Iceland is best-known for its frozen food, but it also stocks non-frozen store-cupboard essentials and a small selection of fresh food. So should you do your main supermarket shopping there?
The first Iceland store opened in Shropshire in 1970, and there are now more than 900 branches across the UK.
In the annual Which? supermarkets survey, more than 1,500 Iceland shoppers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out star ratings for different categories, as well as an overall customer score.