29th July 2021
Smarty is the newest entry in our mobile network survey. How did its customers rate it?
Before signing up for a new phone deal, read our review of Smarty to see how it did in our regular mobile phone satisfaction survey.
In our latest survey, we spoke to more than 3,900 real customers from 15 of the biggest phone providers including EE, O2, Vodafone and Three. They told us exactly what they thought of their phone company, from the customer service on offer to the value for money they get.
In this in-depth review of Smarty, we'll:
Ease of contacting
Value for money
Table notes: Results based on an online survey of 3,958 members of the public in February 2021
Smarty runs on the Three network. Smarty is a virtual provider, which means it uses another provider's infrastructure – in this case Three's. It offers 3G and 4G coverage.
Smarty offers 3G and 4G coverage with Three's network, claiming coverage of over 97% of the population.
To check coverage where you live, use our free interactive mobile network coverage map. Simply enter your postcode into the map and it will tell you how good Vodafone's signal is in your area, as well as comparing it with the other providers.
Smarty only has Sim-only deals that come with no contract ranging from 4GB for £6 to unlimited data for £20 a month. Most deals come with unlimited minutes and texts.
It also have three 'data discount' deals where instead of rolling over unused data, they refund the cost of the unused data at a price of 1p per MB.
Smarty does not have out-of-bundle costs as minutes and texts are unlimited and data is bought as an add-on.
Smarty is an online-only provider meaning there are no stores.
Which? is independent - we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We're not influenced by third parties and we don't accept freebies from product manufacturers or retailers.
We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid a costly mistake.