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Best Black Friday deals for 2025
Get the best value for your money in the Black Friday 2025 sales with early deal picks and shopping advice from the experts at Which?.
If you've got your eye on a new TV, laptop, air fryer, fridge freezer or washing machine, you want to find the best product at the keenest price.
But with so many products on offer at this time of year, it can be tricky to know for sure if a Black Friday deal you've spotted is any good. That's where Which? comes in.
For more tips to help you shop smart in the Black Friday sales, take a look at our Black Friday 2025 advice.
Why should I shop the Black Friday sales with Which?
In previous years, we've seen discounted products that are low scoring or even Which? Don't Buys: they're simply not worth your money. Our Black Friday sale round-up will include only products that performed well in our test lab and are offered at a genuinely good discount. However, you’ll need to read our reviews for the full picture.
Not yet a member? Sign up to Which? to get ahead with your Black Friday shopping prep.
Best Black Friday deals for 2025
We're still a couple of weeks from the sales so not all of the following deals are 'official' Black Friday deals. But all have been price-checked by our team and are worth a look.
You'll have to read our reviews to find out whether they are Best Buys.
* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Jump straight to the deals:
- Home: Air fryers | Blenders | Clothes steamers | Coffee machines | Dehumidifiers | Fridge freezers | Hand blenders | Kettles | Mattresses | Steam irons | Toilet rolls | Tumble dryers | Vacuum cleaners | Washing machines
- Tech: Broadband | Headphones | Printers | Laptops | Mobile phones | Smartwatches | Tablets | TVs
- Health & Beauty: Beard trimmers | Electric shavers | Electric toothbrushes | Fake tan | Whitening toothpaste
Best tablet deal
Samsung Galaxy Tab S9
Average price in the past six months: £646
Cheapest price in the past six months: £399*
- 11-inch screen
- 1,600 x 2,560-pixel resolution
- Runs the Android operating system
We like: Strong cameras
We didn't like: Videos can judder, based on our lab tests
This 11-inch tablet from Samsung has an eight-core processor with a maximum speed of 3.36GHz, which is seriously powerful. This is backed up with 8GB of Ram – standard for a tablet at this price.
The model we tested has a 128GB drive, which drops to 99GB when you factor in the operating system and built-in apps. There’s the option to add extra storage with a micro-SD card, too.
Find out if it's the right tablet for you – see our expert Samsung Galaxy Tab S9 review.
To browse other offers on tablets, see our best Black Friday iPad and tablet deals.
Best TV deal
LG 43NANO81A6A
Average price in the past six months: £327
Cheapest price in the past six months: £280*
- 43-inch 4K TV
- LCD display
- Supports HDR10 and HLG formats
We like: Clear SD and HD picture
We don't like: Sound lacks dynamism
This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.
For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.
Read our LG 43NANO81A6A review to discover whether this is a bargain TV worth bagging.
More Which?-tested TV deals:
- LG OLED48G56LS – SQUIRREL_TEXT_50021351
- Hisense 65U7QTUK PRO – SQUIRREL_TEXT_50022395
See more of the best Black Friday TV deals, with discounts on LG, Samsung and more.
Best mobile phone deal
Samsung Galaxy S25 Edge
Average price in the past six months: £969
Cheapest price in the past six months: £819*
- Snapdragon 8 Elite processor with 12GB of Ram
- 6.7-inch display
- Two rear camera lenses
We like: Stunning display
We don’t like: Shorter battery life than other models
The Samsung Galaxy S25 Edge is slimmer than others in the S25 line-up, but its specifications look just as impressive as any other phone. It’s around 2 to 3cm thinner and 20 to 30g lighter than most smartphones we’ve tested, making it a great choice for those wanting something less bulky to carry in their pocket.
It runs off the Qualcomm Snapdragon 8 Elite processor, which packs a hefty 12GB of Ram. The huge 200Mp main lens, 12Mp wide lens and 12Mp front camera all come with an autofocus feature.
Currently available at a very low price from LaptopsDirect, down from £1,099.
It might be lightweight, but does this smartphone score heavily? Find out in our Samsung Galaxy S25 Edge review.
More Which?-tested mobile phone deals:
- Samsung Galaxy S25 Ultra – SQUIRREL_TEXT_50019801
- Google Pixel 9 – SQUIRREL_TEXT_50019793
For Apple phones, see our best Black Friday iPhone deals for expert picks and advice on how and when to buy.
