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DIY Kitchens review
Online retailer DIY Kitchens claims to supply kitchens at lower prices than other major retailers by cutting out the cost of showrooms.
While getting a good price is important, you also need to know that your new kitchen will stand up to the daily rigours of life.
That's why we put DIY Kitchens' Innova kitchen range through our tough lab tests. We also surveyed Which? members and members of the general public to see how happy they were with their purchase from DIY Kitchens.
Read on to discover the results.
To see how DIY Kitchens compares with Howdens, Ikea, Wren and other leading companies, visit our assessment of the best kitchen brands
DIY Kitchens overall score
If you're considering buying a DIY Kitchen, discover how the brand performed in our assessments. Our overall scores combine expert lab test results and customer survey data from real owners.
Log in or join Which? to reveal the results for DIY Kitchens.
| Range | Overall score | Lab score | Customer score | Visit retailer |
|---|---|---|---|---|
| Innova | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableAlready a member? Log in | |||
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Table notes: The overall score is based on the lab assessment of the units and feedback from our customer survey. The customer survey was conducted online in February and March 2025 among 4,580 Which? Connect members and members of the UK public who have bought a new kitchen in the past 10 years. DIY Kitchens sample size: 168.
We tested 21 kitchen ranges from various brands, and the best kitchen achieved an overall score of 82%. The top nine all scored over 75%.
At the bottom end of the table, the lowest-scoring kitchen earned 63%. Six kitchens from four brands all got scores of less than 70%.
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DIY Kitchens lab test score
Will a DIY Kitchen stand up to everyday use? Our expert lab tests are specially designed to test this.
Which? is fully independent, and we buy every kitchen we test, so you can be confident in getting an honest and unbiased review.
Log in or join Which? to reveal the results.
| Range | Lab score | Quality of units | Loading shelves | Drawers and runners | Hinges |
|---|---|---|---|---|---|
| Innova | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableAlready a member? Log in | ||||
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Table notes: Lab assessment scores are calculated based on a kitchen’s performance in 19 tests across four key areas – quality of units, loading shelves, drawers and runners, and hinges. Ratings are combined to create an overall assessment score.
Our lab scores for all the kitchens we tested ranged from 89% to just 54%.
Two kitchen ranges from two different brands failed our hinges test.
Find out how we test kitchens in our lab
DIY Kitchens customer score
Want to be confident that DIY Kitchens is a reliable kitchen supplier? We spoke to DIY Kitchens owners to find out how they rate their kitchen.
Log in or join Which? to find out what they customers told us.
| Customer survey category | Scores and ratings |
|---|---|
| Customer score | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableAlready a member? Log in |
| Quality of build | |
| Quality of finish | |
| Durability | |
| Value for money | |
| Customer service |
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Table notes: In our customer survey, conducted online in February and March 2025, we surveyed 4,580 Which? Connect members and members of the UK public who have bought a new kitchen in the past 10 years. Customer score is a combined score based on customer ratings of satisfaction with their kitchen and likelihood of recommending to a friend. DIY Kitchens sample size: 168.
Our top two scorers achieved outstanding scores of 80% overall in our customer survey.
At the other end of the table, two brands scored less than 70% overall, and three got two-star ratings for customer service.
How well do DIY Kitchens last?
As well as asking DIY Kitchens customers to rate their kitchens, we also asked them to share whether their kitchen showed any signs of damage or wear and tear.
We only asked people who reported buying their kitchen between 2015 and 2021, to get a sense of how they hold up in the long term.
Log in or join Which? to find out what they told us.
| % of kitchens showing signs of damage or wear and tear | % of kitchens that required repairs | |
|---|---|---|
| DIY Kitchens | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableAlready a member? Log in | |
| Average | ||
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Table notes: In our customer survey, conducted online in February and March 2025, we surveyed 2,496 Which? Connect members and members of the UK public who reported buying a kitchen between 2015 and 2021. DIY Kitchens sample size: 63.
On average, across all the brands we collected data for, 44% of survey respondents reported that their kitchen was showing signs of damage or wear and tear after at least five years of ownership.
The most common issue was the finish of the cabinets being scratched (15%) and the soft-close mechanisms failing (12%).
In contrast, just 34% of owners from the most reliable brand reported damage to their kitchen.
