoms regulator) requires them to be clearer about what they mean. So you'll see two types of fibre connection advertised, with speeds quantified in megabits per second (Mbps):

  • Partial fibre - also called Fibre to the Cabinet or FTTC - offers average speeds of between 36Mbps and 76Mbps. More commonly available, these involve a fibre connection from the exchange to a cabinet in your street, with a separate connection running into your house.
  • Full fibre - also called Fibre to the Premises or FTTP - can benefit from average speeds exceeding 1,000Mbps (1Gbps). This involves a dedicated fibre connection from your house all the way through to the exchange.

'Standard' broadband packages in the UK use ADSL technology and so transmit data over the old Openreach phone/copper network. This means standard broadband has been widely available until recently, though average download speeds are just 10-11Mbps. Now standard broadband deals are becoming less common, particularly with the rollout of Digital Voice. Fewer providers now offer standard broadband for sale and eventually, we will move away from it entirely. In the meantime, if you are still on a standard broadband deal, bear in mind that some faster fibre deals can actually be cheaper.


Learn more about fibre connections in our guide on the benefits of fibre broadband


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What is a good broadband speed?

The best broadband speed is the one that meets your needs. Faster speeds allow for quicker downloads, uninterrupted streaming and also help to reduce the impact of different family members using connected devices at the same time. If you have a lot of people sharing your connection, full fibre's faster upload speeds make life easier if people want to share photos online, game or make regular video calls.

Faster connection speeds can also improve the quality of video content from streaming services – they'll let you stream compatible films and TV shows in full HD, or 4K.

As the table below illustrates, the difference between downloading content can vary dramatically depending on the connection. But even superfast fibre (average speeds of 38Mbps - 76Mbps) should put an end to any stuttering and buffering of on-demand TV.

Broadband speedOne album (10 MP3s at 5MB)200 photos (1MB per file)One TV show (406MB via On Demand)One movie (858MB via On Demand)
5Mbps (standard)1 min 20 secs5 mins 20 secs10 mins 50 secs23 mins 9 secs
16Mbps (standard)25 secs1 min 40 secs3 mins 23 secs7 mins 14 secs
38Mbps (superfast)11 secs42 secs1 min 25 secs3 mins 3 secs
76Mbps (superfast)5 secs21 secs43 secs1 mins 31 secs
150Mbps (ultrafast)3 secs11 secs22 secs46 secs
500 Mbps (ultrafast)1 sec3 secs6 secs14 secs
1000Mbps (gigabit)0.4 sec2 secs3 secs9 secs

Can I speed up my internet without changing internet providers?

Yes - there are two main routes. The first is to take steps at home to ensure you're getting as many megabits as you possibly can from your connection. The second is to contact your provider about your deal.

If you find your wi-fi slow, make sure your home is set up to give it the best possible chance - keep your router in a central, elevated spot away from thick walls. If you have a large property, consider using wi-fi extenders and wi-fi mesh systems to boost your internet. 

If you're struggling with slow speeds on your laptop, there's also housekeeping you can do with your device to make sure it is optimised. You can start by clearing your cache and ensuring any data-heavy background apps are closed. Read our advice on how to speed up a slow laptop for a list of tips to help you sharpen your device.

If you've taken all of the possible steps at home and you still find your connection too slow to do the things you want to do, the next step is exploring whether your provider offers faster speeds. If it does - get in touch. There's a reasonable likelihood they'll allow you to move to a faster speed, even if you're mid-contract, but you will probably be asked to commit to a new fixed term.

Do I need Gigabit broadband?

Gigabit broadband refers to connections with speeds of one gigabit per second (1Gbps, ie 1,000Mbps) or faster, and is already available to more than four in five households. The UK government is aiming for at least 85% of the UK to have access to gigabit-capable broadband by 2025 - an aspiration that was reached in late 2024.

These fast connections build on the benefits offered by fibre to deliver even faster download speeds and increased reliability. It also future proofs homes, providing more than enough bandwidth to support connected gadgets and many individuals streaming high definition video, video conferencing, and online gaming.

Gigabit connections are predictably more expensive, but prices are falling. For those in large households, they are already an attractive and worthwhile upgrade over ultrafast broadband.

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