For Android offers, see our best Black Friday mobile phone and Sim-only deals.
Best laptop deal
Microsoft Surface Laptop, Copilot+ PC, 13-inch (2025)
Average price in the past six months: £724
Cheapest price in the past six months: £599*
- Snapdragon X processor
- 16GB Ram
- 256GB SSD
We like: Lovely to use
We don't like: No HDMI port
The Microsoft Surface Laptop is the tech giant’s flagship laptop. It's designed to balance eye-catching specs at a not too eye-watering price – which is even more attractive thanks to this discount.
The tech giant makes much of this laptop’s ‘sleek, light’ design and – weighing 1.22kg and measuring 17mm at its thickest point with the lid closed – it certainly achieves this. It’s a super-portable device that should prove no burden to carry around and use on your lap.
Read our full Microsoft Surface Laptop, Copilot+ PC, 13-inch (2025) review to see how it performed in our extensive tests.
More Which?-tested laptop deals:
- Lenovo IdeaPad Flex 5i Gen 7 14-inch – SQUIRREL_TEXT_12876814
- Lenovo 13-inch IdeaPad Slim 5 (Gen 10) – Available from Lenovo (£433.99)
To browse other offers on laptops, see our pick of the best Black Friday laptop deals.
Best broadband deal
Vodafone
- Full Fibre 150 (150Mb)
- £24.50 p/m for the 24 month contract
We like: You get a free £25 Amazon card from Which? for signing up
We don't like: The price Increases to £27.50 from 1 April 2026 and to £30.50 from 1 April 2027
Vodaphone is a solid provider with lots of satisfied customers.
Read our Vodafone Broadband review to see how it fares in our survey.
Check our full round-up of this month's best Black Friday broadband deals.
Best headphones deal
JBL Tour One M3 + JBL SMART Tx
Average price in the past six months: £320
Cheapest price in the past six months: £199*
- Over-ear
- Wireless
- Noise cancelling
We like: Good microphone
We don't like: Nothing of note
You can buy these premium JBL headphones on their own or with the Smart Tx touchscreen control transmitter. This compact box can be used to more easily connect to any audio source - you could plug the box into, say, your laptop, then stream music directly to the headphones.
They are foldable for easier transportation, and if they run out of battery to be used wirelessly, you can connect a 3.5mm audio cable to keep listening via a compatible device.
Read our JBL Tour One M3 + JBL SMART Tx review to find out how they sound.
More Which?-tested headphones deals:
- Sennheiser Momentum 4 Wireless – SQUIRREL_TEXT_12877925
- JBL Tune Beam 2 – SQUIRREL_TEXT_50020686
See more of the best over-ear headphones from our testing.
Best smartwatch deal
Samsung Galaxy Watch8 44mm
Average price in the past six months: £310
Cheapest price in the past six months: £244*
- One UI 8.0 Wear OS 6.0
- Removable strap
- 37.3mm screen
We like: Waterproof
We don't like: Doesn't work with Apple iOS
This watch is the successor to the Samsung Galaxy Watch7 and has a design update - there's a faster processor, more AI health-related tracking features, and enhanced gesture control. Its companion app is compatible only with devices running Android.
It's available in 40mm and 44mm case sizes and comes in silver or grey, but there are also many different strap options you can choose from, including fabric and leather materials.
To see how well it tracks your health data, read our Samsung Galaxy Watch8 44mm review.
More Which?-tested smartwatch deals:
- Amazfit Bip 6 – SQUIRREL_TEXT_50020939
We've tested brands like Apple, Garmin and Samsung to find the best smartwatches.
Best printer deal
Canon i-SENSYS LBP243dw
Average price in the past six months: £253
Cheapest price in the past six months: £174
- Mono
- Standard laser
- Toner cartridge
We like: Quick
We don't like: No USB or memory card slot
This is a standard monochrome laser printer from Canon - it doesn't include the scanning, copying and faxing functionality of an all-in-one machine.
There are two paper trays that can hold up to 250 and 100 sheets, respectively, plus a 5.7 x 2.8cm LCD black-and-white display.
To find out how well it prints, see our Canon i-SENSYS LBP243dw review.
We've reviewed over 150 models to find the best home printers.