Our reader survey also revealed the 7 things people regret most about their kitchen design
DIY Kitchens cost
To find out how much you can expect to spend on a kitchen, we set up mystery shopping appointments to source prices for all the kitchens we test.
We started by finding the middle-priced kitchen range for each carcass we tested (based on the median average). Then we attended design appointments with every brand as if we were looking to buy a new kitchen.
DIY Kitchens doesn't offer design appointments, so we built the kitchen in its online planner. We constructed a 12-unit kitchen, without any additional accessories (eg, worktop, sink, taps or appliances).
| Kitchen | Range | Price | Discount applied |
|---|---|---|---|
| Innova | Luca Gloss White | £3,650.34 | 10% off units and doors |
Table notes: These prices include 12 kitchen units, plus handles, cornices, plinths, pelmets and end panels. Prices include VAT and sales discounts. Prices were collected in May 2025, and are subject to change.
We were not given a quote for the DIY Kitchens kitchen we designed as it doesn't have a design service.
However, when we built the kitchen in its planner, the total was £3,650.34.
Bear in mind that this is based on one kitchen and is to be used as an indicator of how much you can expect to pay, rather than a final price.
Victoria Purcell, Which? Home content editor
'DIY Kitchens says it can offer cheaper kitchens than its competitors because it doesn't have many showrooms. Customers seem to agree – it was the only company to achieve five stars for value for money in our survey. According to our pricing analysis, it's also one of the cheaper brands available. Remember that the brand also has a Best Buy, making its affordable prices even more impressive.'
See our kitchen planning ideas for a step-by-step guide on creating your ideal layout
DIY Kitchens design service
DIY Kitchens doesn't offer a design service – this is one of the ways it claims to make its kitchens more affordable. You can plan your kitchen with its online planning tool instead.
However, we do have ratings for almost all the other brands we review, including Ikea and Magnet.
DIY Kitchens installation
There are two ways to install your kitchen from DIY Kitchens: doing it yourself or finding your own fitter.
Fitting DIY Kitchens units yourself
DIY Kitchen’s Innova units come pre-built, so you won't need to construct them, but you will need to install them.
You can do this yourself – our labs tested and rated the ease of this process.
Log in or join Which? to find out how easy it is to fit DIY Kitchens units yourself.
To find a reliable fitter for your kitchen, you can use our free Which? Trusted Traders service.
DIY Kitchens installation cost
To find out how much the average kitchen installation costs in 2025, we consulted the Building Cost Information Service (BCIS) database. It told us that the total cost of labour should be 20-30% of your total spend.
For a full breakdown of kitchen costs, including installation, labour and individual elements such as kitchen islands and worktops, read our guide to how much a new kitchen costs in 2025.
We recommend that you always get at least three quotes from different traders before you start any job, and get a fixed-price contract if possible (this means the prices can not go up except in pre-agreed circumstances).
DIY Kitchens pros and cons
Log in to or join Which? to see the pros and cons of DIY Kitchens.
Updating your appliances as well? See our best kitchen appliances, a round-up including the best and worst cookers, fridges and more
How to buy from DIY Kitchens
Unless you visit one of DIY Kitchens' two showrooms, in Oxford or West Yorkshire, you will need to buy your kitchen from the DIY Kitchens website.
You will need to choose your kitchen range and colour, configure your units, and organise your own installation.
When you add items to your shopping basket, you'll be assigned an ID number so you can access your basket from any computer.
DIY Kitchens also offers online support seven days a week from 8am to 6pm.
DIY Kitchens styles
DIY Kitchens' Innova units come in 35 styles, including traditional, modern and shaker.
The carcass comes in seven different colours, and there are 216 different door style/colour configurations to choose from. Some ranges are available in bespoke colours.
DIY Kitchens unit sizes
DIY Kitchens come in standard sizes, including 570mm, 720mm, and 900mm heights and 500mm and 600m widths. You can increase or decrease the depth of the units when ordering.
DIY Kitchens guarantee
All DIY Kitchens units have a 25-year guarantee, with the exception of the Innova doors, which come with a five-year guarantee.
This guarantee excludes appliances, sinks, taps and worktops; the guarantees for these items depend on their manufacturer.
Find out more at DIY Kitchens.com
Looking for an independent kitchen specialist? Use Which? Trusted Traders to find a reliable kitchen designer, fitter or refurbishment professional near you:
This article uses insights from the Which? Connect panel, collected from research activities with our members. Find out how to get involved