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Mobile phone provider reviews

Vodafone mobile review

By Hamse Yusuf

Article 13 of 13

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

We regularly survey thousands of mobile phone customers so we can tell you exactly how Vodafone compares to other mobile phone providers.

How good is Vodafone mobile?  2018 Which? mobile provider satisfaction survey

Before signing up for a new phone deal, read our review of Vodafone to see how it did in our regular mobile phone satisfaction survey.

In our latest survey we spoke to more than 3,500 real customers from 13 of the biggest phone providers including EE, O2, Vodafone and Three. They told us exactly what they thought of their phone company, from the customer service on offer to the value for money they get.

In this in-depth review of Vodafone mobile, we'll:

  • give you a full breakdown of how its customers rated it for key factors, including customer service, value for money and incentives.
  • report quotes from real Vodafone mobile customers on their experiences.
  • tell you whether it's a Which? Recommended Provider.

Only logged-in Which? members can view the results in the table below. If you’re not yet a member, you can get instant access by joining Which? today.

How good is Vodafone's mobile coverage?

Vodafone has its own network and offers 2G, 3G and 4G coverage.

In our latest analysis of  phone coverage, performed in conjunction with coverage experts OpenSignal, we found that Vodafone came third in our rankings of 4G average speeds and availability. EE customers enjoyed the best 4G experience; able to access the network 72.4% of the time and to get an average download speed of 31.8Mbps.

Read the full analysis in our guide, Which mobile phone network has the best coverage?.

You can check coverage where you live by using our free interactive coverage map. Simply enter your postcode into the map and it will tell you how good Vodafone's signal is in your area, as well as comparing it with the other providers.

Vodafone also offers a 30-day guarantee, allowing new customers 30 days to try out their new phones and to return them if they're unhappy with the device or the coverage they get. That's far in excess of the 14 days offered by most providers. 

Vodafone Mobile deals and incentives

Vodafone has a number of different pay-monthly deals.

Standard Bundles are the most affordable pay-monthly option. They offer unlimited texts plus a choice of data (250MB to 2GB) and minutes (250-1,000). Red Bundles, meanwhile, offer unlimited UK mobile and landline calls and texts in addition to 1-60GB of 4G data.

Red Entertainment Bundles include 4G data allowances (8-40GB) plus access to one of four entertainment packs, with a choice of Spotify Premium, Sky Sports Mobile TV or Now TV.

Customers unsure of how much data they need can enjoy unlimited data for the first two months of their contract with Data Test Drive. They will then be given the option to add a different data allowance to their bundle if they need it.

Vodafone's pay-as-you-go (PAYG) plans are based around its system of 'Freebies', with the number of minutes, texts and data dependent on how much you top up. As its name suggests, the Freebie International Minutes plan gives you free international minutes as well as free credit, depending on how much you top up.

Vodafone's main PAYG incentive is its Rewards loyalty scheme, which gives reward points every time you top up. You can use these to buy anything from extra calls, texts or data to a new smartphone.

Vodafone stores

Vodafone is one of the biggest phone providers and has approximately 500 shops in the UK, meaning that it's pretty easy to get help.

You can check where your nearest branch is by using the Vodafone store finder or by calling Vodafone customer service on 191 (from an Vodafone mobile) or 03333 040 191.

Complaints about Vodafone

Telecoms regulator Ofcom regularly publishes information on the number of complaints it gets about the main mobile providers.

In its latest report, covering the final quarter of 2017 (October to December), Vodafone remained the most complained-about pay-monthly mobile provider - a position it has held since 2014 - though it was matched by BT. In this period it generated 11 complaints per 100,000 customers, more than double the industry average (5 per 100,000 customers). In comparison, Tesco Mobile generated the lowest rate of complaints, with 1 per 100,000 customers.

Ofcom also takes action against companies that break regulatory rules and in October 2016 it fined Vodafone £4.6m. The fine was imposed because Vodafone failed to add the correct amount of credit to the accounts of thousands of PAYG customers that had topped up their phones and also breached Ofcom’s rules on handling customer complaints.

Read in-depth reviews of all the major phone networks in our mobile phone providers guide.

Recommendations you can trust

Which? is independent - we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We don't take advertising and we buy all the products that we test ourselves.