Best kettle deal
Russell Hobbs Luna 23211
Average price in the past six months: £42
Cheapest price in the past six months: £30*
- Metal
- Matching toaster available
- 1.7 litres
We like: Easy to open, fill and use
We don't like: Cleaning inside can be tricky
This painted steel jug from Russell Hobbs features three stepped internal tabs to show you how much water to fill for one, two or three cups.
It's typically available in three colours - this grey version is at the cheapest price we've seen it in the past six months.
Don't miss our Russell Hobbs Luna 23211 review.
More Which?-tested kettle deals:
- Bosch Silicone TWK7S04GB – SQUIRREL_TEXT_12880447
- Russell Hobbs Groove 26382 – SQUIRREL_TEXT_12876438
See more of the best kettles from our tests.
Best blender deal
Tefal BL420840 Blendforce II
Average price in the past six months: £46
Cheapest price in the past six months: £25*
- Measures 38 x 19.3 x 22cm HxWxD (base + jug)
- Weighs 1.75kg (base + jug)
- 93cm cord
We like: It comes with a two-year warranty
We don't like: You have to make sure you don't go over the maximum run time (three minutes)
This 1.25 litre capacity jug blender could be your perfect kitchen companion - the instructions say it can even crush ice (up to 10 ice cubes at a time).
The blending jug is made of plastic, but if you prefer glass, you can upgrade for a few quid more. All the blending components are dishwasher-safe.
Find out more by reading our Tefal BL420840 Blendforce II review.
Head to the best blenders for smoothies, soups and dips.
Best vacuum cleaner deal
Dyson V11 Extra
Average price in the past six months: £421
Cheapest price in the past six months: £330*
- Bagless and cordless stick vacuum cleaner
- 0.8 litre dust capacity
- Weighs 3kg
We like: Convenient to use at height and on furniture
We don't like: Hard to push on thick carpets
As the name suggests, the Dyson V11 Extra stick vacuum cleaner comes with plenty of attachments, including one for your mattress, a quick-release dusting nozzle, and a detangle brush head that’s designed to keep itself hair-free.
Like all Dysons it’s bagless, and this one has a 0.8-litre capacity. The canister has a ‘point and shoot’ emptying mechanism that’s designed to expel the dirt without you having to reach inside the container.
See our full Dyson V11 Extra review to find out if this Dyson vac makes the grade as a Best Buy.
More Which?-tested vacuum cleaner deals:
- Samsung Bespoke AI Jet Ultra VS90F40DEK/EU – SQUIRREL_TEXT_50021680
See more vacuum deals in our round-up of the best Black Friday vacuum cleaner deals.
Best fake tan deal
Skinny Tan Self-Tanning Whip
Average price in the past six months: £15
Cheapest price in the past six months: £10
- Mousse
- 150ml
- Available in Medium or Dark
We like: Glowy finish
We don't like: Nozzle can be tricky to control
To use this tan, you have to exfoliate and prep skin in advance, and wait six to eight hours after application to allow the tan to develop before rinsing off. Skinny Tan says moisturising daily can help preserve the tan.
Our testers generally liked the coconut fragrance, though if you're not a fan, the smell should disappear from your skin once you rinse the tan off.
Find out more about this product and how it compares to other tans with our Skinny Tan Self-Tanning Whip review.
See all the tans we tested in the best fake tans.
Best electric toothbrush deal
Philips Sonicare 5300 Series
Average price in the past six months: £96
Cheapest price in the past six months: £55
- Oscillating right and left
- 11 hour battery charge time
- Travel case
We like: Comfortable in use
We don't like: Takes a while to recharge
The 5300, part of the Philips Sonicare 5000 Series, comes with a W2 Optimal White brush head, but there are a range of toothbrush heads it can be replaced with. It has one cleaning mode and you can choose between low or high.
It also features a two-minute timer, battery level indicator and pressure sensor to tell you when you're pushing down too hard.
To find out how well it cleans teeth, see our Philips Sonicare 5300 Series review.
More Which?-tested electric toothbrush deals:
- Philips Sonicare DiamondClean Smart 9400 – SQUIRREL_TEXT_50015137
- Ordo Sonic+ Toothbrush – SQUIRREL_TEXT_50017868
- Oral B Vitality Pro – SQUIRREL_TEXT_50013676
Find more top quality electric toothbrushes in our guide: best electric toothbrushes
Best whitening toothpaste deal
Average price in the past six months: £3.17
Cheapest price in the past six months: £2.30*
- 75ml tube
- Mint flavour
We like: Nice texture
We don't like: Strong flavour
This whitening toothpaste from Arm & Hammer is one of the cheaper ones we've tested, and we've found deals to help you get your hands on it for even cheaper.
