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28 April 2021

EE mobile review

We regularly survey thousands of mobile phone customers so we can tell you exactly how EE compares with other mobile networks.
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Hamse Yusuf

How good is EE mobile?

Before signing up for a new EE phone deal, read our review to see how it was rated by thousands of its customers in our exclusive mobile network customer satisfaction survey.

In our latest survey, we spoke to more than 3,900 real customers from 15 of the biggest phone providers including EE, O2, Vodafone and Three. They told us exactly what they thought of their mobile network, from the customer service on offer to the value for money they get.

In this in-depth review of EE mobile, we'll:

  • give you a full breakdown of how its customers rated it for key factors, including customer service, value for money and incentives.
  • report quotes from real EE mobile network customers on their experiences.
  • tell you whether it's a Which? Recommended Provider.

Only logged-in Which? members can view the results in the table below. If you’re not yet a member, you can get instant access by joining Which? today.

EE customer satisfaction survey results
Recommended Provider
Customer service
Ease of contacting
Value for money
Incentives
Customer score
Table notes: Results based on an online survey of 3,958 members of the public in February 2021.

How good is EE's mobile coverage?

EE offers 2G, 3G, 4G and 5G coverage.

In our latest analysis of 4G phone coverage, performed in conjunction with coverage experts RootMetrics, we found that EE continues to offer average 4G download speeds that are far in excess of those available from rival networks. 

Check coverage where you live using our mobile network coverage map by entering your postcode into the map and it will tell you how good EE's signal is in your area, as well as comparing it with the other major providers.

EE's deals and incentives

EE offers a range of plans, including both Sim-only options and those with a supplied handset. 

Families can also make use of EE's shared plans, which allow them to add up to five different devices to one inclusive plan. This also comes with a 10% discount and a 1GB data boost for the primary contract owner to gift or use.

EE offers a range of incentives (although customers we surveyed told us they were unimpressed by what was on offer). If you take out a Full Works plan or a Smart plan for phone or SIM, you can access one of a range of 'Smart Benefits'. The list of Smart Benefits include:

  • Apple Music
  • Apple Arcade (for iPhones only)
  • Apple TV+ (for iPhones only)
  • BT Sport Ultimate
  • BritBox
  • Amazon Prime Video
  • Video Data Pass (which allows you to watch video content on Netflix, MTV Play, Amazon Prime Video, YouTube, BBC iPlayer and BT Sport without eating into your data)
  • Roam Further Pass (which allows you to use your allowance in more destinations)

Meanwhile, pay-as-you-go customers can top up their phones and then use the credit to buy the most appropriate pack with its inclusive allowance of minutes, texts or data. EE adds a new pack automatically every seven or 30 days and takes the cost from your credit. EE also offers free data boosts every three months if you continue to purchase its PAYG packs.

Compare the best EE Sim-only deals and see how much you could save.

EE stores

EE is one of the biggest phone providers and has more than 500 shops in the UK, meaning that it's pretty easy to get help and advice.

You can check where your nearest branch is by using the EE store finder or by calling EE customer service on 150 from an EE mobile or 0800 079 8586.

Find out how other networks fared in our guide to the best and worst mobile networks

EE is one of the biggest mobile networks in the UK. How did its customers rate it in our latest mobile network satisfaction survey?

Which? verdict: Although EE pioneered 4G and still offers the best coverage, customers prefer the value and service on offer from rival providers. If you're with EE, we'd recommend switching to a better network.

EE's ratings in our survey

EE is one of the biggest mobile networks, but it couldn't garner much enthusiasm from its customers in our latest satisfaction survey – it ranked in 10th place out of 15 providers.

EE customer satisfaction survey results
Recommended Provider
Customer Service
Ease of Contacting
Value For Money
Incentives
Customer Score
No
67%
Results based on an online survey of 3,958 members of the public in February 2021. Customer score is based on satisfaction and likelihood to recommend.

Largely due to its impressive 4G availability and download speeds, many customers are fairly happy with the service that they get from EE, although only 30% told us that they'd definitely recommend the company to their friends. In comparison, 56% of customers of Which? Recommended Provider, Giffgaff would do so.

They were also unwilling to positively rate EE in terms of value for money, with only 18% saying that EE offered excellent value for money. In comparison, Which? Recommended Provider Utility Warehouse had 47% of its customers rating it as excellent value for money.

What EE's customers told us

  • 'It is a reliable network provider however there isn't much flexibility in plans. Expensive and too much data etc for my needs.'
  • 'I like there’s unlimited texts & calls however I can get better data deals elsewhere.'
  • 'Technical support isn’t good, have had many issues.'

How good is EE's mobile coverage?

EE offers 2G, 3G, 4G and 5G coverage.

In our latest analysis of 4G phone coverage, performed in conjunction with coverage experts RootMetrics, we found that EE continues to offer average 4G download speeds that are far in excess of those available from rival networks. 

You can check coverage where you live using our free interactive mobile network coverage map. Simply enter your postcode into the map and it will tell you how good EE's signal is in your area, as well as comparing it with the other providers.

EE's deals and incentives

EE offers a range of plans, including both Sim-only options and those with a supplied handset. 

Families can also make use of EE's shared plans, which allow them to add up to five different devices to one inclusive plan. This also comes with a 10% discount and a 1GB data boost for the primary contract owner to gift or use.

EE offers a range of incentives (although customers we surveyed told us they were unimpressed by what was on offer). If you take out a Full Works plan or a Smart plan for phone or SIM, you can access one of a range of "Smart Benefits". The list of Smart Benefits include:

  • Apple Music
  • Apple Arcade (for iPhones only)
  • Apple TV+ (for iPhones only)
  • BT Sport Ultimate
  • BritBox
  • Amazon Prime Video
  • Video Data Pass (which allows you to watch video content on Netflix, MTV Play, Amazon Prime Video, YouTube, BBC iPlayer and BT Sport without eating into your data)
  • Roam Further Pass (which allows you to use your allowance in more destinations)

Meanwhile, pay-as-you-go customers can top up their phones and then use the credit to buy the most appropriate pack with its inclusive allowance of minutes, texts or data. EE adds a new pack automatically every seven or 30 days and takes the cost from your credit. EE also offer free data boosts every three months if you continue to purchase its PAYG packs.

Compare the best EE Sim-only deals and see how much you could save.

EE stores

EE is one of the biggest phone providers and has more than 500 shops in the UK, meaning that it's pretty easy to get help and advice.

You can check where your nearest branch is by using the EE store finder or by calling EE customer service on 150 (from an EE mobile) or 0800 079 8586.

Find out how other providers fared in our guide to the best and worst mobile networks