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Amazon Black Friday sale 2026: what to expect
With over a decade of experience at Which?, Tom covers everything from tech advice to money-saving tips, and highlights the best deals during major sales events.
Black Friday is one of the biggest retail events of the year, and Amazon is usually among the first retailers to start rolling out deals.
Every November, Amazon has discounts across thousands of products, from Electronics, Kitchen appliances, Home & garden, Baby products and Health & personal care.
In 2026, Black Friday falls on 27 November, although deals are likely to start appearing earlier in the month and continue through Cyber Monday.
Whether you're planning a big purchase, stocking up on everyday essentials or getting ahead with your Christmas shopping, the sales can be a good opportunity to save money.
Keep an eye on this page because we'll be tracking the latest offers and highlighting deals that are genuinely worth considering as and when they appear.
When is Black Friday? Prepare for the sales event with our expert advice
Why you can trust Which? this Black Friday
- We don’t accept freebies. Unlike most publishers, we don’t take products from PRs or manufacturers. We maintain our independence by paying for everything we test.
- We only recommend good products. We've rigorously tested everything on this page, whether that means using a robotic arm on a mobile phone until the battery goes flat or rolling a barrel thousands of times over a mattress. We don't promote deals on products we know are poor.
- We track prices. We tell you a product's average price in the past six months and the lowest price, so you can see if a discount is as good as it seems.
Our extensive Black Friday coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.
- Faith Strickland, senior consumer editor – over a 10-year journalism career spanning The Times and Condé Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
- Tom Morgan, senior consumer writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
- Yasmine Crossland, senior consumer writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
- Natalie Turner, consumer writer – Natalie is a natural at hunting down great deals, having spent nearly five years scouring seasonal sales events such as Black Friday and Amazon Prime Days to find you the best savings.
How much is Amazon Prime?
Amazon Prime membership costs £8.99 per month, or £95 per year. If you pay annually, you save just over £12 per year.
Students can get an Amazon Prime membership for six months free and then for 50% less, paying £4.49 per month. That's a total of £26.94 a year, meaning the monthly payment plan is the best option. If students pay annually, it costs £47.49 per year, saving just over £6. With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.
Find out how to get Amazon Prime for free.
Get a free trial for Amazon Prime Day
If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.
To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.
Find out more about how to get Audible for free.
How to return Amazon purchases
If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.
Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.
Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you bought isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.
You can return your item within 30 days even if it isn't faulty or damaged.
For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds.
How to recycle your old tech
If you're looking to replace older technology by shopping in the Prime Day sale, make sure you dispose of your outdated items in a responsible way.
You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.
For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.