It contains baking soda designed to help whiten teeth, though some might find the unique taste overpowering.
See what our testers thought with our Arm & Hammer Advanced White Pro Baking Soda Toothpaste review.
We've tested options from Colgate, Marvis, Oral B and more to find the best whitening toothpastes.
Best electric shaver deal
Braun Series 9 Pro+ (96 generation)
Average price in the past six months: £336
Cheapest price in the past six months: £180*
- Foil shaver
- Comes with travel case
- Precision trimmer included
We like: Durable
We don't like: A little noisy
We tested the 9610s model, but any Series 9 Pro+ product with a model code starting with 96 contains this shaver - it just comes with different accessories.
You can currently save over £300 on this model at Currys - the cheapest we've seen it in the last six months.
To find out about this model's shave quality, see our Braun Series 9 Pro+ (96 generation) review.
More Which?-tested electric shaver deals:
- Braun Series 5 (52 generation) – SQUIRREL_TEXT_50021258
Compare more options with our guide: best electric shavers.
Best beard trimmer deal
Braun Series 9 (BT95 generation)
Average price in the past six months: £110
Cheapest price in the past six months: £88*
- 180 minutes claimed battery life
- 0.5mm to 20mm range of trim
- Waterproof
We like: Fairly quiet for a beard trimmer
We don't like: Could be more durable
This beard trimmer comes with a turbo mode, a lock for the wheel that adjusts the cutting length, a travel lock and a two-pin plug included.
We tested the BT9545 model, but any Series 9 that has a model code starting BT95 gets you this trimmer. A two-year warranty is also included.
For more information, read our Braun Series 9 (BT95 generation) review.
Compare more of the best beard trimmers.
Best toilet roll deal
Andrex Ultimate Quilts
Average price in the past six months: £6
Cheapest price in the past six months: £4.50*
- Nine-roll pack
- 155 sheets per roll, 235 on mega rolls
- Three-ply
We like: Strong
We don't like: Standard rolls have fewer sheets than most toilet rolls we've tested
We've found the nine-pack of this toilet roll for it's lowest price in the last six months. Standard rolls are also available in packs of four, 16, 24 and 36.
If you want larger rolls, Andrex also offers mega rolls in six-packs, nine-packs and 24-packs.
But did it offer the ultimate comfort? See what our testers thought in our Andrex Ultimate Quilts review.
More Which?-tested toilet roll deals:
- Andrex Complete Clean – SQUIRREL_TEXT_50017283
For more, see our guide to the best toilet rolls.
Best washing machine deal
AEG LFR61144B
Average price in the past six months: £481
Cheapest price in the past six months: £320*
- Freestanding
- 10kg cottons capacity
- White
We like: Its speedy
We don't like: Some usability issues
This 10kg capacity freestanding washing machine is a good size for a larger household. AEG claims the 6000 ProSense technology can tailor each cycle to the individual washing load, adjusting the time, water use and energy use for each load to optimise your wash.
As you might expect for a cheaper machine there’s no smart control, but you get a time-remaining display, delayed start options and an accessory to measure how much liquid detergent to use.
Read our full AEG LFR61144B review which puts this models efficiency claims to the test.
For more offers, see our best Black Friday washing machine deals.
Best tumble dryer deal
Beko BM3T3944W
Average price in the last six months: £470
Cheapest price in the past six months: £449*
- Heat pump
- 9kg maximum capacity
- 4kg synthetics capacity
We like: Not too slow
We don't like: Could be quieter
This Beko tumble dryer has 15 drying programs including eco mode, mixed fabrics, downwear, sportswear and jeans. Plus, there's a 'super short' option for a 0.5kg load if you only need to dry a few items.
This model has sensors in the drum that can read moisture levels and automatically stop the cycle when your desired dryness level has been reached and prevent over-drying. This could help you to save on energy costs too.
Want to know more? Read our Beko BM3T3944W review.
More Which?-tested tumble dryer deals:
- AEG TR709G0Z – SQUIRREL_TEXT_50021219
Compare more models and see our experts' favourites in the best tumble dryers.
