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7 May 2021

Smarty review

We regularly survey thousands of mobile phone customers so we can tell you exactly how Smarty compares with other phone providers.
HY
Hamse Yusuf

How good is Smarty mobile?

Before signing up for a new phone deal, read our review of Smarty to see how it did in our regular mobile phone satisfaction survey.

In our latest survey, we spoke to more than 3,900 real customers from 15 of the biggest phone providers including EE, O2, Vodafone and Three. They told us exactly what they thought of their phone company, from the customer service on offer to the value for money they get.

In this in-depth review of Smarty, we'll:

  • give you a full breakdown of how its customers rated it for key factors, including customer service, value for money and incentives.
  • report quotes from real Smarty customers on their experiences.
  • tell you whether it's a Which? Recommended Provider.

Which? members have full access to the information in the table below. Join Which? to unlock the table.

Smarty customer satisfaction survey results
Recommended Provider Customer service Ease of contacting Value for money Incentives Customer score
Member content
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Table notes: Results based on an online survey of 3,958 members of the public in February 2021

What network does Smarty use?

Smarty runs on the Three network. Smarty is a virtual provider, which means it uses another provider's infrastructure – in this case Three's. It offers 3G and 4G coverage.

How good is Smarty's mobile coverage?

Smarty offers 3G and 4G coverage with Three's network, claiming coverage of over 97% of the population. 

To check coverage where you live, use our free interactive mobile network coverage map. Simply enter your postcode into the map and it will tell you how good Vodafone's signal is in your area, as well as comparing it with the other providers.

Smarty deals and incentives

Smarty only has Sim-only deals that come with no contract ranging from 4GB for £6 to unlimited data for £20 a month. Most deals come with unlimited minutes and texts. 

It also have three 'data discount' deals where instead of rolling over unused data, they refund the cost of the unused data at a price of 1p per MB. 

Smarty does not have out-of-bundle costs as minutes and texts are unlimited and data is bought as an add-on.

Smarty stores

Smarty is an online-only provider meaning there are no stores.

You can get help with your Sim through the Smarty website, contact Smarty via live chat on its website or through email.

Find out how other providers fared in our guide to the best and worst mobile networks

Recommendations you can trust

Which? is independent - we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We're not influenced by third parties and we don't accept freebies from product manufacturers or retailers.

We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid a costly mistake.


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