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Best disposable nappy brands

By Anna Studman

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From Pampers to Aldi nappies, and Boots to Asda nappies, see how parents rate the best disposable-nappy brands.

We all know that bringing up a baby can be expensive, and buying nappies is just one of the costs involved that can add up quickly. In the first few months, your baby will most likely use between six and 12 nappies a day. That's up to 372 nappies a month. 

However, you don't have to spend a lot to get a great nappy. Using one of the best-rated brands could cost you an eye-watering £96 over three months, based on using eight size-2 newborn nappies a day. But using the cheapest highly rated brand of newborn nappies would cost you just £26 in that time, which is almost a quarter of the price.

But the best brands may not equal the perfect nappy. So we've pitted Pampers against other brands to find out which are the best disposable nappies

If you're not sure what type of nappies you should buy, visit our guides to buying disposable nappies and reusable nappies.

Pampers vs Asda, Tesco and Aldi nappies

We surveyed 3,445 UK parents, asking them to rate pricier disposable nappy brands, such as Pampers, and cheaper supermarket brands, such as Aldi, Asda and Tesco. 

The best nappy brand got a customer score of 82%, but the bottom brand only scored 48% – a massive difference. Customer scores are calculated based on how satisfied parents are with a brand and how likely they are to recommend it.

To find out what separates the best and worst nappy brands, we asked parents to rate important factors, including ease of use, value for money, comfort, fit and absorbency. 

Only logged-in Which? members can view our recommendations in the table below. If you’re not yet a member, you can get instant access to this table by joining Which? today.

Disposable nappy brands
Brand Absorbency Comfort Ease of use Fit Value for money Customer score
Aldi Mamia Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Asda Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Baby Ocado Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Boots Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Carrefour Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Co-operative Loved by Us Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Happy Nappy Co. Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Huggies Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Lidl Toujours Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Morrisons Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Nature Babycare Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Pampers Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sainsbury's Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Superdrug Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tesco Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Waitrose Essential Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content

Using the table
 

Star ratings and customer scores are based on an online survey of 3,445 UK parents in February 2018, who were asked to rate the nappy brands they use currently and have used in the past year. Customer score is calculated using a combination of overall satisfaction and how likely members are to recommend the brand to a friend.

Sample sizes: Aldi Mamia (818), Asda (716), Baby Ocado (71), Boots (377), Carrefour (50), Co-operative Loved by Us (99), Happy Nappy Co. (88), Huggies (623), Lidl Toujours (313), Pampers (1,238), Morrisons (341), Nature Babycare (56), Sainsbury's (487), Superdrug (95), Tesco (629), Waitrose Essential (60).

Top nappy brands: how parents rate them

We also asked parents for their comments on the nappies they use, and it was clear just how impressed they were with the two top-scorers:

  • 'These nappies are head and shoulders above all other brands we have tried, both in terms of quality and price.'
  • 'I always worried that cheaper nappies would not be very good. However, these nappies have been excellent.'
  • 'These nappies are just amazing. The only difference from more expensive brands is the price.'
  • 'I have tried many nappy brands, but I always go back to this one.'
  • 'These nappies have provided good quality and comfort.'

Pampers nappies – finding the cheapest deal

Pampers is the best-known nappy brand in the UK, but it can also work out more expensive than supermarket or chemist own-brands. To help save you cash, we've tracked the price of a 44-pack of Pampers Baby Dry Size 4 maxi (8-16kg) nappies over the course of a year to see where was selling them cheapest (even with multibuy offers in place).  

Find out which is the best store to get cheap Pampers nappies, where you could save more than £32 per month if you shop around. To help you save even more as a new parent, we've also rounded up the cheapest places to buy baby wipes.

 

Tips to cut the cost of disposable nappies

Whichever brand you go for, we have tips for helping you to cut costs when you're out shopping:

  • Check our disposable nappy reviews to see if the cheaper brands that come top with parents are better than expensive alternatives.
  • Buy the largest packs to reduce costs, but be wary of bulk-buying too much in one size (especially newborn sizes) as your baby may outgrow them sooner than you expect.
  • Take advantage of special offers. If you don’t have a strong loyalty to one particular brand, special offers can really help you to save.The competition between nappy manufacturers is such that offers are often available.
  • Look out for free nappies and money-off nappy vouchers through baby clubs – we've got a full list of these in our guide to free and cheap baby stuff.

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