Best clothes steamer deal
Philips Steam & Go Plus Handheld Garment Steamer
Average price in the last six months: £53
Cheapest price in the past six months: £35*
- 70ml tank capacity
- 950g
- 13 x 38 x 15cm (HxWxD)
We like: Easy to use
We don't like: Water tank is small
This handheld steamer from Philips has a 2.5m cable and comes with a brush attachment and protective glove. There's also a button for continuous steam.
It's a cheap and cheerful option - currently it's the lowest price we've ever seen it.
To see how it fared in our testing, read our Philips Steam & Go Plus Handheld Garment Steamer review.
If you want to compare more options, see the best clothes steamers.
Best steam iron deal
Morphy Richards Turbosteam Pro with IntelliTemp 303210
Average price in the last six months: £68
Cheapest price in the past six months: £49
- Corded
- 378ml tank capacity
- Weighs 2.1kg
We like: Great limescale resistance
We don't like: Could be easier to clean
This steam iron from Morphy Richards has a relatively generous water tank capacity, though it is on the heavy side. The iron's auto shut-off function kicks in after eight minutes if unused, and it has a self-cleaning system.
Instead of the classic one, two and three-dot temperature settings, it has two temperature modes - Intellitemp is the default, designed to be used on all fabrics by adjusting the temperature automatically.
To find out how well it tackles creases, read our Morphy Richards Turbosteam Pro with IntelliTemp 303210 review.
More Which?-tested steam iron deals:
- Tefal FV9845E0 Ultimate Pure – SQUIRREL_TEXT_50009128
Head to the best steam irons for more of our favourite models.
Best fridge freezer deal
Logik L50TW23
Average price in the last six months: £159
Cheapest price in the past six months: £179*
- Freestanding
- Not frost-free
- White
We like: It's extremely quiet
We don't like: There are some ease-of-use niggles with the fridge
You could be forgiven for thinking that there's a catch with a fridge freezer this cheap. So it's worth noting the unusual dimensions of this petite model, which is more suitable for the kind of tiny kitchens beloved of AirBnBs and student digs.
Even so it offers enough space in the two-shelf freezer to keep ice cubes, fish fingers and a few ready meals on hand for emergencies, as well as four shopping bags-worth of groceries in the fridge.
There are few other frills - unless reversing the door-opening direction to suit your unusual kitchen floorplan is a necessity.
Read our full Logic L50TW23 review to see if it impressed enough to be a Best Buy.
More Which?-tested fridge freezer deals:
- Miele KFN 7734 C – SQUIRREL_TEXT_50015609
For more discounts on fridge freezers – freestanding, integrated and American – see our best Black Friday fridge freezer deals.
Best air fryer deal
Tower Good Food GF17015
Average price in the past six months: £130
Cheapest price in the past six months: £75*
- Basket type
- Dual cooking zone
- 32 x 41 x 38cm (HxWxD)
We like: Offers flexible dual-zone cooking
We don't like: It's bulky
The Good Food GF17015 is a black two-zone air fryer. It has one cooking zone as a drawer and the other resembling a small oven with a tray and two racks.
The air fryer has a 1.1kg cooking capacity and 11 pre-set programs, including options for chips, toast, cake, chicken, vegetables, prawns, steak and more.
The device’s plastic construction is sturdy. While there’s a viewing window on the drawer and the oven-like door, it’s somewhat limited in visibility compared with other models with larger windows.
Read our full Tower Good Food GF17015 review to find out how well it cooks.
More Which?-tested air fryer deals:
- Philips 3000 Series NA342/09 – SQUIRREL_TEXT_50019632
- Cosori Dual Basket 8.5L R901 – SQUIRREL_TEXT_50021391
To browse other offers on air fryers, see our best Black Friday air fryer deals.
Best coffee machine deal
Melitta Purista F230-102
Average price in the past six months: £310
Cheapest price in the past six months: £249*
- Bean-to-cup
- 34 x 20 46cm (HxWxD)
- 1.2 litre water tank
We like: Clear instructions
We don't like: No milk frother
This bean-to-cup machine grinds coffee beans from scratch for the freshest coffee. It's designed with simplicity in mind, with three coffee strength settings and a dial that lets you adjust your drink size from 25ml to 220ml.
You can save your preferences, so your drink is made exactly the way you like it each time. There’s also the option to make two coffees at the same time.
