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Mobile phone provider reviews

iD mobile review

By Hamse Yusuf

Article 5 of 13

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

We regularly survey thousands of mobile phone customers so we can tell you exactly how iD compares to other mobile phone providers.

How good is iD Mobile? 2019 Which? mobile provider satisfaction survey

Before signing up for a new phone deal, read our review of iD Mobile to see how it did in our regular mobile phone satisfaction survey.

In our latest survey we spoke to more than 6,100 real customers from 13 of the biggest phone providers including EE, O2, Vodafone and Three. They told us exactly what they thought of their phone company, from the customer service on offer to the value for money they get.

iD Mobile customer satisfaction survey results
Recommended Provider Customer service Ease of contacting Value for money Incentives Customer score
Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Table notes: Ratings and scores based on a survey of Which? members in January and February 2019.

In this in-depth review of iD Mobile, we'll:

  • give you a full breakdown of how its customers rated it for key factors, including customer service, value for money and incentives.
  • report quotes from real iD Mobile customers on their experiences.
  • tell you whether it's a Which? Recommended Provider.
Only logged-in Which? members can view the results in the table below. If you’re not yet a member, you can get instant access by joining Which? today.

How good is iD's mobile coverage?

iD Mobile is a virtual provider, which means it doesn't have its own phone network. Instead, it uses another providers' infrastructure – in this case Three's – and offers 3G and 4G coverage.

You can check coverage where you live by using our free interactive coverage map. Simply enter your postcode into the map and it will tell you how good Three's signal is in your area, as well as comparing it with the other providers.

iD Mobile's deals and incentives

iD Mobile offers a range of pay-monthly and pay-as-you-go (PAYG) deals to customers. 

All plans are for 30 days and includes a range of pricing options. Choosing a pay-monthly also allows you to choose whether you want a supplied handset or prefer a Sim-only option.

Pay-monthly deals start from £3.99/month whereas PAYG deals start from £5/month.

iD Mobile stores

iD Mobile doesn't have its own stores - instead it's a Carphone Warehouse brand and so is available exclusively from its branches. And with over a thousand of those in the UK it's pretty easy to track down nearby help and advice.

You can find your nearest branch using the Carphone Warehouse store locator or by calling iD customer services on 7777 (from an iD mobile) or 0333 003 7777.

Complaints about iD Mobile

Telecoms regulator Ofcom regularly publishes information on the number of complaints it gets about the main mobile providers. Unfortunately, iD Mobile's market share is too small for Ofcom to release these figures.

In its latest report, covering the first quarter of 2019 (January to March), iD Mobile generated a low level of complaints – two per 100,000. While it can't quite match Tesco Mobile's rate (one per 100,000 customers), it's below the level of complaints generated by Vodafone and Virgin Mobile (six per 100,000).

Read in-depth reviews of all the major phone networks in our mobile phone providers guide.

Recommendations you can trust

Which? is independent - we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We don't take advertising and we buy all the products that we test ourselves.