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3 March 2021

Best fridge freezer deals for 2021

Need a new fridge freezer? Our experts have hand-picked the very best deals on popular brands including Haier, Beko, Fridgemaster and Samsung.
Which? Team

Deals updated: 1 March 2021

Whether you’re redesigning your kitchen or shopping for a new appliance because your old one has broken down, a little research could save you hundreds of pounds on a new fridge freezer.

With new integrated, freestanding and American fridge freezer models coming into the market every month, there's plenty of competition between retailers and some good discounts to be had as they clear stock to make way for newer models.

But how do you spot a genuinely good deal? Not all price cuts are as attractive as they appear. Read on for our experts’ round-up of the best fridge freezer deals to be had this month – and how to root out your own.


Not sure what fridge freezer features to look out for? Read our guide on how to buy the best fridge freezer.


Best fridge freezer deals for March 2021

We’ve scrutinised popular retailers’ offers to bring you this shortlist of the best deals around this month. Note that the fridge freezers we’ve selected aren’t necessarily the best we’ve tested, but they're all decent models and available at a discount. It's also worth bearing in mind that many electrical appliance retailers are currently experiencing supply issues.

A 2020 Which? investigation into Currys PC World suggests the firm has an issue with how it handles complaints about faulty products. So do consider this before making a purchase.

1. Brushed steel GRUNDIG GKNG1682DN freestanding fridge freezer

  • We like: Frost-free fridge and freezer, water dispenser
  • We didn’t like: It could be a bit easier to use

 This good-looking 60/40 Grundig fridge freezer dropped to an incredibly low £280 last February, but if you’re after this particular model, this is the best price we’ve seen it for so far this year. There’s no need to plumb in the water dispenser, so you can position this fridge freezer wherever you like.

Read our full GRUNDIG GKNG1682DN fridge freezer review first.

 Buy now for £370 at Currys PC World

2. Haier HTF-556DP6 American-style silver fridge freezer

  • We like: Large capacity, energy efficient
  • We didn't like: Takes a long time to freeze

It certainly isn't as low a price as we saw last May, when this Haier fridge freezer dropped to £579, but at £649 (typical price £709), it's the best price we've seen on it in 2021 so far. It will hold up to 25 bags of food and features a special compartment for keeping fish, meat or dairy separate from your other food. To make the best decision, read our full Haier HTF-556DP6 review before you buy.

Buy now for £649 at AO

3. Metallic Samsung RB31FDRNDSA freestanding fridge freezer

  • We like: Easy Slide shelf is a nice touch
  • We didn’t like: A bit tricky to clean

This Samsung was launched back in 2013, but it’s still widely available. Sometimes it can drop as low as £265 in price, but this hardly ever happens and £339 is actually a pretty good price, especially for a Samsung. But will it match your expectations? Read our full Samsung RB31FDRNDSA fridge freezer review to find out.

Buy now for £339 at Amazon

4. Black Hoover HMN7182BK freestanding fridge freezer

  • We like: The door alarm and child lock
  • We didn’t like: The fridge is a bit awkward to clean

This Hoover fridge freezer looks a bit like an American fridge freezer but it’s actually a multi-door model with two side-by-side fridge doors and two freezer drawers. The stainless steel version of this fridge freezer is available on Amazon for £780 so the black version is a great deal at £550. But is it a good buy? Read our full Hoover HMN7182BK fridge freezer review to find out.

Buy now for £550 at Amazon 

How to get the best deals on specific fridge freezer brands

Big high street and online retailers, such as John Lewis, Currys PC World, AO, Argos and Amazon, tend to offer better deals than the manufacturers themselves.

To ensure you choose a fridge freezer you’re happy with, read our fridge freezer reviews. That way, you’ll avoid picking up a ‘bargain’ that later turns out to be a dud.

Haier fridge freezer deals

If you’ve got your heart set on a multi-door or American fridge freezer, Haier makes a good selection and is widely stocked at stores including Currys PC World, John Lewis and AO. A bigger fridge freezer means a bigger price tag though, so be sure to check all the major retailers’ websites to make sure you’re getting a competitive price.

Read our Haier fridge freezer reviews

Beko fridge freezer deals

Beko’s range of budget-friendly fridge freezers is widely stocked at both high street and online-only retailers, including John Lewis, Currys PC World and AO. You can’t currently buy direct from the Beko website but, if you do buy a Beko fridge freezer elsewhere, it’s worth registering your purchase on the Beko site within 90 days to extend your standard one-year guarantee to two years.

Read our Beko fridge freezer reviews

Fridgemaster fridge freezer deals

Fridgemaster fridge freezers are already pretty good value, so you’ll need to look hard to find a big discount. You’ll find the brand at cheaper retailers including AO, Appliances Direct and Argos. 

Read our Fridgemaster fridge freezer reviews

Samsung fridge freezer deals

It’s a brand more associated with TVs than refrigeration, but Samsung’s extensive range of fridge freezers is available at high street and online-only stores including John Lewis, AO, Amazon and Argos. You can also buy Samsung fridge freezers from the brand’s own website but this is often the most expensive route.

Read our Samsung fridge freezer reviews

When and where are the best fridge freezers on sale?

When it comes to investing in a new fridge freezer, you don’t always have to wait for the traditional sales periods to find a bargain. Some retailers have dedicated online deals pages where you can find year-round great prices on selected fridge freezers and other electricals. Try these pages for starters...

Black Friday: the best time to find a fridge freezer deal?

If you aren’t in a hurry and can’t find what you’re looking for on a retailer’s deals page, it could be worth waiting until the Black Friday/Cyber Monday sales period in November to get a good price.

However, just because an appliance is in the Black Friday sales don’t assume that it’s being offered at a brilliant discount. Keeping an eye on any models of particular interest in the run-up to November will help you to understand how prices change so you can make a judgement on whether a deal is really as good as it looks. Using price-tracking websites such as PriceSpy and Camel Camel Camel (for Amazon) will also help you to work out what the best price is for the item you have in mind.

Which fridge freezer features are worth paying extra for?

Beyond the basics, there are a few fridge freezer features that are well worth investing in. These include:

  • Frost-free freezer – stops ice building up in your freezer compartment so you never need to defrost it
  • Alarms – some models come with audible alarms to let you know if the door's been left open, or the temperature has dropped
  • Quick chill and fast freeze functions – chills and freezes food faster, locking in the nutrients and helping it to stay fresher for longer
  • Adjustable door racks – helps you to arrange your door storage space to maximise every inch
  • Holiday mode – saves energy when you aren’t using your fridge for storing a lot of fresh foods.

Read fridge freezer features explained to work out which fridge freezer features you’ll actually use.

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