See how it fared in our testing with our Melitta Purista F230-102 review.
More Which?-tested coffee machine deals:
- DeLonghi Piccolo XS EDG210.R – SQUIRREL_TEXT_50017748
- Krups Nespresso Vertuo Pop XN920140 – SQUIRREL_TEXT_12879952
- DeLonghi Dedica Arte EC885.BG – SQUIRREL_TEXT_50010791
Don't miss our round up of the best coffee machines.
Best hand blender deal
Average price in the past six months: £91
Cheapest price in the past six months: £78*
- 700W
- Variable speed dial
- 37.8cm tall with main attachment
We like: Good range of speeds
We don't like: A bit loud
This hand blender has a cord length of just over a metre and comes with a one-litre measuring jug, chopper and whisk attachments.
It also has five variable speed settings as well as a turbo mode.
Read our full Dualit Hand Blender review.
Discover more of the best hand blenders from our testing.
Best mattress deal
Memory foam Warehouse Coolmax Hybrid
Average price in the past six months: £525
Cheapest price in the past six months: £390*
Get it for £390 (£135 off the normal price, says the retailer) at Memory Foam Warehouse.
- Double
- Mini pocket springs and memory layers
We like: 100-night sleep trial
We don't like: It's rather bouncy
This is quite an unusual hybrid mattress as the foam layer is much thicker than the springs - usually they are the other way around. Its 17cm foam base has a 4cm layer of pocket springs above it, followed by a further 3cm section of memory foam on top, closest to the side you lie on.
The manufacturer classes it as a medium-firm mattress and our tests agreed with this description. It’s also got a removable washable mattress cover, which can help you banish those allergy-causing dust mites from the bedroom.
Our full Memory Foam Warehouse Coolmax Hybrid review outlines the pros and cons of this mattress.
See our pick of the best Black Friday mattress deals.
Best dehumidifier deal
Daewoo COL1471
Average price in the past six months: £127
Cheapest price in the past six months: £99*
- Dessicant
- 55 x 36.1 x 21.3cm (HxWxD)
- Weighs 8kg
This Daewoo dehumidifier has a 24-hour timer that allows you to schedule the dehumidifier to operate only when you require it.
Laundry mode is for fastest water extraction, while the night mode setting operates with a reduced fan speed and deactivated LED lights so it won't disturb your sleep if you have to run it through the night.
Jump to our Daewoo COL1471 review to find out if it's a brilliant bargain or whether it's worth spending a bit more on a dehumidifier.
More Which?-tested dehumidifier deals:
- Meaco DD8L Zambezi – SQUIRREL_TEXT_12880099
See more of the best Black Friday dehumidifier deals available right now.
When do the Black Friday sales start?
Currys and John Lewis have already kicked off their sales.
The Black Friday sales seem to start earlier and earlier each year, with many retailers discounting products throughout November.
This year, Black Friday falls on 28 November, and Cyber Monday is on 1 December. This is slightly earlier than in 2024, when Black Friday was on 29 November and Cyber Monday on 2 December.
That means the retailers' sales will last a whole month, so there's plenty of time to shop and avoid panic buying.
Bookmark this page to stay up to date with all the latest Which?-selected offers over the weekend.
Find out more about the Amazon Black Friday sale, John Lewis Black Friday sale and the Currys Black Friday sale.
Black Friday shopping tips
Get ahead on the Black Friday deals with our top shopping tips and advice on your consumer rights.
Check the Which? website
As well as finding you the best deals this Black Friday, we've also put together a list of the best and worst shops.
We've quizzed thousands of Which? members on their experiences of shopping in some of the country's best-known stores and websites, and of buying lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money.
To see which retailers impressed in our shopping survey, head to our extensive guide on the best tech and appliance shops 2025.
Watch out for sneaky Black Friday tricks
Some retailers use underhanded tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren't), pressure selling ('30 people are viewing this right now!') and dubious claims about the 'before' price of a product.
If you're unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.
The way in which Black Friday deals are presented varies significantly between shops, and learning to decode the language of deals can help you to understand more about the savings you may (or may not) be getting.
Find out how to get the best price when shopping online.
Check customer reviews
It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones.
If you're in any doubt, read our expert guide on how to spot a fake review.
Returning goods
Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.
The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.
Need to know more about your online shopping rights? See our online returns guide.
