Best and worst flight booking websites
Article 6 of 7
- the top-rated flight booking websites
- ratings for important factors including value for money, transparency of fees and customer service
- which online travel agents are the best to book with
- which sites show a need for significant improvements.
Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. A dash indicates we did not receive enough responses to report on a company in that category. Relevance of search terms: Whether filters worked effectively and results were relevant. Functionality of site How easy the site was navigate and how quickly it generated results Transparency of fees If the first price quoted was the one the customer ended up paying. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company to a friend.
How we researched flight booking sites
In June 2019, we asked 4,038 Which? members to tell us about their experiences of researching holidays online in the past two years. Results are based on 6,407 experiences. We only reported on companies and star rating categories when we received at least 30 responses.